2025 is predicted to be the year of livestream shopping and shoppable video in the US. TalkShopLive and Walmart are proven leaders driving adoption in the space with the success of Walmart Live, together scaling how creators, brands and retailers work together to connect content and commerce. This conversation highlights the impact of using data to determine live, long-form and short-form content distributed across retail, media, and creator social platforms to drive conversions and deliver full funnel results.