Josh Mattison - SVP, Revenue Management & Operations, Disney Advertising
Mainak Mazumdar - EVP, Chief Advertising Research and Analytics Officer, Fox Corp.
Andrea Zapata - EVP, Head of Ad Sales Research, Measurement and Insights, Warner Bros. Discovery
Evan Adlman - EVP Commercial Sales & Revenue Operations, AMC Networks
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety
A look at how media platforms are sharpening their business models – via new advertising strategies, advancing analytics, flexibility for marketers, and improved choice and convenience for consumers. What are the latest trends across ad-supported FAST and on-demand streaming; subscription models; and various hybrid monetization strategies? How are platforms offering new tools and innovations to help marketers reach desired audiences? Business leaders share how they are innovating their respective platforms.