The year ahead represents another significant opportunity for streaming and digital advertising to transform how ads are bought and sold. With more consumers only watching TV via streaming apps, that makes it more critical than ever for advertisers to take an omnichannel, data driven approach not only in their TV buying but across all of their media plans. This comes as more innovations are available for use, including advances in identity, retail data and measurement – amidst planned cookie deprecation – that are rewriting the rules for digital advertising in 2024. In this session, hear from experts on both sides of the buy and sell side discuss how they are embracing the future of digital media buying.