Name
A Day in the Life: Powering Personalized Digital Media Experiences Across Every Digital Touchpoint
Date & Time
Wednesday, January 8, 2025, 1:45 PM - 2:15 PM
Tim Sims Lee Brown Anjali Sud
Description

In an always-on world of media where it often seems like there are no off-buttons, consumers seamlessly transition from the drive-home podcast to the living room binge. The opportunity to deliver personalized ad messages at each touchpoint is a game changer in today’s media landscape. Join The Trade Desk, Spotify and Tubi as they walk you through a “day in the life,” demonstrating how new technologies are driving the personalized ad experience across channels. This session will explore how data-driven advertising can ensure an effective omnichannel media mix.