Variety Big Data Summit Presented by PwC will explore data's growing impact on media and entertainment, spanning content creation, audience measurement, monetization, marketing, asset management and more. Join the conversation with today's leaders to identify opportunities with big data across film, TV and digital media.

For information about sponsorship opportunities contact

Kimberly Cervantes | kcervantes@variety.com

For press inquiries contact

Annicka Graham | agraham@variety.com

Ticket quantities are limited at each price level and are subject to change. Tickets are non-refundable but will be transferable upon request.

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Agenda

8:00 to 8:50 Registration

8:50 to 9:00 a.m. Opening Remarks

9:00 a.m. to 9:40 a.m. Audiences Without Borders – Reaching a Global Audience with Data
Studios and networks are increasingly working to appeal to global audiences to achieve true success for film and TV projects. How are distributors making use of analytics to assess opportunities in various territories? What data is available to help determine trends with global audiences? Top entertainment chiefs, international distributors and their partners will talk about how data is driving the worldwide content business.

Moderator:
Mark Hoebich, President, Variety Business Intelligence

Speakers:
Matt Marolda, Chief Analytics Officer, Legendary Entertainment
Thomas Hughes, EVP, Worldwide Digital, Lionsgate
Amy Carney, President, Advertiser Sales, Strategy and Research Worldwide, Sony Pictures Television
Sam Toles, Head of Global Content Acquisitions and Distribution, Vimeo
Bill Stratton, Head of Data Strategy and Consumer Analytics, Turner Broadcasting

9:40 a.m. to 9:55 a.m.  How Big Data Is Changing the Face of Media
Acxiom will provide exclusive insight on how big data is changing the face of television advertising and all other forms of media in a curated discussion with Andrew Wallenstein, Co-Editor-in-Chief, Variety

Speakers:
Eric Schmitt, VP, Advanced Advertising, Acxiom

Interviewed by Andrew Wallenstein, Co-Editor-in-Chief, Variety

9:55 to 10:25 a.m.  Keynote Conversation – When Cars Become More Than Cars
An exploration into how a niche luxury brand assesses the pace of change.

Speaker: 
James Taylor, Chief Revenue Officer, Karma Automotive

Interviewed by
Andrew Wallenstein, Co-Editor-in-Chief, Variety

10:25 a.m. to 10:40 a.m. Persistent Connections: Engaging Relevant Audiences Beyond Opening Weekend
Today’s moviegoer has all of the control when it comes to when, where and how they access content—and how studios connect with them. Consumers use an average of 4.1 connected devices, according to Forrester, making it challenging to understand the person—and not simply the cookie—behind the device. In order to catch their attention and get them to act, entertainment marketers must identify and stay connected to their target consumers across all of their devices, even as their digital behaviors and media consumption patterns change. Understanding how, where and when audiences engage is only the first step. Creating lasting relationships with the right consumers requires deep knowledge of each individual that’s privacy protected, constantly updated and built over time.   

Speaker:
Matt Weisbecker, SVP Media and Entertainment, Conversant

Interviewed by:
Mark Hoebich, President, Variety Business Intelligence

10:40 a.m. to 11:20 a.m. Now, It’s Personal – the Rise of People-Based Marketing
Data is helping marketers create highly custom/specialized experiences for various audience segments. What are the latest cross platform opportunities for marketers to deliver messages based on different audience preferences? How is the rise of mobile powering the ability to customize marketing to consumers? Top digital marketers will chat about their approach to data and people-based marketing.  

Moderator:
Gayle Fuguitt, President and CEO, The Advertising Research Foundation

Speakers:
Eric Smith, Industry Manager, US Entertainment, Facebook
Debra Nguyen, Global Media Strategy, Levi Strauss
Sean Moran, Head of Marketing & Partner Solutions, Viacom
Andrew Appel, President and CEO, IRI
Leo Polanowski, GM & VP Emerging Markets, America, Yahoo
Mark Zagorski, EVP, Nielsen Marketing Cloud

11:20 a.m. to 11:35 a.m. Networking Break

11:35 a.m. to 12:15 p.m. Scoring High with Sports and Data
Managing data and analytics is crucial for sports organizations, who are working to ensuring fans have the best experiences at games. How might analytics and business intelligence help heighten the in-game experience for fans? What are trends in data as it relates to managing season seat holder campaigns and other fan loyalty programs? Top sports data and analytics chiefs and their partners will talk about how data is driving sports team management.

Moderator:
Jay Tucker, Chief Marketing Officer & Head of Programs, Institute for Communication Technology Management (CTM), USC Marshall School of Business

Speakers:
Sean Kundu, VP New Ventures, San Francisco 49ers
Brett Broich, Head of Analytics, MLS’ Los Angeles Football Club
Todd Sims, SVP Digital, AEG
Cynthia Frelund, Analytics Expert, NFL Media
Thomas Ciszek, Head of Research, Twitter

12:15 p.m. to 12:35 Keynote Conversation with Raghu Ramakrishnan, Chief Technology Officer, Data and Technical Fellow, Microsoft

Interviewed by:
Jay Tucker, Chief Marketing Officer & Head of Programs, Institute for Communication Technology Management (CTM), USC Marshall School of Business

12:35 to 1:35 p.m. Networking Lunch

1:35 to 2:05 Keynote Conversation with Randy Freer, President and Chief Operating Officer, Fox Networks Group

Interviewed by
Cynthia Littleton, Managing Editor, TV, Variety

2:05 p.m. to 2:55 p.m. The Fight for Privacy and Security in the Digital Age
Consumers are increasingly savvy to information-hungry companies eager to use analytics to increase business. At the same time, companies are increasingly bolstering their infrastructure to protect against prying eyes as well. As people set up ad blockers and other technologies to fight off data collection and unwanted targeting, what are marketers and advertisers to do? How are companies approaching the threat of hacks to their own technology operations? Top content platforms, analytics and technology firms and their partners share strategies on balancing the need for data and appeasing privacy and security concerns.

Moderator:
Janko Roettgers, Senior Silicon Valley Correspondent, Variety

Speakers:
Rachel Glasser, Partner, Director of Privacy and Partner Activation, GroupM
Wendy Frank, Principal, Cybersecurity, Privacy and Risk Practice, PwC
Nithan Sannappa, Senior Attorney, Federal Trade Commission, Division of Privacy and Identity Protection
Rahul Telang, Professor, Information Management and Systems, Carnegie Mellon University
Joel de la Garza, Chief Information Security Officer, Box

2:55 p.m. to 3:05 p.m.  Deep Dive into Most Demanded TV Worldwide
Parrot Analytics CEO Wared Seger will break down the global demand for multi-platform TV by various metrics including how this demand is expressed in the form of engagement on social media sites,  blogs and fan sites, as well as actual consumption via peer-to-peer file-sharing networks. This deep dive will also include a snapshot of global genre popularity by region and investigate the hottest U.S. programs currently in demand in China, a market in which many of these titles have not as yet been officially released.

Speaker:
Wared Seger, CEO, Parrot Analytics

3:05 p.m. to 3:45 p.m. The State of the New Video Economy
Video is exploding in various forms – streaming TV series, short-form experimental, branded video. And so too are the ads, as native executions, integrated product sponsorship, VR experimentations and more. How are distributors using data to choose what content connects best with audiences? And how are platforms assessing analytics to best monetize? What addressable advertising models are thriving? Top platform chiefs talk about how data is fueling the growth of today’s video economy.

Moderator:
Todd Supplee, Partner,  Media & Entertainment, PwC

Speaker:
Dave Finocchio, Co-Founder and CEO, The Bleacher Report
Michelle Kempner, Publisher, BuzzFeed Motion Pictures
Miguel Alvarado, Head of Data Science, Vevo
Dave Simon, Head of Video Acquisition, AOL
Chad Gutstein, CEO, Machinima

3:45 p.m. to 3:55 Networking Break

3:55 to 4:40  Innovators of Audience Data - Superheroes of the TV Business 
As TV content spills across different platforms, the race is on to correctly measure viewership and best guide brand partners to their desired audience targets. Who are today’s measurement visionaries across networks, advertiser and agencies? How is better audience understanding impacting business models…i.e. if a show launches on digital or social first, prior to its flagship network run? Top TV chiefs and measurement partners explore how they are analyzing audiences across platforms for the growth of their business.

Moderator:
Cynthia Littleton, Managing Editor, TV, Variety

Speakers:
David Boyle, EVP Consumer Insight, BBC Worldwide
Bret Leece, Chief Analytics Officer, Initiative
Steve Langdon, Director - Strategic Media Consulting Group, Ooyala
Liz Huszarik, EVP Warner Bros. Media Research & Insights
Gian Fulgoni, Co-Founder and CEO, comScore
David Levy, EVP, Non-Linear Revenue, Fox Networks Group

4:40 p.m. to 5:20 p.m. Data Science – Media Companies’ Nerve Center
Media companies are transforming their businesses into robust multiplatform operations, and data science is often at the center of this evolution. What is the process of sifting through mountains of consumer information to decipher what data will actually move the needle and what if anything can be ignored? How are data scientists managing the human nuances of their often creative colleagues when encouraging them to adopt certain data technologies? How is the culture of data best being integrated into an often artistic media landscape? Top media data scientists will converge to talk about how they are collaborating with colleagues in their companies

Moderator:
Jay Tucker, Chief Marketing Officer & Head of Programs, Institute for Communication Technology Management (CTM), USC Marshall School of Business

Speakers:
Robyn Peterson, Chief Technology Officer, Mashable
Kodi Foster, SVP, Data Strategy, Viacom
Vincent Wu, Chief Analytics Officer, The Huffington Post
Janett Haas, ‎SVP, Western & Central Regions, Forbes
Alex Mannella, Partner, Information and Analytics, PwC

5:20 p.m. to 6 p.m. Unlikely Power Couple: Data & Creativity
Art and science are increasingly being married in the media industry, impacting content recommendation engines, advertising and marketing messaging, storytelling subject/direction and more. Who are the innovators smartly navigating through the sometimes competing forces of what is compelling versus what analytics and predictive technology advise? What are examples of surprising and engaging content that is informed by specific audience behaviors and preferences? Top content creators will share how data is enhancing their storytelling.

Moderator:
Janko Roettgers, Senior Silicon Valley Correspondent, Variety

Speakers:
Todd Holloway, Director of Content Science and Algorithms, Netflix
Tom Nowak, Chief Creative Officer, Best Buy
Chris Martin, Chief Technology Officer, Pandora
Beth Ferreira, Managing Partner, WME Ventures
Rod Keller, SVP, Ipsos Connect

6 p.m. to 7 p.m. Networking Cocktail Reception

 

Who Is Speaking?

  • Randy FreerFox Networks Group
    Randy Freer is President and COO of Fox Networks Group. In this role, Mr. Freer directly oversees revenue, distribution, operations, business development and strategy for all aspects of the Fox Television Group (which includes Fox Broadcasting Company and 20th Century Fox Television), FX Networks, Fox Sports Media Group (which encompasses the company’s national sports channels and regional sports networks) and National Geographic Partners (which includes the National Geographic channels and brands). He is also responsible for rights acquisitions and team and league relationships on behalf of FOX Sports. Mr. Freer reports to Peter Rice, Chairman and Chief Executive Officer, Fox Networks Group, and helps Mr. Rice oversee the growth of the company’s domestic and global channel businesses

    Prior to being named to his current position, Mr. Freer served as Co-President and COO, FOX Sports Media Group, where he focused on growing and enhancing FOX Sports’ prestigious portfolio of league, conference, and team media rights. In recent years, he oversaw the negotiations that led to new long-term agreements with the National Football League, Major League Baseball, NASCAR, and the USGA, as well as with the Pac-12, Big 12, and Big East Conferences. Mr. Freer also played a significant role in Fox’s landmark acquisitions of the World Cup and the Ultimate Fighting Championship (UFC). Mr. Freer’s efforts to bolster FOX Sports’ complement of media rights helped lay the foundation for FOX Sports 1, the company’s national sports television network, which launched in August 2013. He also was at the forefront of the recent acquisition of true[X], an engagement and on-demand marketing company, which serves as a key component of FNG’s non-linear advertising products and services.

    Mr. Freer has held various senior executive positions at Fox since first joining the company in 1997. Prior to being named Co-President and COO of FOX Sports Media Group in 2011, he served as President of FOX Sports Networks (FSN), the largest regional sports network group in the U.S. He also served as COO, and before that, Executive Vice President, of FSN, helping to build the business into a key revenue driver for 21st Century Fox. Earlier in his career, Mr. Freer spent nine years at Turner Broadcasting, the last two as Executive Vice President, Entertainment Sales, where he was responsible for all advertising sales for Turner Broadcasting System (TBS) and Turner Network Television (TNT).

    Mr. Freer serves as a member of the board of directors of Hulu, the National Geographic Channel, and BTN (formerly Big Ten Network), representing 21st Century Fox’s ownership interests. He is also a member of the board of directors of the After-School All-Stars, one of the nation’s leading providers of year-round, school-based, comprehensive after-school programs.

    Mr. Freer attended St. Joseph’s College in North Windham, Maine and graduated with degrees in Business and History.
  • James TaylorKarma
  • Eric SchmittAcxiom Corporate
  • Gayle FuggittThe Advertising Research Foundation
  • Todd SimmsAEG
    Todd Sims serves as Senior Vice President of Digital Strategy and Corporate Development for AXS, overseeing strategy, M&A and investments. Prior to AXS, Sims spent more than 15 years building successful Internet businesses. In the mid-90's, he served as ESPN's executive producer of NFL.com, NBA.com and NASCAR Online. He also served on the management team of eCompanies, an incubator which created successful ventures like Jamdat (acquired by EA), Business.com (acquired by RHDonnelley) and Boingo Wireless (IPO). Sims began his career on the Internet by co-founding Sun Valley Internet, a web development firm based in the resort town of Sun Valley, Idaho. Todd holds a BA from The Colorado College and lives in Pacific Palisades, CA with his wife and four children.
  • Thoryn StephensAmerican Apparel
    Thoryn is a prominent business and web analytics professional with expertise in complex data problem solving, data architecture, consumer insights, testing/personalization/recommendations and systems development. With fifteen years of management experience, he is responsible for growth and strategic development within companies such as American Apparel, Fox Networks (Fox Broadcasting, FX Networks and Fox Sports) and Amgen. His documented skill in analyzing user behavior data produces actionable results across a wide variety of platforms and applications.

    Thoryn has a background in molecular and cell biology, with multiple scientific publications. His work has led efforts in cardiovascular and infectious disease drug development programs.

    When he isn’t synthesizing information, Thoryn enjoys heli/backcountry snowboarding, composing music and competing as an Ironman distance triathlete.
  • Dawn HudsonAMPAS
  • Tom NowakBest Buy
    Tom joined Best Buy as chief creative officer following a 20-year career at some of country’s best agencies on some of the world’s best-loved brands (Target, Coca-Cola, Gap, United, Red Wing, Sephora, Subway and Athleta to name a few).
    His last post prior to Best Buy was as president of Peterson Milla Hooks, where he led a transformation that resulted in the shop being named “Comeback Agency of the Year” by Advertising Age. Other honors included two Grand Clio awards, the AAF’s Mosaic Diversity Award, and an IAB MIXX award for best digital video content.
    At Best Buy, Tom is responsible for Best Buy’s creative strategy, creative expression and creative success across all customer touch points.
  • Dave FinnochioThe Bleacher Report
    Dave Finocchio launched Bleacher Report in 2008 with three good friends who shared a common belief that the most knowledgeable and insightful fans deserve a meaningful voice in sports media. Since then, it's become the second-largest digital sports publisher with a loyal monthly audience of more than 60 million.

    Dave transformed the site both in terms of internal operation and external reputation. In 2012, Turner acquired Bleacher Report, calling on Dave to provide high-level direction for the rapidly evolving company. Through his leadership, the company now sees more social engagement across Twitter, Facebook and Instagram than any other publisher in the U.S. Its video content and editorial caliber have grown significantly, and its companion mobile application, Team Stream, is among the most widely downloaded of any such offering in the industry.

    A life-long sports nut with passion for hyperbole, Dave is consistently belittled for his views on Tim Tebow, The San Antonio Spurs, and Kurt Warner. Dave holds a BA in economics and history from the University of Notre Dame. He has previous experience in venture capital and private equity.
  • Joel de la GarzaBox
    As Chief Information Security Officer at Box, Mr. De la Garza's role is to safeguard the critical business content of more than 55,000 businesses globally, including 55% of the Fortune 500 and major brands like GE, Eli Lilly and Toyota. As work becomes more mobile, collaborative and global, the business benefits of moving workflows to the cloud are overwhelming. Box's modern content and collaboration platform is the only service that delivers both ease of use for employees and cutting edge data security for IT, with Joel's team leading the evolution of security in this cloud and mobile dominated world. Joel joined Box in February of 2013. From 2010 to 2013 Joel was the Global Head of Threat Management and Cyber Intelligence for Citigroup. While at Citigroup Joel was responsible for the identification of emerging threats, developing both tactical and strategic responses to those threats, and managing any incidents that occurred. In 2006 Joel joined Citigroup as the Head of Security Architecture and Engineering for the Global Consumer Business. In that role Joel was responsible for all information security technology for the Global Consumer business which covered over 150,000 employees and hundreds of millions of customer accounts. In 2007 SC Magazine recognized Citi’s Global Consumer Business as one of the top 3 Security Teams of the year.
  • Michelle KempnerBuzz Feed Motion Pictures
  • Rahul TelangCarnegie Mellon University
    Rahul Telang is professor of Information systems and Management at the Heinz College at Carnegie Mellon University and at the Tepper School of Business (Courtesy).
    Professor Telang’s is broadly interested in how Information and Communication Technologies (ICTs) and associated digitization of information impact consumers, business and policies. Within this thread, his interest lies in two major domains. First is Digital Media Industry with a particular focus on how digitization in copyright industries is affecting the incentives of content provider, distributors and users. His research is directed towards understanding and shaping an optimal copyright and intellectual property policy in the Digitization Era. He was the recipient of Sloan Foundation Industry Study fellowship and a number of Google Faculty awards. He is a co-director of a center IDEA (Initiative for Digital Entertainment Analytics). He has worked extensively with industry and policy makers on variety of issue surrounding digitization of Media. He also does extensive consulting on this topic.

    His second area of work is on economics of information security and privacy. His key interest is in understanding the incentives of various parties (users, firms and hackers), why markets fail, how to create a useful policy framework and how to measure the effectiveness of such policies. His work explored the controversy surrounding vulnerability disclosure, vulnerability markets and their role in generating optimal outcomes. Recently, he has been examining the role of data breach disclosure laws on identity thefts. He was the recipient of NSF CAREER award for his work. He is also part of Cylab and Institute for Infrastructure Protection (I3P).

    Dr. Telang has published extensively in many top management and policy journals like Management Science, Marketing Science, ISR, MIS Quarterly, Journal of Industrial Economics, Journal of Policy and Management, and NBER chapters. He held senior editor positions at ISR (Information Systems Research) and MIS Quarterly. He has organized many conferences and workshops and many of his papers have received top honors at journals and conferences. He has generated large external funding over the years for many of his projects. Currently he is also the director of the PhD program at the Heinz College.
  • Matt WeisbeckerConversant
    Matt heads up Media and Entertainment for Conversant, overseeing a team focused on developing, selling and executing digital media campaigns across display, mobile and video formats. Holding leadership positions at GumGum, Amazon Media Group, NBCU and AOL, Matt developed and implemented entertainment strategies across Amazon and IMDb, and executed the first rich media homepage takeover of Amazon.com for the Lorax, one of the first Kindle advertising campaigns for Twilight and the streaming of ABC’s Premier of Once Upon A Time on Amazon Instant Video. As VP Digital at NBCU, Matt worked with NBCU media divisions to integrate digital solutions across NBC, NBC Sports, NBC Olympics, Bravo, SyFy, USA and Oxygen. Matt started at AOL, Inc., becoming Director of AOL Web Properties responsible for sales/strategy aspects of MapQuest, Netscape, Moviefone and AOL Instant Messenger. A member of Think LA, LVIMA, DFWIMA and SF Big, Matt continues to focus on delivering unique and innovative marketing opportunities.
  • Eric SmithFacebook
  • Nithan SannappaFederal Trade Commission
    Nithan Sannappa is a senior attorney in the Federal Trade Commission’s Division of Privacy and Identity Protection where he enforces federal consumer protection laws concerning privacy and data security, including Section 5 of the FTC Act and the Children's Online Privacy Protection Act. As lead attorney on a number of high profile enforcement actions against companies in the ad tech (InMobi), social networking (Snapchat and Path), and online media (Fandango) industries, Mr. Sannappa has played a significant role in the Commission’s work in the areas of mobile privacy and application security. In addition to his enforcement work, Mr. Sannappa regularly advises divisions within the FTC, Congressional offices, and other federal agencies on privacy and data security policy and legislative matters. Mr. Sannappa is a graduate of Harvard Law School and received his B.A. with high distinction from the University of California, Berkeley.
  • Janet HaasForbes
    Janett Kennedy Haas is the Vice President for the Central & Western regions at Forbes Media. In this role, she leads the advertising sales team for all platforms including Forbes.com, Forbes Magazine and Forbes Conferences.

    Ms. Haas joined Forbes Media as a Regional Sales Manager in 2002 in New York. During her time at Forbes, she has also served as East Coast Digital Sales Director, Los Angeles Sales Director and most recently as Western Region Sales Director.
    Prior to joining Forbes Media, Ms. Haas held sales positions at Ziff Davis, Glam Media and Insight Express.
    Haas is a graduate of San Francisco State University and has a Bachelor of Science in International Business. Haas currently resides in Los Angeles.
  • Raghu RamakrishnanMicrosoft
  • David LevyFox Networks Group
    As Chief Information Security Officer at Box, Mr. De la Garza's role is to safeguard the critical business content of more than 55,000 businesses globally, including 55% of the Fortune 500 and major brands like GE, Eli Lilly and Toyota. As work becomes more mobile, collaborative and global, the business benefits of moving workflows to the cloud are overwhelming. Box's modern content and collaboration platform is the only service that delivers both ease of use for employees and cutting edge data security for IT, with Joel's team leading the evolution of security in this cloud and mobile dominated world. Joel joined Box in February of 2013. From 2010 to 2013 Joel was the Global Head of Threat Management and Cyber Intelligence for Citigroup. While at Citigroup Joel was responsible for the identification of emerging threats, developing both tactical and strategic responses to those threats, and managing any incidents that occurred. In 2006 Joel joined Citigroup as the Head of Security Architecture and Engineering for the Global Consumer Business. In that role Joel was responsible for all information security technology for the Global Consumer business which covered over 150,000 employees and hundreds of millions of customer accounts. In 2007 SC Magazine recognized Citi’s Global Consumer Business as one of the top 3 Security Teams of the year.
  • Rachel GlasserGroupM
    Rachel Glasser is the Director of Digital Privacy and Partner Activation at GroupM, the world’s leading media investment agency. Focusing on data use in online marketing, compliance with privacy laws and regulations, and educating internal teams and clients about data privacy, Rachel comes to GroupM after working on the agency side managing media for clients. She has more than 10 years’ experience where she managed paid search and social media across a variety of clients and verticals. Rachel has also worked with the Office of the Attorney General of the State of New York - Internet Bureau, Nielsen, and with the ESRB Privacy Certified, a COPPA Safe Harbor. Rachel has a Bachelor of Arts in politics from Brandeis University and a Juris Doctor from Brooklyn Law School. She is admitted to practice law in New York and New Jersey and is a CIPP/US.
  • Vincent WuThe Huffington Post
  • Rod KellerIpsos
  • Andrew AppelIRi
    Andrew Appel is president and chief executive officer of IRI. Since joining in June 2012, Appel has led IRI’s transformation from a leading insights provider to delivering growth as a technology-focused Big Data company, which integrates the world’s largest repository of otherwise disconnected data sets that lead to purchase on a cloud-based platform. Appel has overseen the development of a variety of products and solutions that leverage Big Data to deliver growth, including IRI’s recently announced enhanced Liquid Data Platform, Shopper Marketing Cloud and Prescriptive Analytics.

    In addition, under Appel’s leadership, IRI created a best-of-breed market research ecosystem with over 30 active partnerships, and significantly expanded its business into new industries and markets, including China and Australia. During his tenure, IRI has consistently grown revenue and EBITDA and now serves over 5,000 clients worldwide.

    Prior to joining IRI, Appel held a number of senior leadership positions for Chicago-based professional service firms. As chief operating officer at Aon, Appel developed and implemented a successful revenue growth plan for the company. He also led the team responsible for the $5 billion acquisition [and integration] of Hewitt, solidifying Aon's leading position in human resource consulting and outsourcing. Before that, Appel was chief executive officer of two of the firm's three global divisions: Aon Consulting, a leading benefits and human resources consulting firm, and Aon Benfield, the world's largest reinsurance broker. Under his leadership, the divisions achieved operational excellence and improved financial results. Following his time at Aon, Appel served as the senior vice president of Revenue Operations for Accretive Health.

    Earlier in his career, Appel was a senior partner at McKinsey and Company, where for 15 years he advised leading global financial institutions on a wide array of operational, strategic and organizational issues. Appel was also a founding member of McKinsey’s Global Business Technology and Operations Practice, which he led for seven years and helped grow from 50 to 300 consultants.

    Appel holds a bachelor’s degree in economics from the University of California, Los Angeles and an M.B.A. from the University of Chicago, where he was the Henry Ford II scholar. He is a board member of World Business Chicago, Insureon, and the Advertising Research Foundation (ARF), and has served on two task forces related to resolving the pension shortfalls of the state of Illinois and the City of Chicago. He and his family reside in the Chicagoland area.
  • Matt MaroldaLegendary Entertainment
  • Jim PackerLionsgate
    As head of Lionsgate’s global television distribution operations and architect of many of the Company’s digital initiatives, Jim Packer directs Lionsgate’s strategies for capitalizing on evolving distribution opportunities in a fast-changing global marketplace. Since joining Lionsgate as President of Worldwide Television & Digital Distribution in February 2011, the Company has established itself as an innovator in the digital space and a leader in creating and licensing content to digital and traditional platforms around the world.
    Mr. Packer oversees the worldwide distribution of Lionsgate’s television roster of nearly 80 television shows on 40 different networks, including the ground-breaking hit series Orange is the New Black on Netflix, the fan favorite drama series Nashville, the hit drama series The Royals on E!, and the Golden Globe-nominated dramedy Casual on Hulu.
    In addition, he has helped spearhead the rollout of the Company’s growing suite of subscription video-on-demand platforms featuring branded, targeted content for affinity audiences. The Company distributes content directly to consumers through its OTT platforms: Tribeca Shortlist in association with Tribeca Enterprises, which launched in October 2015; and Comic-Con HQ with partner Comic-Con International, which began its global rollout in July 2016.
    Mr. Packer is also co-head of the Company’s global home entertainment operations with Lionsgate Home Entertainment President Ron Schwartz. He spearheads the licensing of Lionsgate’s feature film slate to television, on demand and digital platforms around the world. He also leads the ongoing expansion of the Company’s partnerships with digital platforms such as Valve. Lionsgate was among the first studios to license films on a global basis to Valve’s Steam digital distribution platform, which has over 125 million users worldwide.
    During his tenure, Lionsgate has become an industry leader in VOD-to-box office and digital-to-box office conversion rates, and the Company is a perennial force in releasing top on demand titles. He was also instrumental in Lionsgate becoming the first outside studio to license content to Comcast’s successful EST initiative.
    Before joining Lionsgate, Mr. Packer held a series of progressively responsible executive positions at MGM for ten years culminating in his role as President of MGM’s worldwide television and digital operation. Prior to that, Mr. Packer was an executive with The Walt Disney Company where he spent 15 years working in Buena Vista’s domestic television distribution business, managing the distribution and syndication of Disney content.
    A graduate of the University of Colorado, Mr. Packer serves on the Board of Trustees of the University of Colorado Foundation and the Board of Directors of the Leeds School of Business. He also previously served on the Boards of Epix, NATPE and The Paley Center for Media. Mr. Packer was the recipient of Broadcasting & Cable’s Digital Leader Award in September 2013 and inducted into Variety’s 2015 Home Entertainment & Digital Hall of Fame, recognizing his achievements in content, entertainment and technology.
  • Robyn PetersonMashable
  • Todd HollowayNetflix
  • Mark ZagorskiNielsen Marketing Cloud
    Mark brings almost 20 years of digital marketing leadership to his role as head of
    the Nielsen Marketing Cloud and the former-CEO of eXelate. Since launching
    eXelate’s U.S. operations in 2008, Mark has expanded the company’s global data
    footprint to over 2 Billion consumers, grew its application ecosystem to include
    over 150 partners and launched its market leading enterprise data platform, now
    the heart of the Nielsen Marketing Cloud. In March of 2015, Mark successfully led
    the sale of eXelate to the Nielsen Company, the global leader in measurement
    and analytics.
    Mark has been at the forefront of digital disruption since 1997 when he joined Modem Media Poppe
    Tyson, a pioneering digital ad agency and birthplace of the first banner ad. Following his agency tenure
    working for clients like IBM, Priceline and Standard & Poor’s, Mark was appointed President of
    WorldNow, which ushered over 300 TV stations into the digital age. He later helped newspapers evolve
    online as Chief Marketing Officer and Corporate EVP of MediaSpan, where he built its 1400+ affiliate local
    network.
    Mark received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance
    from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award and
    an Honorary Doctorate of Humane Letters (Phd.)
  • Cynthia FrelundNFL
  • Steve LangdonOoyala
    Steve is passionate about the future direction of television, IPTV and video; with 15 years experience within the creation & distribution of content and how to engage audiences. Steve currently directs the global video strategy consultancy division of Ooyala from London, a group set up to be laser focussed on the business of IP delivered video. The group is effectively building an intelligence network of internet delivered video usage insight around the globe and helping video companies benefit from it.
  • Chris MartinPandora
  • Todd SuppleePwC
  • Wendy FrankPwC
  • Wared SegerParrot Analytics
  • Sean KunduSan Francisco 49ers
  • Amy CarneySony Pictures Television
  • Thomas CiszekTwitter
  • Kodi FosterViacom
    Kodi Foster is the Vice President of Data Strategy at Viacom. Kodi focuses on synthesizing Viacom's data approach around actionable consumer insights into a scalable platform that allows advertisers to efficiently plan, develop and measure their advertising against a targeted customer segment optimized for ROI. He leads the development of data-centric strategies for multi-channel integrated marketing, measurement and valuation, in partnership with the Viacom Velocity and Nickelodeon Velocity.

    Prior to joining Viacom, Kodi served as Head of Brand Initiatives at Outbrain since 2010. He has been at the forefront of the Content Marketing revolution, working with brands and agencies to transform their organizations through content and technologies that delight audiences across screens and platforms. Before joining Outbrain, Kodi was Vice President of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. With over ten years of experience in sales and business development, he led strategic planning, investment due diligence, and campaign execution for a number of Fortune 500 companies. Kodi is also a Principal Investor at NextGen Angels a network driven venture firm.

    Kodi speaks often at leading global industry events evangelizing about trends in the digital advertising space. He presented at the 2016 PSFK Conference, SXSW, Internet Week New York, Argyle CMO Leadership Forum, Brand Innovators, The Ataway Exchange Conference, Open Co., The NextM Conference, IBM Social Business Series, and The Advertising Club’s Media: Now Conference among others. He is a graduate of Cornell University.

  • Sean MoranViacom
    Sean Moran is Head of Marketing & Partner Solutions (Ad Sales), Viacom. His purview includes all of ad sales for the Music & Entertainment divison (MTV, Comedy Central, VH1, Spike, Logo) and Kids&Family division (Nickelodeon, CMT, TV Land.) He also oversees Viacom Velocity, the in-house integrated marketing and creative content agency.

    Moran has spent the bulk of his career at Viacom, joining the company in 1995 as a sales account executive at MTV. His continuous elevation into leadership roles at Viacom has included leading linear and digital sales and integrated marketing efforts as EVP, Ad Sales, for what was known as MTVN Music & Logo Group (MTV, MTV2, mtvU, VH1, VH1 Classic, and Logo.) He then rose into the position of Executive Vice President (EVP) of Advertising Sales for an expanded portfolio of brands including MTV, VH1, CMT, Spike, Comedy Central, TV Land and Logo. Moran began his sales career in 1991 with Turner Broadcasting's sports group.

    A former professional basketball player in the Welsh and Portuguese leagues, Moran has been part of Peace Players International (PPI) since 2006, and served as a Board Member for several years. PPI operates on the simple premise that via the game of basketball, “children who play together can live together.” Since 2001, PPI has launched programs in South African, Israel and the West Bank, Northern Ireland and Cyprus. These programs have positively impacted more than 45,000 children.
  • Beth FerreiraWME Ventures
    Beth Ferreira is Managing Partner at WME Ventures, the venture capital arm of WME IMG. An accomplished operations leader, company advisor and venture investor, Beth shapes the firm’s investment strategy and manages its portfolio of next generation commerce, consumer tech and mobile start-ups.

    Prior to this role, Beth was Chief Operating Officer at Fab where she led the strategic development and expansion of the company’s global operations and customer service infrastructure. As an early senior executive at Etsy, Beth served as Vice President, Finance & Operations and played a pivotal role in transforming the company into a lifestyle brand and profitable global e-commerce platform, seeing revenue growth skyrocket 15x during her tenure. Before joining Etsy, Beth was a member of the investment team at the venture capital firm, Flatiron Partners and a Venture Partner at FirstMark Capital. She has also held positions at The Boston Consulting Group and Union Bank of Switzerland.

    Beth is a mentor in the Techstars program and a serves on the Director’s Council at the Baker Retailing Center at the Wharton School. Beth is also an advisor, mentor and angel investor who shares her expertise with many early-stage entrepreneurs.

    Beth holds a Bachelor of Arts degree from the University of Pennsylvania and an MBA from the Wharton School of Business.
  • Leo PolanowskiYahoo

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