Name
Building Brands for the Fans
Date & Time
Wednesday, January 10, 2024, 10:50 AM - 11:30 AM
Speakers
Tony Isetta - VP and Head of Content Marketing, NFL
Stephanie Latham - VP Global Partnerships, Roblox
Tulani André - VP Social Media, National Geographic
Katie Haniffy - Head of Media Strategy & Investment, PepsiCo Beverages
Audrey Schomer (Moderator) - Analyst and Research Editor, Variety Intelligence Platform
Raja Rajamannar - Chief Marketing Officer, Mastercard
Stephanie Latham - VP Global Partnerships, Roblox
Tulani André - VP Social Media, National Geographic
Katie Haniffy - Head of Media Strategy & Investment, PepsiCo Beverages
Audrey Schomer (Moderator) - Analyst and Research Editor, Variety Intelligence Platform
Raja Rajamannar - Chief Marketing Officer, Mastercard
Description
A look at how fans are increasingly driving the strategies and creative approach to brand campaigns. How might messaging and visuals be built to encourage fan interaction and original creation across digital and social media?
Virtual Session Link