New Business Drivers for the Media Industry
Date & Time
Thursday, September 21, 2023, 1:35 PM - 2:10 PM
David Lawenda Josh Mattison Mainak Mazumdar Andrea Zapata Evan Adlman

A look at how media platforms are sharpening their business models – via new advertising strategies, advancing analytics, flexibility for marketers, and improved choice and convenience for consumers. What are the latest trends across ad-supported FAST and on-demand streaming; subscription models; and various hybrid monetization strategies? How are platforms offering new tools and innovations to help marketers reach desired audiences? Business leaders share how they are innovating their respective platforms.

Virtual Session Link