Name
Beyond the Screen: How AI is the Catalyst for Next-Gen Experiences
Date & Time
Thursday, September 17, 2026, 9:35 AM - 10:05 AM
Speakers
Vamsi Duvvuri - Technology, Media and Entertainment and Telecommunications AI Leader, EY Americas
Simon Robinson - President, Global Experiences and Studio Operations, Warner Bros Discovery
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment and Sports, UCLA Anderson School
Vamsi Duvvuri Simon Robinson Jay Tucker (Moderator)
Description

A deep dive into the ways in which AI is changing the way experiences are conceived and designed. Studios, streamers, theme parks, sports franchises and brands can test fan experiences before launch to continuously improve fan engagement.