Variety hosts a unique one-day summit dedicated to the business and shared ideas between advertisers, studio and TV content partners, digital media brands and next-generation technology leaders. Hear from top CMOs, advertising agencies, brand marketers, advertisers and film, TV, digital media and video game chiefs as they explore how their breakthrough ideas and campaigns have changed the current landscape of the industry. Join us as we explore the best strategies to advance entertainment and brand awareness as consumers scatter across new media options and multiplying screens and platforms.
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Ticket includes access to full day summit, networking lunch and cocktail reception.
Ticket quantities are limited at each price level and are subject to change. Tickets are non-refundable but will be transferable upon request.
WhereFour Seasons Beverly Hills
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8 a.m. to 8:50 a.m. Registration
8:50 to 9 a.m. Opening Remarks
9 a.m. to 9:45 Always On – Masters of the Connected Entertainment Campaign
Marketers enjoy endless opportunity in how to spread the word. But there can be endless pain in choosing the best multiplatform strategy in this always on media landscape. Should marketers tease a visual on social before building big through an eventual TV buy? What linear vs nonlinear OTT network offers the biggest bang for what target demographic? What is the best approach to measure audiences to best drive campaign momentum across platforms? Media marketers will explore the best 360-degree approach to capture audience attention for film, TV and digital projects.
Michael Engleman, Head of Marketing and Brand Innovation, TNT & TBS
Jenny Wall, Chief Marketing Officer, Hulu
Jim Underwood, Global Head of Entertainment Strategy, Facebook
Darren Schillace, SVP, Marketing Strategy, ABC
9:45 a.m. to 10: a.m. Pandora Reinvented
In his first speaking engagement as Pandora CMO, former top LinkedIn and Apple marketer Nick Bartle will talk about branding a company in a cutthroat competitive environment.
Nick Bartle, Chief Marketing Officer, Pandora
10:00 a.m. to 10:30 a.m. Keynote Conversation with Filmmakers Ron Howard and Brian Grazer
10:30 to 11:15 a.m. Lot of Followers, Lot of Results? Best Practices: Influencer Entertainment Marketing
Marketers understand the value of tapping into social media darlings. They inspire fierce followings for their trusted, authentic posts on fashion, food, design and other key consumer product categories across a slew of platforms. But what is the right formula in picking the right influencer, on the right platform, to say the right things about your product, to the right target audiences? How are digital platforms guiding marketers out of the weeds and giving them a clear path for success? What influencer campaigns produced actual ROI? Top marketers, consumer brands and digital platforms will discuss how they are refining influencer marketing for best results.
Pamela Kaufman, Chief Marketing Officer & President of Consumer Products, Nickelodeon
Ken Halvachs, Head of Influencer Marketing, DigitasLBi Studios
Lisa Sherman, President & CEO, Ad Council
Alan Beard, Chief Marketing Officer, Fullscreen
11:15 a.m. 11:30 a.m. Networking Break
11:30 to 12:15 Ultimate BrandMakers
In our time-shifted, click-now-to-exit, scrolling-through age, the traditional 30-second commercial isn’t always cutting it for marketers. But opportunities abound for creating messaging so entertaining, audiences can get hooked regardless of the content’s branded/sponsored/promoted/native advertising status. Who are the master brandmakers behind truly entertaining campaigns? What platforms – TV, digital publishers, mobile, outdoor, theatrical exhibition – are best advising brands on their branded content plays? CMOs and their marketing partners talk how they are advertising without really advertising at all.
Doug Rozen, Chief Digital and Innovation Officer, OMD
Lee Brown, Chief Revenue Officer, BuzzFeed
Mike Yapp, Founder & Chief Creative Officer, The Zoo Americas, Google
Melissa Waters, VP, Marketing, Lyft
12:15 to 1 p.m. Bullseye! Targeted Campaigning in the Mobile Age
Mobile has always carried irresistible appeal to marketers. Recent studies point to Americans collectively checking their phones 8 billion times a day. But compared to TV, advertising on mobile remains a relatively untapped frontier, as marketers wade through consumer privacy issues, slow load-speeds and deciding between banners vs. sponsored posts vs. messaging texts and countless other possibilities. Mobile is nevertheless poised to gain in popularity, as the lure of precision, custom marketing to individual phone owners remains strong. Chief digital marketers and platform partners will explore what it takes to succeed in messaging in the mobile space.
Gayle Fuguitt, Chief Consumer Officer, Foursquare
Alicia Jones, Head of Honda & Acura Social Media Marketing, American Honda Motor Co., Inc.
Sean Galligan, VP & Industry Lead, Technology, Media & Telecom, Yahoo
Elias Plishner, EVP, Worldwide Digital Marketing, Sony Pictures
David Grossman, Head of TV & Entertainment, Content Partnerships, Twitter
Mark Young, SVP, Strategy and Business Development, Fandango
1 p.m. to 2 p.m. Networking Lunch
2 p.m. to 2:45 p.m. Studio Roundtable: The Art and Science of Opening a Film
As the media landscape has exploded with change, one thing is constant – the extreme highs and lows studio marketers experience upon films’ opening day at the box office. Even as prediction and tracking technology improve, murkiness remains in assessing a film’s likely performance. But the launch campaign – despite the uncertainty – continues to be of crucial importance in setting the right first impression with audiences. What are the latest creative storytelling strategies in introducing a film? How are studio marketers deciding between TV vs digital options in rolling out their campaigns? How important is it to have talent heavily invested in personal social posts about the film? Studio marketing chiefs will pull back the curtain on their launch campaigns.
Jonathan Helfgot, President, Marketing, Open Road Films
David O’Connor, EVP, Worldwide Promotions and Brand Marketing, Universal Pictures
Megan Crawford, Head of Motion Picture Marketing, CAA
J.P. Richards, EVP, Worldwide Digital Marketing, Warner Bros. Pictures
Paul Yanover, President, Fandango
2:45 p.m. to 3:00 p.m. The New TV Campaign
Puja Vohra, EVP, Marketing and Digital, truTV
3:00 p.m. to 3:15 p.m. Estée Lauder and the Breakthrough Campaign
A look at how massive cosmetics brand Estée Lauder (Bobbi Brown, Clinique, MAC, Origins and more) are connecting with today’s consumers.
Donald Robertson, Chief Creative Director, Estée Lauder
Matt Seiler, President, Marketing Solutions, Studio71
3:15 p.m. to 3:30 p.m. Networking Break
3:30 p.m. to 4:15 p.m. How to Tie the Perfect Knot – Understanding Video & Viewership
Audiences are gobbling up video across platforms, but how is the industry faring in truly understanding viewership to make the best marketing decisions? What is the state of audience measurement and analysis across media platforms? What are the latest strategies in place to ensure video is seen through to completion by actual people, not bots? What companies are really investing in the technology to perfect audience understanding? Top advertising research chiefs, data partners and platform chiefs will explore what it means to achieve meaningful video viewership to best set campaigns up for actual ROI.
Helen Katz, SVP and Head of Research and Insights, Starcom MediaVest Group, Publicis Media
Rick Watrall, Chief Analytics Officer, Horizon Media
Audrey Steele, EVP Sales Research Insights & Strategy, Fox Networks Group
Gunnard Johnson, Head of Measurement Science & Insights, Pinterest
4:15 p.m. to 5:00 p.m. Trailblazers of the Global Franchise
Entertainment must succeed on a global scale – and typically not just on screen. Storytelling must weave through various areas of licensing and merchandising to really make a splash, spanning books, games, food items, clothing, toys and more. Global partnerships are also struck to ensure content can soar in China, India, Latin America and other key entertainment categories. Marketers must also strategize how to keep momentum going between various film/TV/game/etc. installments. What are the latest trends behind nurturing a successful franchise? Global marketers will discuss the state of their business.
Simon Waters, GM, Global Licensing, Hasbro
Stacey Sher, Co-President, Activision Blizzard Studios
Michael Ouweleen, EVP and Chief Marketing Officer, Turner’s Cartoon Network, Adult Swim and Boomerang
Amit Desai, EVP, Business & Marketing Strategy, Direct to Consumer and Global Franchise Management, DC Entertainment
5:00 p.m. to 5:30 p.m. Keynote Conversation with Jason Blum, Producer (Split, The Purge franchise, Paranormal Activity franchise)
5:30 p.m. to 6:30 p.m. Networking Reception
Who Is Speaking?
- Ron HowardImagine EntertainmentAcademy Award-winning filmmaker Ron Howard is one of this generation’s most popular directors. From the critically acclaimed dramas A Beautiful Mind and Apollo 13 to the hit comedies Parenthood and Splash, he has created some of Hollywood’s most memorable films.
Howard directed and produced Cinderella Man starring Oscar winner Russell Crowe, with whom he previously collaborated on A Beautiful Mind, for which Howard earned an Oscar for Best Director and which also won awards for Best Picture, Best Screenplay and Best Supporting Actress. The film garnered four Golden Globes as well, including the award for Best Motion Picture Drama. Additionally, Howard won Best Director of the Year from the Directors Guild of America. Howard and producer Brian Grazer received the first annual Awareness Award from the National Mental Health Awareness Campaign for their work on the film.
Howard’s skill as a director has long been recognized. In 1995, he received his first Best Director of the Year award from the DGA for Apollo 13. The true-life drama also garnered nine Academy Award nominations, winning Oscars for Best Film Editing and Best Sound. It also received Best Ensemble Cast and Best Supporting Actor awards from the Screen Actor’s Guild. Many of Howard’s past films have received nods from the Academy, including the popular hits Backdraft, Parenthood and Cocoon, the last of which took home two Oscars. Howard was honored by the Museum of Moving Images in December 2005, and by the American Cinema Editors in February 2006. Howard and his creative partner Brian Grazer, were honored by the Producers Guild of America with the Milestone Award in January 2009, NYU’s Tisch School of Cinematic Arts with the Big Apple Award in November 2009 and by the Simon Wiesenthal Center with their Humanitarian Award in May 2010. In June 2010, Howard was honored by the Chicago Film Festival with their Gold Hugo - Career Achievement Award. In March 2013, Howard was inducted into the Television Hall of Fame. In December 2015, Howard was honored with a star in the Motion Pictures category, making him one of the very few to have been recognized with two stars on the Hollywood Walk of Fame.
Howard is currently working on the second season of Breakthough and Mars, and on the new series Genius based on the life of Albert Einstein, all for NatGeo.
Howard’s recent films include the critically acclaimed documentary The Beatles: Eight Days a Week – The Touring Years.
Howard also produced and directed the film adaptation of Peter Morgan’s critically acclaimed play Frost / Nixon. The film, which was released in December 2009, was nominated for five Academy Awards including Best Picture, and was also nominated for The Darryl F. Zanuck Producer of the Year Award in Theatrical Motion Pictures by the PGA.
Howard’s portfolio includes some of the most popular films of the past 20 years. In 1991, Howard created the acclaimed drama Backdraft, starring Robert De Niro, Kurt Russell and William Baldwin. He followed it with the historical epic Far and Away, starring Tom Cruise and Nicole Kidman. Howard directed Mel Gibson, Rene Russo, Gary Sinise and Delroy Lindo in the 1996 suspense thriller Ransom. Howard worked with Tom Hanks, Kevin Bacon, Ed Harris, Bill Paxton, Gary Sinise and Kathleen Quinlan on Apollo 13, which was re-released recently in the IMAX format.
Howard’s other films include RUSH, In The Heart of the Sea, based on the true story that inspired Moby Dick; Made In America, a music documentary he directed staring Jay Z for Showtime; his adaptation of Dan Brown’s best-selling novels Inferno, Angels & Demons, and The Da Vinci Code staring Oscar winner Tom Hanks; the blockbuster holiday favorite Dr. Seuss’ How the Grinch Stole Christmas starring Jim Carrey; Parenthood starring Steve Martin; the fantasy epic Willow; Night Shift starring Henry Winkler, Michael Keaton and Shelley Long; and the suspenseful western, The Missing, staring Oscar winners Cate Blachett and Tommy Lee Jones.
Howard has also served as an executive producer on a number of award-winning films and television shows, such as the HBO miniseries From the Earth to the Moon, Fox’s Emmy Award winner for Best Comedy, Arrested Development, a series which he also narrated, Netflix’s release of new episodes of Arrested Development, NBC’s Parenthood, and NatGeo’s Breakthrough, MARS, and Genius.
Howard made his directorial debut in 1978 with the comedy Grand Theft Auto. He began his career in film as an actor. He first appeared in The Journey and The Music Man, then as Opie on the long-running television series The Andy Griffith Show. Howard later starred in the popular series Happy Days and drew favorable reviews for his performances in American Graffiti and The Shootist.
Howard and long-time producing partner Brian Grazer first collaborated on the hit comedies Night Shift and Splash. The pair co-founded Imagine Entertainment in 1986 to create independently produced feature films.
- Brian GrazerImagine EntertainmentAcademy Award® and Emmy® award-winning producer and New York Times bestselling author BRIAN GRAZER, has been making movies and television programs for more than 30 years. As both a writer and producer, he has been personally nominated for four Academy Awards®, and in 2002 he won the Best Picture Oscar® for A Beautiful Mind. He has produced many Emmy® and Golden Globe®-winning television shows including the drama series 24, which ran for 9 seasons and the comedy series Arrested Development. He latest television production, Empire, is a critic and fan favorite.
Over the years, Grazer's films and TV shows have been nominated for a total of 43 Oscars® and 162 Emmys. At the same time, his movies have generated more than $13 billion in worldwide theatrical, music, merchandising and video grosses. Reflecting this combination of commercial and artistic achievement, the Producers Guild of America honored Grazer with the David O. Selznick Lifetime Achievement Award in 2001. His accomplishments have also been recognized by the Hollywood Chamber of Commerce, which in 1998 added Grazer to the short list of producers with a star on the Hollywood Walk of Fame. On March 6th, 2003. ShoWest celebrated Grazer’s success by honoring him with its Lifetime Achievement Award. In May 2007, Grazer was chosen by Time Magazine as one of the “100 Most Influential People in the World.” In January 2009, Grazer and his creative partner, Ron Howard, were honored by the Producers Guild of America with the Milestone Award. In November 2009, New York University’s Tisch School of the Arts honored them with the Big Apple Award, and in May 2010, they were honored by the Simon Wiesenthal Center with its Humanitarian Award. In February 2011, Grazer was the Motion Picture Sound Editors 2011 Filmmaker Award recipient. In 2012, Grazer was awarded the Innovation and Vision award by the Alfred Mann Foundation for his charitable humanitarian efforts. In 2013, Grazer was awarded the Abe Burrows Entertainment Award by the Alzheimer’s Association and was awarded the Lifetime Achievement Award by PromaxBDA.
In addition to A Beautiful Mind, Grazer's films include Apollo 13, for which Grazer won the Producers Guild's Daryl F. Zanuck Motion Picture Producer of the Year Award as well as an Oscar® nomination for Best Picture of 1995; and Splash, which he co-wrote as well as produced and for which he received an Oscar® nomination for Best Original Screenplay of 1984.
Grazer first book “A Curious Mind: The Secret to a Bigger Life”, released in April 2105, spent 4 weeks on the New York Times Bestseller list. For decades, Grazer scheduled “curiosity conversations” with notable experts from scientists to spies, and adventurers to business leaders. The book offers a peek into some of these conversations and inspires readers to unleash their own curiosity.
Grazer’s recent films include the critically acclaimed documentary The Beatles: Eight Days a Week – The Touring Years.
Grazer is currently in post production on American Made, staring Tom Cruise and is awaiting the release of Lowriders. He is in production on The Dark Tower based on Stephen Kings bestselling series; the third season of Empire and the upcoming series Shots Fired, both for Fox Television; the 2nd season of Breakthrough, the 2nd season of MARS and the new series Genius, all for NatGeo
Grazer's additional television productions include FOX’s 24: Legacy, NBC’s Parenthood based on his 1989 film, and NBC’s Peabody Award winning series Friday Night Lights. Other television credits include Fox's hit Golden Globe and Emmy award winning Best Drama Series 24, Fox’s Emmy award winning Best Comedy Arrested Development, Fox’s Lie To Me, staring Tim Roth, CBS’s Shark, NBC’s Miss Match, WB's Felicity, ABC's SportsNight, as well as HBO's From the Earth to the Moon, for which he won the Emmy® for Outstanding Mini-Series. In 2012, Grazer produced the 84th Academy Awards hosted by Billy Crystal.
Grazer also produced Peter Morgan’s critically acclaimed play Frost / Nixon directed by Ron Howard. The film, was nominated for five Academy Awards including Best Picture, and was also nominated for The Darryl F. Zanuck Producer of the Year Award in Theatrical Motion Pictures by the PGA.
Other films include the critically acclaimed films GET ON UP, a docudrama about “Godfather of Soul” James Brown; the Formula One drama RUSH, staring Chris Hemsworth and Daniel Brüel, directed by Ron Howard; Made In America, a music documentary staring Jay Z for Showtime; J. Edgar, directed by Clint Eastwood and staring Leonardo DiCaprio; Tower Heist, staring Ben Stiller and Eddie Murphy; the drama Robin Hood, directed by Ridley Scott and staring Russell Crowe and Cate Blanchett; the adaptation of Dan Brown’s best selling novel Angels & Demons, staring Tom Hanks, and directed by Oscar®-winner Ron Howard which opened in May 2009; the drama Changeling, directed by Clint Eastwood and starring Angelina Jolie; the Ridley Scott directed drama American Gangster, staring Russell Crowe and Denzel Washington; the big screen adaptation of the international bestseller The Da Vinci Code; the tense drama The Inside Man, directed by Spike Lee and starring Denzel Washington, Clive Owen and Jodie Foster; Flightplan; Cinderella Man; the Sundance acclaimed documentary INSIDE Deep Throat; Friday Night Lights; 8 Mile; Blue Crush; Intolerable Cruelty; Dr. Seuss' How the Grinch Stole Christmas; The Nutty Professor; Liar, Liar; Ransom; My Girl; Backdraft; Kindergarten Cop; Parenthood; Clean and Sober; and Spies Like Us.
Grazer began his career as a producer developing television projects. It was while he was executive-producing TV pilots for Paramount Pictures in the early 1980s that Grazer first met his longtime friend and business partner Ron Howard. Their collaboration began in 1985 with the hit comedies Night Shift and Splash, and in 1986 the two founded Imagine Entertainment.
- Darren SchillaceABC
- Stacey SherActivision Blizzard StudiosMs. Sher is Co-President of Activision Blizzard Studios, which is devoted to creating television and films based on the company's library of iconic and globally-recognized intellectual properties, including Activision Publishing's Call of Duty® and Skylanders®. She is a two-time Academy Award nominee who has produced more than two dozen major motion pictures, including Quentin Tarantino's, THE HATEFUL EIGHT, DJANGO UNCHAINED, MATILDA, ERIN BROCKOVICH, GARDEN STATE, REALITY BITES AND OUT OF SIGHT. Television credits include INTO THE BADLANDS (Exec. Producer), RENO 911 (Exec. Producer), as well as MTV’s SWEET/VICIOUS. Ms. Sher is a graduate of the University of Southern California’s Peter Stark Producing Program.
- Lisa ShermanAd CouncilLisa Sherman is President and CEO of the Ad Council, the national nonprofit organization behind some of the most impactful public service campaigns in American history. From the recent viral phenomenon “Love Has No Labels” to the iconic Smokey Bear, the Ad Council leverages the power of the media, leading creative and digital agencies and influencers to change opinions and behaviors around pressing social issues. Lisa oversees more than 40 integrated public service communications programs on behalf of national non-profit organizations and federal government agencies, including Autism Speaks, Feeding America, American Heart Association, FEMA and the U.S. Department of Health and Human Services.
Lisa’s role at the Ad Council combines her extensive experience in molding and leading national communications companies with her strong passion for social causes. Lisa joined the Ad Council in November 2014, from Viacom where she helped to launch LogoTV, the leading entertainment network aimed at the LGBT community. During her time at Logo, she nearly tripled the number of households carrying the digital cable channel, built a robust advertising business of over 300 corporate brand partners and developed a multi-platform digital business that pioneered new approaches to audience building and engagement.
Prior to Logo, Lisa served as Executive Vice President at Hill, Holliday Connors, Cosmopulos, part of the Interpublic Group of Companies, and held a number of executive and senior level marketing, advertising and operating positions at Verizon Communications. During this time, she also co-founded the Women’s Sport Network, a marketing services company dedicated to the marketing and management of sports, entertainment and promotions for Fortune 500 companies to reach teens, women and families through their passion for sports.
Lisa is currently the Vice Chair of the Board of God’s Love We Deliver and serves on the Advisory board of TMI, the consulting arm of DoSomething.org which is the world’s largest organization for young people and social change. She has been recognized with a number of awards including Ad Age’s “Women to Watch 2015.” She is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College.
- Lee BrownBuzzFeedLee Brown is CRO of BuzzFeed where he leads all US advertising revenue, client services, and advertising operations. Lee came to BuzzFeed from Tumblr and Groupon where he built their national sales organization from scratch and secured a number of key accounts. Before that, Lee spent 10 years at Yahoo, beginning as a Senior Account Executive and advancing to Vice President of East Coast Sales. His regional sales team generated close to half of Yahoo’s North America media revenue from customers in every industry vertical and across search, video, mobile and social advertising.He currently serves on the board of the Ad Council and is an occasional guest lecturer at the McDonough School of Business at Georgetown University. Lee is a native of Kentucky and resides in Bedford, NY with his wife and three children.
- Megan CrawfordCAAMegan Crawford is a Motion Picture Marketing Executive at leading entertainment and sports agency Creative Artists Agency (CAA). Based in the Los Angeles office, Crawford provides clients with insight and guidance in all areas of marketing, including domestic and international release strategies, awards campaigns, media plans, and evolving opportunities in theatrical and emerging delivery formats. She also provides clients an overall understanding of key marketing variables based on in-depth analysis of the competitive box office landscape and all motion picture research data.
Crawford joined CAA in 2003 as a veteran of marketing research and online marketing. Previously, she was Vice President of Marketing Strategy at Metro-Goldwyn-Mayer (MGM), where she headed the theatrical research group and created the online marketing strategy for projects including the James Bond franchise. Additionally, she assisted with the advent of the first online promotional campaign for motion pictures on the film STARGATE. Crawford has won several awards for online-based creative executions and strategy.
She received her B.A. in political science from Whittier College.
- Ken HalvachsDigitasLBi Studios
- Donald RobertsonEstée LauderDonald Robertson (best known on instagram as @drawbertson) is a Toronto-born/LA & New York- based artist whose prolific career spans decades and industries. Robertson has dedicated his whole career to the creative industry, most recently rejoining Estée Lauder on special projects where he works today. To his credits, Donald worked with the founders of MAC Cosmetics, where he helped launch VivaGlam to raise millions globally for the fight against AIDS. Then trading in beauty for fashion, Robertson launched American Marie Claire before redesigning American Glamour with Conde Nast and Hearst.
In the past three years, he has focused free time on his solo art career after Instagram launched him into the global spotlight where the press has named him the "Andy Warhol of Instagram." His recent interview by Lee Woodruff aired on CBS This Morning, adding to countless features in global publications including CR Fashionbook, Vanity Fair, Vogue Korea, Japan & Brazil, Harper's Bazaar, the NY Post, People Style Watch and InStyle Magazine.
Among his many projects, highlights include art shows at Colette in Paris, collaborations with prolific fashion designers including Giles Deacon, Jenna Lyons of J Crew, and shoe designer Brian Atwood, a solo gallery show at Eric Firestone Gallery in East Hampton, and the birth of his two twin boys, Charlie and Henry,.
Most recently, Donald took over the windows of Bergdorf Goodman, launched multiple collaborations with STORY NYC, and celebrated the release his first Children’s book, Mitford and the Fashion Zoo, with Viking. In December 2015, he won the Creative Influencer of the Year at WWD’s Beauty Inc. Awards, who noted, “Robertson, whose official title is creative director at large, The Estée Lauder Companies, is also an illustrator nonpareil who has exploded on Instagram. Robertson has ushered in an era of creativity and imagination where stasis used to rule.” -Beauty Inc.
- Jim UnderwoodFacebookJim Underwood serves as Head of Entertainment, Global Vertical Strategy for Facebook. In this role he helps the Company tailor solutions to the unique needs of our Entertainment clients and makes Facebook a more enjoyable place for audiences to connect with the entertainment they love. Jim is involved in setting the global vision, defining product priorities, crafting positioning, & developing go-to-market strategies for the entertainment vertical.
Prior to Facebook, Jim spent ten years with Sony Pictures. In his most recent role there as EVP Worldwide Digital & Commercial Strategy, Jim ran Sony Pictures Home Entertainment's digital transactional business. He has also served in a range of strategy, business development, and corporate development functions in support of film, television, digital, and music services. In these roles he's had the opportunity to navigate a rapidly changing and fragmenting entertainment landscape and help companies succeed by embracing new digital marketing and revenue models.
Jim's early career also includes experience in software with Parametric Technology Corporation, strategy consulting with The Parthenon Group, and investment banking with Morgan Stanley. He is a graduate of Harvard Business School and the University of Illinois.
- Gayle FuguittFoursquare
- Audrey SteeleFox Networks GroupAudrey Steele is Executive Vice President, Sales Research Insights and Strategy for Fox Networks Group. In this position, Ms. Steele is responsible for marketing the multiplatform Sales and Programming strategies and unique audience attributes of Fox broadcasting and cable entertainment to the advertising community, through analysis and development of audience, primary and ad effectiveness research and sales positioning. She is also charged with developing tools that leverage the value of Fox audiences and of engagement and attention in Fox content. Ms. Steele was a primary contributor to the development of Fox’s Audience Insights Manager suite of targeting tools.
Prior to joining Fox, Ms. Steele was Senior Vice President of Strategic Media Resources at Zenith Media, where she was named an Ad Age Media Maven. She also worked as a Research Vice President at Saatchi & Saatchi Advertising and as a Marketing Manager for Audits of Great Britain.
A Queens, New York, native, Ms. Steele has a bachelor’s degree in political science from Fordham University.
- Mike YappThe ZOO Americas at GoogleAs Founder and Chief Creative Officer of The ZOO Americas at Google, Mike is responsible for guiding and inspiring a team of creatives, technologist, and strategists connecting brands and agencies with users through innovative digital creative ideas.
Mike was present in the formative years of the internet as Creative Director and Partner of the San Francisco interactive advertising agency, Freestyle Interactive. Mike built and lead the Freestyle creative team that won awards and industry-wide acclaim for interactive campaigns for clients such as HP, Microsoft, Sega, and X-Box.
In 2003 Mike and partners sold Freestyle to Aegis and he was instrumental in building Carat’s interactive creative capabilities; developing marketing and creative ideas for adidas, Reebok, Seagate, Kodak, RadioShack, Dish Network, Wachovia, Revlon, and Virgin America. As the Executive Creative Director at Carat he was responsible for developing and overseeing Carat’s creative, tech and project management groups.
Before arriving at Google, Mike lead the merger of three creative shops in the US under one brand, Isobar North America, developing cross platform creative campaigns for EA, Motorola, Alberto Culver, Boost and Kohler.
Mike's true art? His love affair with surfing started as an 11 year old and he's been at it ever since.
- Simon WaltersHasbro Simon Waters joined Hasbro in their LA offices in May 2010 as Senior Vice President of Global Licensing
& Publishing and currently serves as General Manager and Senior Vice President of Entertainment and
Consumer Products. Simon leads a first class Consumer Products team committed to a strategy of reinventing
Hasbro Franchises as lifestyle brands, as well as helping drive the expansion of Hasbro’s worldwide
Studio entertainment initiatives across all platforms.
Through partnerships with innovative companies, his Consumer Products team has built industryleading
programs, retail partnerships & location-based experiences for a diverse range of categories.
The team has also driven brand relevance and pop-culture affinity through on-trend collaborations with
artists, writers, musicians and designers, elevating the cache and value of Hasbro’s consumer products.
Simon has a proven track record of strategic leadership and creativity, most recently leading Hasbro’s
Consumer Products division to all-time highs.
Prior to joining Hasbro, Simon served as vice president of global franchise development and strategic
marketing at The Walt Disney Company, leading two of Disney’s largest consumer products franchises,
Mickey Mouse & Winnie The Pooh, and also established and led a new business unit, Disney Infant,
which catered to the product needs of new Moms. Simon also held executive positions in the UK music
industry at Universal Music Group and Bertelsmann Music Group earlier in his career, as well as roles in
retail operations and buying with HMV Music Retail.
As a native of the UK, Simon arrived in LA with his family in 2004 and has been based on the west coast
since. Simon is an avid runner, triathlete, Board Member of the Boys & Girls Club of Pasadena as well as
a writer and musician whose work has been featured in commercials. Simon has also performed on
stage as a member of the Los Angeles Theatre Sports Improvisation group.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's
Best Play Experiences. From toys and games to television, movies, digital gaming and consumer
products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE
GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label,
Allspark Pictures, are building its brands globally through great storytelling and content on all screens.
Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make
the world a better place for children and their families. Learn more at www.hasbro.com, and follow us
on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
- Alicia JonesHonda
- Rick WatrallHorizon MediaIn his role as Chief Analytics Officer, Rick Watrall leads the agency’s advanced marketing analytics team to turn data into actionable information and insights that can both inform and support the agency’s recommendations to clients. He is tasked with leading the agency’s data scientists in designing and recommending the appropriate analytical approach across various client and internal needs. Watrall is additionally charged with building out a new analytics team that works to analyze and interpret data to seek causal relationships and provide value to Horizon and its vast client portfolio as it continues to expand.
Rick focuses on enhancing analytics solutions, inventing new avenues for data creation, transforming the agency’s proprietary data platforms and mining new sources and streams of data. He leads Horizon’s team of analysts, data scientists and statisticians to inform and support the agency’s strategy, channel planning and activation solutions.
Most recently, he was Partner at Hudson River Group where he was responsible for marketing analysis and software applications for strategic and tactical marketing planning as well as ROI optimization. Prior to Hudson River Group, Watrall was a Partner at MarketingNPV where he helped Global 100 companies measure and improve the payback on marketing investments and campaigns through marketing dashboards, budgeting and resource allocation tools.
Rick lives in New Jersey with his wife and their three daughters. A high-level competitive fencer, he also likes to spend his limited free time pursuing his passion for the outdoors including fly-fishing, cycling and skeet shooting.
- Melissa WatersLyftMelissa Waters is Lyft’s Vice President of Marketing, bringing in a focus on brand and marketing strategy to fuel continued growth of the business. She leads the Brand, Product Marketing, Communications, Creative, and G&A efforts as Lyft works towards the improvement of people’s lives with the world’s best transportation.
With over 15 years of experience building some of today’s top brands, Melissa previously served as Pandora’s Vice President of Brand and Product Marketing. Prior to that, she held a variety of brand, performance, and marketing positions at Flip Video, Diamond Foods, and The Home Depot. Melissa earned an MBA from Babson College and a bachelor’s degree in journalism from the University of Houston.
- Pamela KaufmanNickelodeon Pam Kaufman is currently the Global Chief Marketing Officer and President of Consumer Products for Nickelodeon, a division of Viacom. In these dual roles, she also directs all global strategic property planning and marketing efforts across television, digital, social, events and music for Nickelodeon’s iconic franchises and hit preschool properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and new hits like PAW Patrol. She also leads Nickelodeon’s billion-dollar global consumer products business, which encompasses merchandising and licensing.
As President of Nickelodeon’s global Consumer Products business, Kaufman spearheads licensing programs with high-profile brands including, Mattel and their various divisions, Playmates and Activision; fashion collaborations with designer and style maker Jeremy Scott and NBA Superstar Carmelo Anthony; and partnerships with retail powerhouses including Macy’s, Walmart, Kmart, Target and Toys ‘R’ Us. During her tenure at the helm of the net’s Consumer Products business her team has notched double-digit increased sales across all key retailers for three consecutive years and has ushered the Nick brand into a long list of new retailers.
Kaufman’s focus as Global Chief Marketing Officer is on strategic planning for key franchise properties across all Viacom platforms. Additionally, she has deep experience directing social and experiential marketing initiatives. She helmed the successful reinvention of Teenage Mutant Ninja Turtles; which has emerged as a global success for Viacom, including a hit CG-animated series; two feature films in partnership with Paramount Pictures; and is a global consumer products powerhouse—currently ranking as the number-one action-figure brand across all retail.
Kaufman oversees the company’s partnership marketing efforts, working with major advertisers such as General Mills and Toyota. She also oversees Nick’s Recreation and Live Events Marketing teams, helming the marketing strategy and support for brand extensions like Nickelodeon Universe at Mall of America, the SpongeBob store at Orlando’s Universal Studios, and the Nickelodeon-branded hotel opening in the Dominican Republic, in partnership with Karisma Hotels & Resorts. She also spearheaded digital initiatives such as the network’s top-selling apps; Nick Radio, the network’s first-ever partnership with iHeartMedia; and live events including the annual Kids’ Choice Awards, the Kids’ Choice Sports Awards and the HALO Awards.
Under Kaufman’s leadership, the Nickelodeon Brand Marketing team was presented with the NAMIC Excellence in Multicultural Marketing award. She’s also received numerous awards in recognition of her innovative work. Most recently, she was named to Multichannel News’ 2016 Class of Wonder Women. Previous accolades include being named Advertising Age’s Entertainment Marketer of the Year, and Brandweek’s Grand Marketer of the Year and Marketer of the Year. She also currently serves as a Board Member of Bottomless Closet.
Before joining Nickelodeon as Vice President of Nickelodeon Promotions Marketing, Kaufman worked at Turner Broadcasting System, Inc., as Vice President, Promotions. There, she started the Promotions Group within TBS’s Licensing & Merchandising division leading the efforts for corporate initiatives like The Flintstones, Scooby Doo and Johnny Quest. she began her career at Grey Advertising’s Beaumont-Bennet division working closely with fast food, packaged goods, and beverage company clients.
Pam earned a Bachelor of Arts in Public Communications from American University.
- Doug RozenOMDDoug Rozen leads digital and innovation activities at OMD, the world’s most creative media agency. This includes Ignition Factory (innovation), Airwave (mobile), Word (social) and Zero Code (gaming/VR). Every day, he exploits the intersection of technology, creativity and data to provide clients sharp insights, smart ideas & strong results. Doug has been recognized for building & leading success digital agencies and has been fortunate to be a part of numerous award-winning industry innovations.
Before OMD, Doug was Chief Innovation Officer & SVP/General Manager of Meredith’s Xcelerated Marketing. There, he led the mobile & social business, oversaw new emerging media ideas and ran the entertainment client portfolio. Clients included: NBC, AMC, FX, ABC Family, Fandango, Sony, Kraft, Bayer, Church & Dwight, J&J, Victoria’s Secret, Kia, Chrysler, Taubman, SeaWorld, GSK and more.
Prior to Meredith, Doug was SVP, Global Lead – Communications, Design & Emerging Technologies at Aimia (formerly Carlson Marketing). There, he developed and oversaw the global loyalty provider’s agency services including creative, digital, media, mobile, social & strategy offerings as well as helped the acquisition by Aimia. Clients included: Visa, AT&T, Chase, GM, Hallmark, Delta, P&G, Coke, JetBlue, Ford and more.
Before Carlson, Doug was Senior Partner and Managing Director at JWT where he established digital@jwt and then combined JWT’s digital, direct and data offerings to form connect@jwt. This ultimately lead to RMG Connect – one of the top non-traditional agencies at its time. Clients included: Unilever, Nestle, Kraft, U.S. Marines, HSBC, Orkin & Western Union.
Doug’s prior experience includes building an intranet for an auto OEM, designing the first online acquisition campaign for a national ISP & streaming one of the first collegiate football games. A proud graduate of Wisconsin, Doug resides in CT with his wife and two kids.
- Jonathan HelfgotOpen Road Films
- Nick BartlePandoraNick is Pandora's Chief Marketing Officer and responsible for leading marketing and communications programs that accelerate listener growth and engagement, and support the company's goal of giving listeners the most personal music experience in the world.
Nick was previously at LinkedIn, where he served as Vice President of Member Marketing and Communications. In this role, he drove marketing communications to the professional networking site’s 450 million plus members.
Prior to joining LinkedIn, Bartle was Senior Director of Marketing Communications for Apple for more than four years, where he played key roles in the marketing and advertising of multiple successful product launches, including the iPhones from 4s to 6 Plus, iPad Air and the Apple Watch. Earlier in his career, Bartle held senior roles at BBDO, Goodby, and Silverstein & Partners developing digital, print and television campaigns for Starbucks, New Balance, E*TRADE and HP.
His favorite Pandora stations are Miles Davis Quintet, Buena Vista Social Club, Kruder & Dorfmeister, and Questlove Supreme.
- Helen KatzPublicis Media
- Elias PlishnerSony PicturesElias Plishner serves as Executive Vice President of Worldwide Digital Marketing for Sony Pictures Worldwide Marketing & Distribution, a unit of Sony Pictures Entertainment.
He leads a global team responsible for Digital Marketing, which includes: Website Production, Mobile Marketing, Social Media, Online Video, Third-Party Digital Promotions, Online Editorial Partnernships, Digital Content Launches and Online Analytics.
Plishner has over eighteen years of digital expertise, including ten years at Universal McCann where he was a Senior Vice President, Worldwide Digital Marketing. For Sony Pictures, in particular, he worked on over 300 different film marketing campaigns.
In 2015, Elias was elected into the Academy of Motion Picture Arts and Sciences as a recognition for his accomplishments in the movie industry. In addition, in 2014, The American Advertising Federation elected Elias into the Advertising Hall of Achievement and presented him with the Jack Avrett Volunteer Spirit Award, celebrating his significant contributions to the advertising community. Variety Magazine also named Elias as one of the 2015 Hollywood New Leaders in Film.
Elias was also the Sony Pictures Marketing representative for the 2014-2015 Motion Pictures Association of America (MPAA) Anti-Piracy campaign, and helped to launch the websites WhereToWatch.com and TheCredits.org.
In 2012, Elias was awarded the ThinkLA Digital Marketing “Hall of Fame” Award, given to one individual each year. In terms of specific movies, his campaign for When A Stranger Calls received MediaWeek’s Grand Prize of Excellence and Best Use of Internet Honors. In addition, his work on District 9 helped win several Key Art Awards, including “Best Integrated Campaign.”
Elias previously sat on the board of directors for the Los Angeles AdClub, ThinkLA, and speaks regularly at many industry events from iMedia to Digital Hollywood. Finally, he has taught at several Southern California Universities on the topic of digital marketing.
Finally, in the last six years, Elias has been instrumental in the digital marketing and online outreach strategy for Stand Up 2 Cancer, and organization that has raised over $370 million for cancer research.
Elias earned his bachelor’s degree from the University of California at San Diego. He also completed his MBA degree studying Advertising and Marketing at the University of Southern California at the Marshall School of Business.
- Matt SeilerStudio71Matt Seiler is a leader in the marketing and communications industry. Starting his career as an account guy, he quickly garnered the industry’s attention after creating the Strategic Planning Department at BBDO. Shortly thereafter he rose to the holding company level at Omnicom Group. He entered the media business after being appointed CEO of PHD North America, less than two decades after his first day as an account man. The ascension continued when IPG named Matt as global CEO of UM, and then CEO and eventual Chairman of IPG Mediabrands. As a pioneer, he has arrows in his back and has a slew of awards to off-set them. Always passionate about clients, and committed to their success, he led the industry in a move to pay for performance and automation. Matt spent all of his career to this point in the service of brands from the agency perspective. Now, as President of Marketing Solutions at Studio71, the media company for creators, Matt has the great fortune to apply all of his passion for brands from within the world of content and distribution.
- Michael EnglemanTNT & TBS
- Puja VohratruTV
- Michael OuweleenTurner’s Cartoon Network, Adult Swim and BoomerangMichael Ouweleen is executive vice president and chief marketing officer for Turner’s Cartoon Network, Adult Swim and Boomerang. One of the brand’s key creative drivers for the last 18 years, Ouweleen provides the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its ancillary businesses, including digital, gaming, ad sales and consumer products. He is based in Atlanta and reports to Christina Miller, president and general manager who oversees the portfolio of media properties.
Previously, Ouweleen served as senior vice president and executive director for Cartoon Network’s Creative Group, where he oversaw and directed the development of creative materials for Cartoon Network’s off-channel needs, including print advertising, show launch kits, sales materials, PR materials, premiums and event environments. He also supervised all on-air promotions, program franchise packaging and sponsored promotions for both Cartoon Network and Boomerang. Additionally, he managed the development of on-air spots for the networks’ multiple licensed promotion partners.
Ouweleen began his career with Cartoon Network in 1996 as associate creative director of the on-air department. Within six months, he was promoted to vice president and creative director. In this capacity, he served as the primary writer/producer of on-air short-form material aimed at establishing Cartoon Network’s distinctive brand identity, winning multiple industry awards for his team’s creative accomplishments. Ouweleen was also a key member of the small team that championed and launched Adult Swim. While serving as Creative Director for the new block of programming, he also co-created, co-executive produced and co-wrote one of the first Adult Swim original series, Harvey Birdman, Attorney at Law.
His accomplishments brought both networks significant industry and pop culture buzz, and got Ouweleen named to Entertainment Weekly’s creative “It List” for the year 2000.
In 2003, as SVP of development and programming, Ouweleen oversaw the creation of such animated hits as Ben 10, Chowder and The Marvelous Misadventures of Flapjack, as well as the network’s first live-action adaptation of a network property, Ben 10: Race Against Time.
Prior to joining Cartoon Network, Ouweleen worked in advertising in New York and on several animated projects. He graduated magna cum laude from Georgetown University with a major in both English and Theology.
Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in over 98 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network among persons 18-34 and 18-49, and is seen in 98 million U.S. homes.
Boomerang is TBS, Inc.’s 24-hour cable/satellite network offering the best in classic animated entertainment. In partnership with Cartoon Network, the service boasts 75 percent unduplicated programming and is available to cable/satellite operators and their customers in Spanish. Boomerang’s official Web site is located at http://Boomerang.CartoonNetwork.com.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
- David GrossmanTwitter
- David O'ConnorUniversal Pictures
- Sean GalliganYahooSean Galligan is the Vice President and Industry Lead for the Technology, Media and Telecom category at Yahoo. He leads a team that develops programs for major brands within these verticals.
Sean joined Yahoo through its acquisition of Flurry, and he previously led Yahoo’s mobile app marketing team, managing user acquisition solutions for top brands and mobile apps. At Flurry, he led the advertising, publishing and programmatic sales and business development organizations. As Flurry’s vice president of business development, he helped establish the company as a leader in mobile analytics and build the largest mobile developer community and mobile app publisher network. Prior to Flurry, Sean led the commercial internet and eBusiness unit at Sprint for the eastern region. Earlier in his career, Sean also held roles in sales, product and business development in the technology industry.
Sean earned his bachelor’s degree in economics from Purdue University and his MBA from Cornell University.