Live shopping is no longer an experiment, it’s happening now! In this one-on-one conversation, Sandie Hawkins, CEO of TalkShopLive and one of the most influential leaders in live commerce, reveals why this is a lasting shift in how people discover, trust, and buy and what you need to do to stay ahead. Having helped launch TikTok Shop and build live shopping on TikTok, Sandie brings a rare, firsthand perspective on how creator-led, real-time shopping drives both engagement and real business results. Drawing on TalkShopLive's success across media, retail, and technology, Sandie shares what’s working now, what’s changing fast, and what brands and creators need to understand to compete in the live shopping era.