Name
Marketing Superpanel: Legends and Groundbreakers in Fandom
Date & Time
Thursday, September 17, 2026, 12:15 PM - 1:00 PM
Speakers
Sara Pollack - Global Head of Consumer Marketing, Pinterest
Kim Granito - Chief Marketing Officer, AMC Global Media
Briana McElroy - Global Head of Digital Marketing, Lionsgate
Dawn Yang - Global Head of Entertainment Partnerships, TikTok
Jenny Haggard - Global Head of Thought Leadership, Spotify
Ben Harms - Chief Growth Officer, Archival
Kim Granito - Chief Marketing Officer, AMC Global Media
Briana McElroy - Global Head of Digital Marketing, Lionsgate
Dawn Yang - Global Head of Entertainment Partnerships, TikTok
Jenny Haggard - Global Head of Thought Leadership, Spotify
Ben Harms - Chief Growth Officer, Archival
Description
A look at top marketers who are succeeding in designing campaigns across growing audience touchpoints – creator media, outdoor, TV, audio storytelling, digital and more. In this sea of choice, what are best strategies to reach the right audiences? What are ways to turn engagement into genuine fandom?