The Variety Entertainment & Technology Summit LA will explore how film, TV, gaming, music and digital media is being transformed by new technologies. We will examine the latest strategies to engage today’s diverse audiences split across multiplying media platforms and entertainment content options. Network with elite speakers identifying opportunities in interactive and virtual reality storytelling, digital marketing/advertising, new programming business models, and more.

Please click here for Variety’s 2016 Entertainment & Tech Summit – Los Angeles Program.

For sponsorship inquiries please contact: Kimberly Cervantes | kcervantes@variety.com

For press inquiries please contact: Alana Yankowitz | alana@pr-dept.com

For media partnerships and ticket inquiries, please contact: Joseph Meehan | joseph.meehan@variety.com

Ticket includes access to full day summit, networking lunch and cocktail reception.

Ticket quantities are limited at each price level and are subject to change. Tickets are non-refundable but will be transferable upon request.  

When

September 78:00 am - 6:00 pm

Where

Four Seasons Beverly Hills

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Agenda

8:00 to 9 a.m. Networking  Breakfast and Registration

9:00 to 9:15 Opening Remarks

 9:15 a.m. to 10:00 a.m. Peak Diversification – The Future of the Content Business Roundtable
Advancing creative technologies are driving infinite possibilities for entertainment companies, translating to a bigger is better approach. Native digital platforms are offering live TV broadcasts, diving into the VR, AR and 360 video space, while also continuing to innovate short-form video. Established networks and studios are also building out their own massive entertainment strategies, encompassing streaming, gaming, branded storytelling and various forms of interactivity. What new combinations of content will best connect to audiences? Leading entertainment chiefs will discuss the future of their expanding enterprises.

Speakers:
Jim Bankoff, CEO, Vox Media
Jordan Levin, CEO, AwesomenessTV
Rich Riley, CEO, Shazam

10:00 to 10:30 Keynote Conversation

10:30 a.m. to 11:15 a.m. – The New Gatekeepers:  State of the Stream

Today’s entertainment-on-demand loving audience has quickly built a complex streaming economy, with a new group of media power players calling the shots. Business strategies wildly vary across these exploding numbers of music, video, esports and other digital platforms, spanning subscription, ad-supported and hybrid models. User-generated content mixes with increasingly premium offerings across platforms. In this crowded field, which platforms have the best chance of having lasting popularity with audiences? What are the best distribution and marketing strategies – can social media be an ally or competitor – when pushing out streaming programming to followers?  The streaming elite and their partners will debate what comes next for this industry.

11:15 a.m. to 11:30 a.m. Networking Break

11:30 a.m. to 12:15 p.m. Fan-First Marketing and Engagement
A viewer will watch your campaign. But a fan will comment, share, create a meme about it – really putting a brand, film or TV project on the map. What are the business and creative strategies in connecting with people to turn them into the best, loyal advocates for entertainment projects and consumer brands? How might marketers be incorporating VR/AR/360 into their plans to inject some cool factor to capture fans? Leading marketers will discuss how everything they do is towards keeping fans top of mind.

12:15 noon to 12:45 Brand + Talent Mixtape – New Collaborations in Storytelling
A look at new forms of creativity from unique partnerships between advertisers and filmmaking and music talent.

Speakers:

Kathleen Hall, Corporate VP of Global Advertising, Microsoft
Common, Musician and Actor
Andrew Panay, Producer (Chips, Wedding Crashers)
Brian Klugman, Actor, Writer and Director

12:45 p.m. to 1:45 p.m. Lunch

1:45 p.m. 2 p.m. The Future of Multiplatform Video Games
What’s next for Nintendo’s iconic characters across mobile, film, TV and other entertainment mediums.

Speaker:
Reggie Fils-Aime, President, Nintendo North America

2 p.m. to 2:15 p.m. Using Storytelling to Turn an App into a Global Brand

Speakers:
Kellyn Smith Kenny, Head of Marketing, Uber
Kim Getty, President, Deutsch LA

2:15 p.m. to 3:25 p.m. Tipping Point: Innovating VR for All, Powered by Dell
VR is often hailed as the next big thing in entertainment, transporting audiences to new immersive worlds they’ve never experienced before. TV, film, music, advertising, gaming, sports/live events businesses are all knee-deep in VR creative projects – but what has the best chance of really connecting with audiences as more than a fun experiment? What will be the tipping point in VR – the equivalent of a viral video or box office/ratings smash – that rallies everyone around the technology’s ultimate success? Leading VR innovators and their partners will talk about pushing the transformative entertainment category to succeed.

Speakers:
Chris Heatherly, EVP Games & Digital Platforms, NBC Universal
Brendan Handler, GM, FoxNext VR Studio, 20th Century Fox

3:25 p.m. p.m. to 3:40 p.m. Small Screen Breakthroughs: Transforming the Straight-to-Consumer Entertainment Experience

The entertainment industry understands that audiences want content immediately at their fingertips. But how has the straight-to-consumer business evolved so that content launches feel as eagerly awaited as major feature film debuts? As retail moves to digital – how are products launched so that they feel as momentous as midnight in-store parties? At the same time, how are distributors and publishers maximizing release windows, fine-tuning curation and discovery to encourage audiences to pay for content – when they most likely will demand it – while achieving their revenue goals? What types of content are breaking through to which audiences? What technology partners are enhancing the at home experience? Content chiefs, distributors and retailers and their partners will explore how they are evolving the straight-to-consumer industry.

3:50 p.m. to 4:00 p.m. Networking Break

4:00 p.m. to 4:40 – Generation XYZ – Building TV for All
TV chiefs are quickly innovating their programming experiences – making sure they have vibrant social media tie-ins to connect with younger viewers, while also investing increasingly on premium programming to win over everyone. Advertising is being reinvented – smaller commercial loads, more subtle brand content integrations – to limit disruption and keep viewers glued to the show. Networks are distributing across legacy pay TV systems, while also on the newer OTT channel bundles to make sure everyone’s viewing behaviors are represented. Sports programming and its must-see live nature is becoming a bigger priority across platforms. Top TV networks, programming distributors, advertisers/marketers and their partners will talk about the best way to connect with all of their audiences.

Speakers:
Susanne Daniels, Global Head of Content, YouTube
Kevin Reilly, President, TNT &TBS

4:40 p.m. to 5:20 p.m. – Mic Drop: The Big Business of Podcasting
Advancing OTT and mobile technology has built a new creative cottage industry in podcasting. Major talent working across traditional entertainment are tempted by the relatively endless freedom when distributing their own show. Brands realize there is a powerful marketing ‘X’ factor when integrating across a podcast’s unique, intimate storytelling style. Who are the best podcast creators? How are brands launching podcasts themselves in lieu of the usual programmatic digital advertising? The best of the podcast community will converge to share their views on their burgeoning industry.

Speakers:
Paul Scheer, Actor/Producer and Creator, ‘How Did This Get Made’
Dan Tarman, Chief Communications Officer, eBay

5:20 p.m. to 6:20 p.m. Cocktail Networking Reception

Who Is Speaking?

  • Paul ScheerActor/Producer and Creator

    Paul Scheer is an actor, writer, producer and director who has established himself as one of today’s go-to comic actors in film and television. You can currently see him on the sixth season of Veep. He also appears in the hit ABC comedy Fresh off the Boat and was on the FX hit, The League. He also co-hosts one of iTunes’s most popular comedy podcasts, “How Did This Get Made?.”

  • Jordan LevinAwesomenessTV
  • Kim GettyDeutsch LA

    As President of Deutsch’s Los Angeles office, Kim leads a world-class team of entrepreneurial thinkers who roll up their sleeves to help businesses grow. Since joining Deutsch in 2003, Kim has been instrumental in building the agency into one of the most innovative creative shops on the west coast. During her tenure at Deutsch, she has driven the development of new practice areas for the agency, including experiential marketing, music, PR and DLAtino.

    Committed to nurturing young talent, Kim serves as an adjunct professor at USC’s Annenberg School and also sits on the board of The Grady College of Journalism and Mass Communication at the University of Georgia. Kim has been recognized as one of the most powerful women in advertising by Business Insider, a top LA executive by the Los Angeles Business Journal, and earned the American Advertising Federation’s Mosaic Award for Industry Career Achievement. She is also a regular contributor to Fortune.

  • Dan TarmaneBay

    As eBay’s Chief Communications Officer, Dan is responsible for managing, protecting and strengthening the company’s brand and reputation among key stakeholders. He and his team play a critical role in eBay’s brand strategy, positioning the company as a global leader in the commerce revolution. Dan is a member of eBay’s Executive Leadership Team and reports to CEO Devin Wenig.
    He leads a 100-person global team that activates a modern, robust and dynamic communications system that deploys cutting-edge tools, technologies and techniques to drive business impact. He also plays a key role in eBay’s inclusion and diversity efforts as well as employee engagement with the company’s cultural values. Dan also Chairs the eBay Foundation.
    One of Dan’s primary areas of focus has been to drive consumer brand consideration of eBay, activate a differentiated eBay brand, and to bring the company’s Purpose to life. Dan and his team are an integral part of the launch of eBay’s new brand platform, “Fill Your Cart With Color,” which celebrates the distinct passions we all have, and captures the essence of eBay’s diverse and vibrant marketplace. Dan is also propelling eBay’s Purpose by elevating its Global Impact, highlighting how eBay creates a better, more sustainable form of commerce—where people are empowered, causes are supported and opportunities are open to everyone.
    Dan brought extensive experience leading communications when he joined eBay in June 2015 from PIMCO, the world’s largest bond investment management firm, with $1.5 trillion in assets under management, where he was EVP/Global Head of Corporate Communications.
    Before joining PIMCO in 2007, Dan was Managing Director, Corporate Communications and Brand Marketing for Countrywide Financial Corp.
    He previously served as Senior Vice President, Issues Management and
    Public Affairs at VISA, the leading payments company. In that role, which he
    held from 2002 to 2005, he spearheaded efforts to protect the company’s
    brand and reputation.
    Prior to joining VISA, Dan held senior leader ship roles with Burson-Marsteller, a unit of the WPP Group. Dan also spent several years doing public service as Special Assistant to the President at Miami’s Beacon Council, the economic development agency for Miami-Dade County. He began his career as a litigation attorney with Akerman, Senterfitt in Miami, Florida. He argued cases in state and federal trial and appellate courts.
    Dan earned his J.D. cum laude from University of Miami School of Law, and a B.A. in International Relations from Tulane University. He serves on the Boards of Directors of the Ad Council, and the Anti-Defamation League Central Pacific Region. He is also a member of the Board of the Stanford University Center for Autism, Board of Advisors of the USC Annenberg School Center for Public Relations, and a member of the Arthur Page Society, The PR Seminar and Communications 50.
    Dan spends his free time with his wife and two young sons. He also is
    passionate about fitness, live music, the Miami Heat, and being involved in
    his local community.

  • Kathleen HallMicrosoft

    As Corporate Vice President of Brand, Advertising and Research, Kathleen Hall is responsible for stewardship and activation of the Microsoft Brand, creating world-class advertising and messaging to consumers globally, and delivering strategic, fact-based customer insights that drive Microsoft’s business decisions.
    Prior to this role, Hall led the Global Advertising and Media team, where she was responsible for the worldwide strategy, planning and execution of Microsoft consumer and commercial advertising. Hall led the consolidation of advertising messages and campaigns across the company, including the highly impactful “Empowering Us All” campaign and the “One Consumer” campaign. Both campaigns not only increased advertising effectiveness, impact and efficiency for the company, but also gained credibility for Microsoft as a marketer, winner of the 2016 Clio Advertiser of the Year Award.
    Previously, Hall ran the Windows Global Campaigns and Product Marketing team, responsible for the worldwide product marketing, advertising digital and brand strategy of Microsoft’s flagship brand. In that role, Hall successfully led the division’s two largest global product launches—Windows 7 and Windows 8—and its most significant rebranding, leading the way for brand transformation throughout the company. Hall brought emphasis to media efficiency and effectiveness, and containment of agency fees via her strong background in agency management and data driven marketing.
    Hall joined Microsoft in 2008 from Fidelity Investments, the nation’s largest retirement and investment company, where she served as Senior Vice President of Advertising and Brand. Hall helped transform the Fidelity brand, helping them move from #5 to #1 in trading and solidifying their position as the nation’s retirement leader and received numerous industry awards and accolades for her efforts. Prior to her time at Fidelity, Hall worked on the agency side of the advertising industry, driving marketing strategy and execution for major global brands across the apparel, retail and banking industries. During that time, Hall served as Partner and Chief Operating Officer of Leonard/Monahan, one the most award-winning agencies of the era. Hall began her career at Young and Rubicam/NY.
    Hall earned a bachelor’s degree in English with an emphasis in Mass Communications from St. Lawrence University.
    Hall is currently an executive sponsor of Diversity and Inclusion for the Marketing Group at Microsoft, where she leads one of the most diverse teams at the company. She was Co-Founder and President of the Music Lives Foundation which was dedicated to funding music programs and instruments in public schools. Kathleen has received numerous industry awards and accolades for media, promotions and experiential marketing including: 10 women to watch at Advertising Week Europe 2014, EMMA-Best Overall Entertainment Marketing Campaign 2006, Financial Portfolio Awards-Gold 2006, Financial Communications Society-Gold 2005, AdWeek Top Spots of 2004. She was recently selected as an honoree for the Advertising Women of New York’s 2016 Changing the Game Awards in the Brainwave category, which is bestowed upon executives viewed as being game changers in the way a business or product is marketed.
    Hall is currently a resident of Redmond, Washington and is a proud mom of twins. An avid outdoors woman, Hall spends any free time she can get at her cabin in Roslyn, WA on a dirt bike, paddleboard, snowmobile or skis.

  • CommonMusician and Actor
  • Chris HeatherlyNBCUniversal

    Chris Heatherly is the EVP of Games & Digital Platforms for NBC Universal and is part of Universal Pictures’ Brand Development Team. He oversees games across the NBCU IP portfolio for all platforms including mobile, PC, console and emerging platforms such as VR and AR. Prior to NBCU, Heatherly was at Disney for 14 years where he oversaw various businesses including mobile games and the Disney toy team. He has also worked for frog design where we was Chief Strategist, Power Computing, and Apple. He is an inventor with 45 granted patents.

  • Rich RileyShazam

    Rich joined Shazam as CEO in 2013. Under his leadership, the company has more than doubled its user base, become one of the highest-rated apps in the world, surpassed one billion downloads and achieved profitability. Prior to Shazam, Rich spent 13 years at Yahoo!, where he was responsible for billions of dollars of revenue and a team of thousands while reporting to the CEO and serving on the Executive Management team. He joined Yahoo! in 1999 when it acquired his company Log-Me-On.com, which invented the toolbar. Rich received his BS in Economics with concentrations in Finance and Entrepreneurial Management from the Wharton School of the University of Pennsylvania, where he serves on the Entrepreneurial Advisory Board while remaining an active member of the Young Presidents’ Organization (YPO). Rich has also been named to the Billboard Power 100 for the past three years, and featured on Fortune’s 40 Under 40: Ones to Watch list.

  • Kellyn Smith KennyUber

    Kellyn is the Vice President of Marketing at Uber. As the first marketing executive hired into the company, she leads all interdisciplinary centralized marketing efforts across the US & Canada and is responsible for unlocking Uber’s next wave of growth.

    Prior to Uber, Kellyn led Marketing & Brand Strategy for Capital One’s Consumer Banking division. In more than 4 years with Capital One she held various Brand and Marketing leadership positions across banking, investing, and lending. She pioneered agile marketing within Capital One and helped redesign the interaction model across Product, Marketing, Brand, Digital, and Operations, which led to breakout growth and innovation. Prior to Capital One, Kellyn spent more than 5 years at Microsoft in product management, enterprise marketing, consumer marketing, and retail marketing for the Windows and Microsoft Store businesses. She was on the Executive Leadership Committee for Stores and partnered across Entertainment & Devices, Windows, Office, Search, and Mobile to build world class retail experiences.

    Kellyn began her career as a technology consultant for Accenture. She has her undergraduate degree in economics from Colgate University and her MBA in Marketing, Management & Strategy, and Decision Analysis from the Kellogg School of Management at Northwestern. She lives in the San Francisco Bay Area with her husband and two young daughters.

  • Susanne DanielsYouTube
  • Jim BankoffVox Media

    Jim Bankoff is the Chairman and CEO of Vox Media, overseeing all aspects of the fastest growing modern media company known for its standout technology, high-fidelity advertising, and house of editorial brands that go deeper into topics passionate people care about most.

    Bankoff has been named to Adweek’s 2017 Power List of the top 100 leaders in media, tech, and marketing; The Hollywood Reporter’s 35 Most Powerful People in New York Media; The Washingtonian’s Tech Titans; Business Insider’s Silicon Alley 100; and The Guardian’s 100 Most Powerful People in Media.

    A veteran of the digital industry, Jim developed and led dozens of the most notable brands on the internet including AOL, Mapquest, Moviefone, AOL Music and Engadget as an EVP at AOL. He co-founded TMZ.com, won an Emmy award for his production of the Live8 Concerts, and oversaw AOL’s industry-leading applications including AIM, ICQ, and Netscape.

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