Name
Eureka! The Future of Mining Fandom
Date & Time
Thursday, January 7, 2027, 2:15 PM - 3:00 PM
Speakers
Jennifer Koester - President, Sphere
Jim Squires - Chief Marketing Officer, Reddit
Emily Prazer - Chief Commercial Officer, Formula 1; President, Formula 1 Las Vegas Experience
Jim Squires - Chief Marketing Officer, Reddit
Emily Prazer - Chief Commercial Officer, Formula 1; President, Formula 1 Las Vegas Experience
Description
Audiences are everywhere and nowhere – as their attention is divided across countless entertainment and media options. What is working to capture not just their minds – but hearts as well – turning straight audiences into passionate fans? How might rolling out experiences over straight messages be critical for fandom?