Variety hosts a unique one-day summit dedicated to the business and shared ideas between advertisers, studio and TV content partners, digital media brands and next-generation technology leaders. Hear from top CMOs, advertising agencies, brand marketers, advertisers and film, TV, digital media and video game chiefs as they explore how their breakthrough ideas and campaigns have changed the current landscape of the industry. Join us as we explore the best strategies to advance entertainment and brand awareness as consumers scatter across new media options and multiplying screens and platforms.
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8 a.m. to 9 a.m. Registration
9 a.m. to 9:40 a.m. Always On – Masters of the Connected Entertainment Campaign
Marketers enjoy endless opportunity in how to spread the word. But there can be endless pain in choosing the best multiplatform strategy in this always on media landscape. Should marketers tease a visual on social before building big through an eventual TV buy? What linear vs nonlinear OTT network offers the biggest bang for what target demographic? What is the best approach to measure audiences to best drive campaign momentum across platforms? Media marketers will explore the best 360-degree approach to capture audience attention for film, TV and digital projects.
Janko Roettgers, Senior Silicon Valley Correspondent, Variety
Laurel Bernard, President, Entertainment Marketing, Simulmedia
Michael Engleman, Head of Marketing and Brand Innovation, TNT & TBS
Darren Schillace, SVP, Marketing Strategy, ABC
Jim Underwood, Global Head of Entertainment Strategy, Facebook
Jenny Wall, SVP and Head of Marketing, Hulu
9:40 a.m. to 9:55 a.m. Pandora Reinvented
In his first speaking engagement as Pandora CMO, former top LinkedIn and Apple marketer Nick Bartle will talk about branding a company in a cutthroat competitive environment.
Nick Bartle, Chief Marketing Officer, Pandora
Interviewed by Janko Roettgers, Senior Silicon Valley Correspondent, Variety
9:55 a.m. to 10:25 a.m. Keynote Conversation with Ron Howard, Academy Award-Winning Director/Producer and Co-Chairman, Imagine Entertainment and Brian Grazer, Academy Award-Winning Producer and Co-Chairman, Imagine Entertainment
Interviewed by Debra Birnbaum, Executive Editor, TV, Variety
10:25 to 11:05 a.m. Lot of Followers, Lot of Results? Getting Influencer Entertainment Marketing Right
Marketers understand the value of tapping into digital and social media darlings. They inspire fierce followings for their trusted, authentic posts on fashion, food, design and other key consumer product categories across a slew of platforms. But what is the right formula in picking the right influencer, on the right platform, to say the right things about your product, to the right target audiences? How are digital platforms guiding marketers out of the weeds and giving them a clear path for success? What influencer campaigns produced actual ROI? Top marketers, consumer brands and digital platforms will discuss how they are refining influencer marketing for best results.
Shira Lazar, Founder/Host, What’s Trending
Alan Beard, Chief Marketing Officer, Fullscreen
Ken Halvachs, Head of Influencer Marketing, DigitasLBi Studios
Pamela Kaufman, Chief Marketing Officer, Nickelodeon
Lisa Sherman, CEO, Ad Council
Rafi Mamalian, Global Director of Content and Influencer Marketing, Undertone
11:05 a.m. 11:20 a.m. Networking Break
11:20 to 12:00 Ultimate BrandMakers
In our time-shifted, click-now-to-exit, scrolling-through age, the traditional 30-second commercial isn’t always cutting it for marketers. But opportunities abound for creating messaging so entertaining, audiences can get hooked regardless of the content’s branded/sponsored/promoted/native advertising status. Who are the master brandmakers behind truly entertaining campaigns? What platforms – TV, digital publishers, mobile, outdoor, theatrical exhibition – are best advising brands on their branded content plays? CMOs and their marketing partners talk how they are advertising without really advertising at all.
Andrew Wallenstein, Co-Editor-in-Chief, Variety
Lee Brown, Chief Revenue Officer, BuzzFeed
Joseph Matsushima, Co-Founder & Co-Creative Director, Denizen Company
Doug Rozen, Chief Digital and Innovation Officer, OMD
Melissa Waters, VP Marketing, Lyft
Mike Yapp, Founder and Chief Creative Officer, The Zoo Americas, Google
12:00 p.m. to 12:30 p.m. Keynote Personal. Premium. Powerful.
The ultimate challenge for a brand is telling the right story to the right person in the right way. Custom social content, distributed across trusted publishers, allows brands to stay top of mind (and screen) with their audiences. In this session, you will hear from a top social influencer, who effectively serves as a one-man production house and creative agency. Undertone and Cycle will also discuss how their approach is resetting the industry standard of what it means for brands to truly connect to consumers through quality creative, powered by data, driving significant business results.
Eric Franchi, Co-Founder and SVP of Business Development, Undertone
Brett Joss, Vice President of Partnerships, Cycle
Eric Rubens, Social Influencer, Cycle
12:30 to 1:10 p.m. Bullseye! Targeted Campaigning in the Mobile Age
Mobile has always carried irresistible appeal to marketers. Recent studies point to Americans collectively checking their phones 8 billion times a day. But compared to TV, advertising on mobile remains a relatively untapped frontier, as marketers wade through consumer privacy issues, slow load-speeds and deciding between banners vs. sponsored posts vs. messaging texts and countless other possibilities. Mobile is nevertheless poised to gain in popularity, as the lure of precision, custom marketing to individual phone owners remains strong. Chief digital marketers and platform partners will explore what it takes to succeed in messaging in the mobile space.
Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Raghu Kodige, Chief Product Officer and Co-Founder, Alphonso Inc
Sean Galligan, VP & Industry Lead, Technology, Media & Telecom, Yahoo
David Grossman, Head of TV & Entertainment, Content Partnerships, Twitter
Alicia Jones, Head of Honda & Acura Social Media Marketing, American Honda Motor Co., Inc.
Elias Plishner, EVP Worldwide Digital Marketing, Sony Pictures
Mark Young, SVP, Strategy and Business Development, Fandango
1:10 p.m. to 2:10 p.m. Lunch
2:10 p.m. to 2:50 p.m. Studio Roundtable: The Art and Science of Opening a Film, Presented by Media Funding Partners
As the media landscape has exploded with change, one thing is constant – the extreme highs and lows studio marketers experience upon films’ opening day at the box office. Even as prediction and tracking technology improve, murkiness remains in assessing a film’s likely performance. But the launch campaign – despite the uncertainty – continues to be of crucial importance in setting the right first impression with audiences. What are the latest creative storytelling strategies in introducing a film? How are studio marketers deciding between TV vs digital options in rolling out their campaigns? How important is it to have talent heavily invested in personal social posts about the film? Studio marketing chiefs will pull back the curtain on their launch campaigns.
Steve Soffer, Founding Partner, Media Funding Partners
Sarah Chazan, Editorial Director, WSJ Custom Studios, The Wall Street Journal
Deborah Brett, Senior Vice President of Partnerships and Products, Viacom
Megan Crawford, Head of Motion Picture Marketing, CAA
Jonathan Helfgot, President Marketing, Open Road Films
David O’Connor, EVP, Global Franchise Management and Brand Marketing, Universal Pictures
JP Richards, EVP, Worldwide Digital Marketing, Warner Bros. Pictures
Paul Yanover, President, Fandango
2:50 p.m. to 3:05 p.m. The New TV Campaign
An exploration into trends for engaging today’s TV audiences
Puja Vohra, EVP, Marketing and Digital, truTV
Interviewed by Debra Birnbaum, Executive Editor, TV, Variety
3:05 to 3:20 p.m. Esteé Lauder and the Breakthrough Entertainment Campaign
A look at how massive cosmetics brand Esteé Lauder (Bobbi Brown, Clinique, MAC, Origins and more) are leveraging celebrities and entertainment to connect with today’s consumers.
Janko Roettgers, Senior Silicon Valley Correspondent, Variety
Donald Robertson, Chief Creative Director, Estée Lauder
Matt Seiler, President, Marketing Solutions, Studio71
3:20 p.m. to 3:30 p.m. Networking Break
3:30 p.m. to 4:15 p.m. How to Tie the Perfect Knot – Video & Viewership Understanding
Audiences are gobbling up video across platforms, but how is the industry faring in truly understanding viewership to make the best marketing decisions? What is the state of audience measurement and analysis across media platforms? What are the latest strategies in place to ensure video is seen through to completion by actual people, not bots? What companies are really investing in the technology to perfect audience understanding? Top advertising research chiefs, data partners and platform chiefs will explore what it means to achieve meaningful video viewership to best set campaigns up for actual ROI.
Andrew Wallenstein, Co-Editor-in-Chief, Variety
Gunnard Johnson, Head of Measurement Science & Insights, Pinterest
Helen Katz, SVP, Analytics and Insights, Publicis Media
Sean Muller, Founder & CEO, iSpot.tv
Audrey Steele, EVP Sales Research Insights & Strategy, Fox Networks Group
Rick Watrall, Chief Analytics Officer, Horizon Media
4:20 p.m. to 5:00 p.m. Trailblazers of the Global Franchise
Entertainment must succeed on a global scale – and typically not just on screen. Storytelling must weave through various areas of licensing and merchandising to really make a splash, spanning books, games, food items, clothing, toys and more. Global partnerships are also struck to ensure content can soar in China, India, Latin America and other key entertainment categories. Marketers must also strategize how to keep momentum going between various film/TV/game/etc. installments. What are the latest trends behind nurturing a successful franchise? Global marketers will discuss the state of their business.
Marty Brochstein, SVP and Head of Industry Relations, Licensing Industry Merchandisers Assn
Amit Desai, EVP, Business & Marketing Strategy, Direct to Consumer and Global Franchise Management, DC Entertainment, WB
Michael Ouweleen, EVP and Chief Marketing Officer, Turner’s Cartoon Network, Adult Swim and Boomerang
Stacey Sher, Co-President, Activision Blizzard Studios
Manuel Torres Port, EVP Worldwide Consumer Products, NBCUniversal Brand Development
Simon Waters, GM, Global Licensing, Hasbro
5:00 p.m. to 5:30 p.m. Keynote Conversation with Jason Blum, Producer & Founder/CEO Blumhouse Productions, Josh Goldstine, President, Worldwide Marketing, Universal Pictures and Michael Moses, Co-President of Worldwide Marketing, Universal Pictures
Interviewed by Claudia Eller, Co-Editor-in-Chief, Variety
Who Is Speaking?
- Ron HowardImagine Entertainment
Academy Award-winning filmmaker Ron Howard is one of this generation’s most popular directors. From the critically acclaimed dramas A Beautiful Mind and Apollo 13 to the hit comedies Parenthood and Splash, he has created some of Hollywood’s most memorable films.
Howard directed and produced Cinderella Man starring Oscar winner Russell Crowe, with whom he previously collaborated on A Beautiful Mind, for which Howard earned an Oscar for Best Director and which also won awards for Best Picture, Best Screenplay and Best Supporting Actress. The film garnered four Golden Globes as well, including the award for Best Motion Picture Drama. Additionally, Howard won Best Director of the Year from the Directors Guild of America. Howard and producer Brian Grazer received the first annual Awareness Award from the National Mental Health Awareness Campaign for their work on the film.
Howard’s skill as a director has long been recognized. In 1995, he received his first Best Director of the Year award from the DGA for Apollo 13. The true-life drama also garnered nine Academy Award nominations, winning Oscars for Best Film Editing and Best Sound. It also received Best Ensemble Cast and Best Supporting Actor awards from the Screen Actor’s Guild. Many of Howard’s past films have received nods from the Academy, including the popular hits Backdraft, Parenthood and Cocoon, the last of which took home two Oscars. Howard was honored by the Museum of Moving Images in December 2005, and by the American Cinema Editors in February 2006. Howard and his creative partner Brian Grazer, were honored by the Producers Guild of America with the Milestone Award in January 2009, NYU’s Tisch School of Cinematic Arts with the Big Apple Award in November 2009 and by the Simon Wiesenthal Center with their Humanitarian Award in May 2010. In June 2010, Howard was honored by the Chicago Film Festival with their Gold Hugo – Career Achievement Award. In March 2013, Howard was inducted into the Television Hall of Fame. In December 2015, Howard was honored with a star in the Motion Pictures category, making him one of the very few to have been recognized with two stars on the Hollywood Walk of Fame.
Howard is currently working on the second season of Breakthough and Mars, and on the new series Genius based on the life of Albert Einstein, all for NatGeo.
Howard’s recent films include the critically acclaimed documentary The Beatles: Eight Days a Week – The Touring Years.
Howard also produced and directed the film adaptation of Peter Morgan’s critically acclaimed play Frost / Nixon. The film, which was released in December 2009, was nominated for five Academy Awards including Best Picture, and was also nominated for The Darryl F. Zanuck Producer of the Year Award in Theatrical Motion Pictures by the PGA.
Howard’s portfolio includes some of the most popular films of the past 20 years. In 1991, Howard created the acclaimed drama Backdraft, starring Robert De Niro, Kurt Russell and William Baldwin. He followed it with the historical epic Far and Away, starring Tom Cruise and Nicole Kidman. Howard directed Mel Gibson, Rene Russo, Gary Sinise and Delroy Lindo in the 1996 suspense thriller Ransom. Howard worked with Tom Hanks, Kevin Bacon, Ed Harris, Bill Paxton, Gary Sinise and Kathleen Quinlan on Apollo 13, which was re-released recently in the IMAX format.
Howard’s other films include RUSH, In The Heart of the Sea, based on the true story that inspired Moby Dick; Made In America, a music documentary he directed staring Jay Z for Showtime; his adaptation of Dan Brown’s best-selling novels Inferno, Angels & Demons, and The Da Vinci Code staring Oscar winner Tom Hanks; the blockbuster holiday favorite Dr. Seuss’ How the Grinch Stole Christmas starring Jim Carrey; Parenthood starring Steve Martin; the fantasy epic Willow; Night Shift starring Henry Winkler, Michael Keaton and Shelley Long; and the suspenseful western, The Missing, staring Oscar winners Cate Blachett and Tommy Lee Jones.
Howard has also served as an executive producer on a number of award-winning films and television shows, such as the HBO miniseries From the Earth to the Moon, Fox’s Emmy Award winner for Best Comedy, Arrested Development, a series which he also narrated, Netflix’s release of new episodes of Arrested Development, NBC’s Parenthood, and NatGeo’s Breakthrough, MARS, and Genius.
Howard made his directorial debut in 1978 with the comedy Grand Theft Auto. He began his career in film as an actor. He first appeared in The Journey and The Music Man, then as Opie on the long-running television series The Andy Griffith Show. Howard later starred in the popular series Happy Days and drew favorable reviews for his performances in American Graffiti and The Shootist.
Howard and long-time producing partner Brian Grazer first collaborated on the hit comedies Night Shift and Splash. The pair co-founded Imagine Entertainment in 1986 to create independently produced feature films.
- Brian GrazerProducer
Academy Award® and Emmy® award-winning producer and New York Times bestselling author BRIAN GRAZER, has been making movies and television programs for more than 30 years. As both a writer and producer, he has been personally nominated for four Academy Awards®, and in 2002 he won the Best Picture Oscar® for A Beautiful Mind. He has produced many Emmy® and Golden Globe®-winning television shows including the drama series 24, which ran for 9 seasons and the comedy series Arrested Development. He latest television production, Empire, is a critic and fan favorite.
Over the years, Grazer’s films and TV shows have been nominated for a total of 43 Oscars® and 162 Emmys. At the same time, his movies have generated more than $13 billion in worldwide theatrical, music, merchandising and video grosses. Reflecting this combination of commercial and artistic achievement, the Producers Guild of America honored Grazer with the David O. Selznick Lifetime Achievement Award in 2001. His accomplishments have also been recognized by the Hollywood Chamber of Commerce, which in 1998 added Grazer to the short list of producers with a star on the Hollywood Walk of Fame. On March 6th, 2003. ShoWest celebrated Grazer’s success by honoring him with its Lifetime Achievement Award. In May 2007, Grazer was chosen by Time Magazine as one of the “100 Most Influential People in the World.” In January 2009, Grazer and his creative partner, Ron Howard, were honored by the Producers Guild of America with the Milestone Award. In November 2009, New York University’s Tisch School of the Arts honored them with the Big Apple Award, and in May 2010, they were honored by the Simon Wiesenthal Center with its Humanitarian Award. In February 2011, Grazer was the Motion Picture Sound Editors 2011 Filmmaker Award recipient. In 2012, Grazer was awarded the Innovation and Vision award by the Alfred Mann Foundation for his charitable humanitarian efforts. In 2013, Grazer was awarded the Abe Burrows Entertainment Award by the Alzheimer’s Association and was awarded the Lifetime Achievement Award by PromaxBDA.
In addition to A Beautiful Mind, Grazer’s films include Apollo 13, for which Grazer won the Producers Guild’s Daryl F. Zanuck Motion Picture Producer of the Year Award as well as an Oscar® nomination for Best Picture of 1995; and Splash, which he co-wrote as well as produced and for which he received an Oscar® nomination for Best Original Screenplay of 1984.
Grazer first book “A Curious Mind: The Secret to a Bigger Life”, released in April 2105, spent 4 weeks on the New York Times Bestseller list. For decades, Grazer scheduled “curiosity conversations” with notable experts from scientists to spies, and adventurers to business leaders. The book offers a peek into some of these conversations and inspires readers to unleash their own curiosity.
Grazer’s recent films include the critically acclaimed documentary The Beatles: Eight Days a Week – The Touring Years.
Grazer is currently in post production on American Made, staring Tom Cruise and is awaiting the release of Lowriders. He is in production on The Dark Tower based on Stephen Kings bestselling series; the third season of Empire and the upcoming series Shots Fired, both for Fox Television; the 2nd season of Breakthrough, the 2nd season of MARS and the new series Genius, all for NatGeo
Grazer’s additional television productions include FOX’s 24: Legacy, NBC’s Parenthood based on his 1989 film, and NBC’s Peabody Award winning series Friday Night Lights. Other television credits include Fox’s hit Golden Globe and Emmy award winning Best Drama Series 24, Fox’s Emmy award winning Best Comedy Arrested Development, Fox’s Lie To Me, staring Tim Roth, CBS’s Shark, NBC’s Miss Match, WB’s Felicity, ABC’s SportsNight, as well as HBO’s From the Earth to the Moon, for which he won the Emmy® for Outstanding Mini-Series. In 2012, Grazer produced the 84th Academy Awards hosted by Billy Crystal.
Grazer also produced Peter Morgan’s critically acclaimed play Frost / Nixon directed by Ron Howard. The film, was nominated for five Academy Awards including Best Picture, and was also nominated for The Darryl F. Zanuck Producer of the Year Award in Theatrical Motion Pictures by the PGA.
Other films include the critically acclaimed films GET ON UP, a docudrama about “Godfather of Soul” James Brown; the Formula One drama RUSH, staring Chris Hemsworth and Daniel Brüel, directed by Ron Howard; Made In America, a music documentary staring Jay Z for Showtime; J. Edgar, directed by Clint Eastwood and staring Leonardo DiCaprio; Tower Heist, staring Ben Stiller and Eddie Murphy; the drama Robin Hood, directed by Ridley Scott and staring Russell Crowe and Cate Blanchett; the adaptation of Dan Brown’s best selling novel Angels & Demons, staring Tom Hanks, and directed by Oscar®-winner Ron Howard which opened in May 2009; the drama Changeling, directed by Clint Eastwood and starring Angelina Jolie; the Ridley Scott directed drama American Gangster, staring Russell Crowe and Denzel Washington; the big screen adaptation of the international bestseller The Da Vinci Code; the tense drama The Inside Man, directed by Spike Lee and starring Denzel Washington, Clive Owen and Jodie Foster; Flightplan; Cinderella Man; the Sundance acclaimed documentary INSIDE Deep Throat; Friday Night Lights; 8 Mile; Blue Crush; Intolerable Cruelty; Dr. Seuss’ How the Grinch Stole Christmas; The Nutty Professor; Liar, Liar; Ransom; My Girl; Backdraft; Kindergarten Cop; Parenthood; Clean and Sober; and Spies Like Us.
Grazer began his career as a producer developing television projects. It was while he was executive-producing TV pilots for Paramount Pictures in the early 1980s that Grazer first met his longtime friend and business partner Ron Howard. Their collaboration began in 1985 with the hit comedies Night Shift and Splash, and in 1986 the two founded Imagine Entertainment.
- Jason BlumProducer
Jason Blum is an Academy Award-nominated and two-time Emmy and Peabody Award-winning producer. His multi-media company, Blumhouse Productions, pioneered a new model of studio filmmaking: producing high-quality micro-budget films. Blumhouse, which is in the midst of a ten year first look deal with Universal Pictures, has produced films like the highly profitable The Purge, Insidious, Ouija and Paranormal Activity franchises which have grossed more than $2 billion at the worldwide box office. Blum recently produced Jordan Peele’s Get Out which has grossed over $130 million domestically and earned a rare 100% on Rotten Tomatoes and M. Night Shyamalan’s Split which has grossed over $250 million worldwide. The company’s model began with the original Paranormal Activity, which was made for $15,000 and grossed close to $200 million worldwide, making it the most profitable film in Hollywood.
Blum, who was nominated for an Academy Award for producing Whiplash, was named to Vanity Fair’s 2015 and 2016 New Establishment lists and received the Producer of the Year Award at CinemaCon in 2016.
In television, Blum won Emmys for producing HBO’s The Normal Heart and The Jinx and two Peabodys- for The Jinx and the documentary How To Dance in Ohio. Blumhouse is currently producing Sharp Objects for HBO starring Amy Adams based on Gillian Flynn’s bestselling novel and is serving as the studio for a limited series adaptation of Gabriel Sherman’s acclaimed reporting on Roger Ailes, shepherded by Academy Award winner Tom McCarthy.
Blumhouse has recently expanded its multi-platform offerings which include BH Tilt, a releasing label that takes advantage of new marketing strategies, Blumhouse Books, a publishing imprint with Doubleday, the digital genre network CryptTV, Blumhouse.com, a consumer facing site for all things scary and Blumhouse Live which produces live scary events for companies like AB InBev.
- Josh GoldstineUniversal Pictures
Josh Goldstine is President of Worldwide Marketing for Universal Pictures. He oversees and orchestrates all aspects of Universal’s feature film marketing including creative advertising, media, publicity, promotions, digital marketing, and administration.
As President, Goldstine spearheaded marketing campaigns that helped propel the studio to a historic year in 2015, in which the studio broke numerous records. Indeed, 2015 marked the then highest-grossing domestic, international and worldwide box office of any single year in any film studio’s history. 2015 also became the first time any studio had three films cross $1 billion at the worldwide box office with Furious 7, Jurassic World and Illumination’s Minions and six films open number one at the domestic box office.
During his tenure, Goldstine has overseen marketing campaigns for many Universal hits including, most recently, Get Out, Illumination’s Sing and The Secret Life of Pets, Jason Bourne, Straight Outta Compton, Jurassic World, Pitch Perfect 2, Furious 7 and Fifty Shades of Grey. Since his arrival to the studio in 2011, his team has had 31 films reach No. 1 at the domestic box office including: Snow White and the Huntsman, Ted, The Bourne Legacy, Mama, Oblivion, Fast & Furious 6, The Purge, Ride Along, Neighbors, Dumb and Dumber To and the Academy Award®-winning Les Misérables.
Prior to joining Universal as President of Domestic Marketing, Goldstine spent two decades with Sony Pictures, where he held a variety of marketing positions including President of Creative Advertising. During his years at Sony, Goldstine personally oversaw a number of creative campaigns for films including the Academy Award®-winning The Social Network, the original Spider-Man franchise, Casino Royale, Da Vinci Code, Jerry Maguire, Groundhog Day, and eight movies with Will Smith including Men In Black.
Goldstine has received dozens of advertising honors including numerous Key Art awards and gold medals from the New York and London Advertising Festivals.
He graduated magna cum laude in Philosophy from Harvard University. Goldstine lives in Los Angeles with his wife and their two children.
- Michael MosesUniversal Pictures
Michael Moses is Co-President of Worldwide Marketing for Universal Pictures, working alongside Josh Goldstine, President of Worldwide Marketing. Moses is responsible for all areas of the global marketing department and directly oversees digital marketing, publicity and promotions.
In 2015, he worked on some of the biggest hits ever to be released by Universal, which contributed to the studio’s record-breaking year with the then highest-grossing domestic, international and worldwide box office of any single year in any studio’s history. The studio’s credits that year included the latest franchise entries of Jurassic World, with the second biggest worldwide opening weekend in history, Furious 7, the sixth highest-grossing film of all time, and Illumination’s Minions, the second highest-grossing animated film ever. All three films crossed a billion dollars at the worldwide box office, the first time any studio reached these milestones in one year. As a result of the variety of successes and innovative marketing strategies, Fast Company included Universal Pictures among their Most Innovative Companies in 2015.
Since becoming Co-President in 2010, Moses has worked on the launch of several Universal franchises including Fifty Shades of Grey, Pitch Perfect, Despicable Me, Ride Along, Neighbors, The Purge, and Snow White and the Huntsman. He also worked on a diverse slate of commercial and popular hits such as the Academy Award®-winning Les Miserables, The Bourne Ultimatum, Trainwreck, and Straight Outta Compton, just to name a few.
Previously, Moses served as Executive Vice President of Publicity for eight years beginning in 2002, overseeing domestic publicity campaigns for the Universal slate. During this period, Universal had five films cross $100 million at the domestic box office in summer 2003, a feat unprecedented in studio history at the time. Prior to this role, Moses was vice President of Publicity when he joined Universal in 2000.
Before joining Universal, he worked as Director of Publicity at Disney, a staff writer at Warner Bros. and began his career in as a Communications Coordinator for the Disney Development Company.
Moses earned his Bachelor’s Degree in Creative Writing from Pepperdine University, where he graduated summa cum laude and served as valedictorian of his graduating class. He was born and raised in Oklahoma City, Oklahoma and currently resides in Los Angeles.
- Eric FranchiUndertone
Eric Franchi is co-founder of Undertone and serves as senior vice president of business development, leading the company’s relationships with its most important partners.
A respected industry leader, Eric has been featured in publications including Ad Age, Adweek and The Wall Street Journal, and on stages worldwide including IAB MIXX, Advertising Week and Cannes. He has held a place on the board of the Interactive Advertising Bureau (IAB) for several years, helping guide the digital advertising industry through a period of rapid growth and change.
As co-founder of Undertone, Eric helped the company grow from a boot-strapped startup in 2001 to a highly-profitable ad network. The company pivoted to become the leader in high-impact digital advertising solutions for brands, agencies, and publishers, and was successfully acquired by Perion (NASDAQ: PERI) in 2015.
Eric began his career in digital in the industry’s early days as a sales executive for About.com. He is a graduate of Pennsylvania State University. He serves as an angel investor for multiple technology companies. In 2015, he started his highly influential newsletter The IO, which hosts a weekly roundup of the most
important news in advertising technology of digital media.
- Brett JossCycle
Brett Joss is Vice President of Partnerships at Cycle, a full-service media company creating and distributing the most culturally relevant, shareable, and engaging content on the internet. Brett’s role is to integrate brands into Cycle content and help them to realize the value of people as media channels. Before joining Cycle, Brett held senior sales positions at Foursquare and Simulmedia. He has worked with dozens of Fortune 100 brands across the entertainment, CPG, retail, financial services, travel, and consumer electronics categories. A native of Los Angeles, Brett now resides in Brooklyn with his wife, Angie, and his very large dog, Huckleberry (@huckleberry_doodle on Instagram).
- Eric RubensCycle
- Darren SchillaceABC
Darren Schillace was named senior vice president, Marketing Strategy, ABC Entertainment, in June 2012. In this position, Schillace oversees the teams responsible for off-air and on-air marketing strategy, digital and social strategy, and paid media plans for ABC’s primetime, daytime and late-night programming. He reports to Marla Provencio, executive vice president, Marketing, and chief marketing officer, ABC Entertainment.
Previously, Schillace was vice president, Consumer Marketing at OWN: Oprah Winfrey Network, where he developed the strategy and managed the paid media and creative development for the successful launch of the network on January 1, 2011. Schillace also oversaw the off-air, on-air and creative strategy for the network and worked on launch plans for shows featuring The Judds, Shania Twain and Oprah Winfrey.
Prior to OWN, Schillace worked at ABC from 2003 through 2010. As vice president, Marketing, he oversaw marketing strategy and research, digital strategy, paid media and marketing partnerships for ABC’s primetime and late-night programming. During that time, he worked on the successful launches of “Desperate Housewives,” “Grey’s Anatomy,” “Dancing with the Stars,” “Lost” and “Modern Family,” where he created unique, out of the box marketing strategies. Additionally, he and his team developed many of the functions that complement ABC Marketing’s initiatives, including the CRM and social media programs.
Schillace first joined The Walt Disney Company in 2001 for Walt Disney Park & Resorts’ Yellow Shoes Creative team in Orlando. He began his career at several advertising agencies, namely TBWA Chiat/Day, where he was a part of the team who created the well-regarded black and yellow campaign for ABC.
Mr. Schillace received a Bachelor of Arts degree in Advertising from Penn State University. He currently resides in Los Angeles.
- Stacey SherActivision Blizzard Studios
Ms. Sher is Co-President of Activision Blizzard Studios, which is devoted to creating television and films based on the company’s library of iconic and globally-recognized intellectual properties, including Activision Publishing’s Call of Duty® and Skylanders®. She is a two-time Academy Award nominee who has produced more than two dozen major motion pictures, including Quentin Tarantino’s, THE HATEFUL EIGHT, DJANGO UNCHAINED, MATILDA, ERIN BROCKOVICH, GARDEN STATE, REALITY BITES AND OUT OF SIGHT. Television credits include INTO THE BADLANDS (Exec. Producer), RENO 911 (Exec. Producer), as well as MTV’s SWEET/VICIOUS. Ms. Sher is a graduate of the University of Southern California’s Peter Stark Producing Program.
- Lisa ShermanAd Council
Lisa Sherman is President and CEO of the Ad Council, the national non-profit behind public service campaigns like Smokey Bear, “Friends Don’t Let Friends Drive Drunk” and the viral phenomenon ‘Love Has No Labels.’ In this position, she convenes leading advertising, media and marketing organizations to develop cross-platform public service campaigns that drive measurable impact and inspire social change.
Lisa also serves as an Information and Entertainment Steward for the World Economic Forum, is the Vice Chair of the Board of God’s Love We Deliver and is on the Advisory Board of TMI, the consulting arm of DoSomething.org. She is an inductee into the YWCA’s Academy of Women Leaders and a Metzger-Conway fellow at her alma mater, Dickinson College. Lisa was also featured in a Harvard Business School case profile on authentic leadership and was a contributer to the book, “Uplifting Leaders (Who happen to be Women).”
Lisa has been recognized with a number of industry and community service awards, most recently including Ad Age’s “Women to Watch 2015,” Big Brothers Big Sisters of NYC’s 2016 Public Service Award and named to the 2016 Responsible 100 List by City & State, an honor given to New York’s most outstanding corporate citizens in recognition of personal and professional philanthropic contributions.
Lisa has been successfully leading businesses and championing social causes throughout her career. Previously with Viacom, Lisa launched and led LogoTV, the leading entertainment networked aimed at the LBGT community. She has served as EVP at ad agency Hill Holliday and has held a number of executive and senior level marketing, advertising and operating positions at Verizon Communications.
- Raghu KodigeAlphonso Inc
- Lee BrownBuzzFeed
Lee Brown is CRO of BuzzFeed where he leads all US advertising revenue, client services, and advertising operations. Lee came to BuzzFeed from Tumblr and Groupon where he built their national sales organization from scratch and secured a number of key accounts. Before that, Lee spent 10 years at Yahoo, beginning as a Senior Account Executive and advancing to Vice President of East Coast Sales. His regional sales team generated close to half of Yahoo’s North America media revenue from customers in every industry vertical and across search, video, mobile and social advertising.He currently serves on the board of the Ad Council and is an occasional guest lecturer at the McDonough School of Business at Georgetown University. Lee is a native of Kentucky and resides in Bedford, NY with his wife and three children.
- Megan CrawfordCAA
Megan Crawford is a Motion Picture Marketing Executive at leading entertainment and sports agency Creative Artists Agency (CAA). Based in the Los Angeles office, Crawford provides clients with insight and guidance in all areas of marketing, including domestic and international release strategies, awards campaigns, media plans, and evolving opportunities in theatrical and emerging delivery formats. She also provides clients an overall understanding of key marketing variables based on in-depth analysis of the competitive box office landscape and all motion picture research data.
Crawford joined CAA in 2003 as a veteran of marketing research and online marketing. Previously, she was Vice President of Marketing Strategy at Metro-Goldwyn-Mayer (MGM), where she headed the theatrical research group and created the online marketing strategy for projects including the James Bond franchise. Additionally, she assisted with the advent of the first online promotional campaign for motion pictures on the film STARGATE. Crawford has won several awards for online-based creative executions and strategy.
She received her B.A. in political science from Whittier College.
- Amit DesaiDC Entertainment
Amit Desai serves as Executive Vice President, Business & Marketing Strategy, Direct to Consumer and Global Franchise Management for DC Entertainment at Warner Bros.
In this role, Desai is responsible for DC Entertainment’s business operations. This includes overseeing business planning, business affairs and finance to identify strategic and financial opportunities as well as developing marketing strategies to drive awareness and interest in DC’s publishing content. He is also responsible for expanding DC’s direct to consumer platforms to build and sustain direct relationships with fans as well as leading studio-wide franchise management efforts to optimize the long term value of DC’s brands and franchises globally. In addition, he oversees DC’s award-winning, high-end collectibles business.
DC Entertainment is charged with leading efforts to fully realize the power and value of a rich portfolio of stories and characters, including such cultural icons as Batman, Superman and Wonder Woman, across all media and platforms, while strategically integrating the DC, Vertigo and MAD brands deeply across Warner Bros. and all of its content and distribution businesses.
From 2010 to 2016, Desai served as Senior Vice President, Marketing & Global Franchise Management for DC Entertainment. In this position, he spearheaded DC’s new brand identity, established DC’s direct to consumer platforms, launched in collaboration with key partners DC’s new girls-targeted franchise — DC Super Heroes Girls, directed marketing campaigns for DC’s publishing initiatives including DC Universe: Rebirth, spearheaded studio-wide anniversary celebrations for iconic characters such as Superman and Batman and lead We Can Be Heroes, an unprecedented giving campaign leveraging the Justice League to fight the hunger crisis in the Horn of Africa.
Desai joined Warner Bros. in 2004 and held various leadership positions within the home entertainment group including Vice President, Family & Animation. During his tenure, he drove significant business growth and achieved a historic #1 studio ranking. Among his accomplishments, Desai is credited with the launch of new initiatives such as DC Universe (the most successful super hero animated original movie franchise of all time) as well as the acquisition of new distribution partners including Microsoft (Halo), Lucasfilm (Star Wars: The Clone Wars), Viz Media (Pokemon, Naruto), Mattel (Hot Wheels, American Girl), United Media (Peanuts) and Sesame Workshop (Sesame Street).
Desai came to Warner Bros. from The Walt Disney Company where he was responsible for brand management and marketing/synergy for feature films. Prior to Disney, Desai held positions at Nestle and American Express.
Desai earned a B.A. from UC Berkeley, and a M.B.A. from Columbia Business School. He resides in Pasadena, California with his wife and two children.
- Joseph MatsushimaDenizen Company
Joseph Matsushima is a co-founder and co-creative director at Denizen Company, an LA based creative agency that helps brands win audiences through multi-platform content executions. Joe has won numerous Webby and Clio awards while working with brands like Disney, Qualcomm, Netflix, Pepsi, and Target. In addition to brand work, Joe co-created the world famous “Tiny Hamster” series and published a book based on the character with Simon & Schuster.
- Ken HalvachsDigitasLBi Studios
Ken Halvachs is head of influencer marketing for Digitas Studios. In that role, he oversees influencer marketing and content co-creation for clients including Taco Bell and Starz. Ken is based in the LA office of Digitas Studios, the content and brand storytelling arm of DigitasLBi. Ken joined Digitas in 2013.
- Donald RobertsonEstée Lauder
Donald Robertson (best known on instagram as @drawbertson) is a Toronto-born/LA & New York- based artist whose prolific career spans decades and industries. Robertson has dedicated his whole career to the creative industry, most recently rejoining Estée Lauder on special projects where he works today. To his credits, Donald worked with the founders of MAC Cosmetics, where he helped launch VivaGlam to raise millions globally for the fight against AIDS. Then trading in beauty for fashion, Robertson launched American Marie Claire before redesigning American Glamour with Conde Nast and Hearst.
In the past three years, he has focused free time on his solo art career after Instagram launched him into the global spotlight where the press has named him the “Andy Warhol of Instagram.” His recent interview by Lee Woodruff aired on CBS This Morning, adding to countless features in global publications including CR Fashionbook, Vanity Fair, Vogue Korea, Japan & Brazil, Harper’s Bazaar, the NY Post, People Style Watch and InStyle Magazine.
Among his many projects, highlights include art shows at Colette in Paris, collaborations with prolific fashion designers including Giles Deacon, Jenna Lyons of J Crew, and shoe designer Brian Atwood, a solo gallery show at Eric Firestone Gallery in East Hampton, and the birth of his two twin boys, Charlie and Henry,.
Most recently, Donald took over the windows of Bergdorf Goodman, launched multiple collaborations with STORY NYC, and celebrated the release his first Children’s book, Mitford and the Fashion Zoo, with Viking. In December 2015, he won the Creative Influencer of the Year at WWD’s Beauty Inc. Awards, who noted, “Robertson, whose official title is creative director at large, The Estée Lauder Companies, is also an illustrator nonpareil who has exploded on Instagram. Robertson has ushered in an era of creativity and imagination where stasis used to rule.” -Beauty Inc.
- Jim UnderwoodFacebook
Jim Underwood serves as Head of Entertainment, Global Vertical Strategy for Facebook. In this role he helps the Company tailor solutions to the unique needs of our Entertainment clients and makes Facebook a more enjoyable place for audiences to connect with the entertainment they love. Jim is involved in setting the global vision, defining product priorities, crafting positioning, & developing go-to-market strategies for the entertainment vertical.
Prior to Facebook, Jim spent ten years with Sony Pictures. In his most recent role there as EVP Worldwide Digital & Commercial Strategy, Jim ran Sony Pictures Home Entertainment’s digital transactional business. He has also served in a range of strategy, business development, and corporate development functions in support of film, television, digital, and music services. In these roles he’s had the opportunity to navigate a rapidly changing and fragmenting entertainment landscape and help companies succeed by embracing new digital marketing and revenue models.
Jim’s early career also includes experience in software with Parametric Technology Corporation, strategy consulting with The Parthenon Group, and investment banking with Morgan Stanley. He is a graduate of Harvard Business School and the University of Illinois.
- Paul YanoverFandango
Paul Yanover is the President of Fandango, the nation’s leading digital destination for all things movies, serving more than 60 million online and mobile visitors per month, according to comScore, with best-in-class movie information, ticketing to 28,000 screens, movie trailers and original video content for movie discovery, and home entertainment. Its portfolio includes popular movie properties Rotten Tomatoes, Flixster, Fandango Movieclips, the No. 1 movie trailers and content channel on YouTube, and Fandango’s new premium on-demand video service, FandangoNOW. Also part of the Fandango family is Brazil’s leading online ticketer, Ingresso.com and leading Latin American ticketer Cinepapaya.
Yanover leads Fandango’s overall business, whose goal is to super-serve consumers with all of their movie needs across the entire movie lifecycle. He oversees the building of online and mobile ticketing innovations, digital video content, and marketing solutions for exhibitors, studios and advertisers across Fandango’s digital portfolio. Yanover continues to demonstrate industry leadership, growing Fandango’s ecommerce business across ticketing and home entertainment, while expanding its original and exclusive digital video offerings across mobile, social, TV and the Web.
Before being named to his post at Fandango, Yanover served as executive vice president and managing director of Disney Online, where he oversaw all Disney-branded initiatives on the Internet and mobile web, from Disney.com to Disney’s suite of premium digital products including online games, virtual worlds, network of family targeted sites, and streaming service Disney Movies Online. Yanover began his career with Disney at Walt Disney Feature Animation, ultimately becoming vice president of technology and digital production for the division, and also served as senior vice-president of Disney Parks & Resorts Online, overseeing the ecommerce business across Disney’s resorts and theme parks.
Mr. Yanover holds a Master of Science Degree in Computer Science from the University of Southern California and a double honors Bachelor of Science in Computer Science and Economics from the University of Western Ontario.
- Mark YoungFandango
Mark Young leads Global Strategy and Business Development for Fandango, the leading digital destination for all things movies and a business unit of NBCUniversal. Mark is focused on providing insights into consumer and technology trends and capitalizing on them to grow all lines of Fandango’s business, domestically and internationally, including FandangoNOW, the company’s new on-demand video service, FandangoNOW, Rotten Tomatoes and Movieclips.
Mark also oversees distribution and co-marketing of mobile services, commerce and video with third-party partners such as mobile network providers, handset manufacturers, connected devices, social media and digital video platforms, app stores and retailers.
Mark joined NBCUniversal from Comcast Interactive Media (CIM) where he led mobile strategy and business development across a portfolio of digital properties, as well as co-led the strategy and go-to-market launch of Xfinity’s initial video service on iOS (iPad & iPhone) and Android devices.
Prior to Comcast, Young was at The Walt Disney Company for seven years, of which the last three years he served as the vice president of strategy and business development for The Walt Disney Internet and Mobile Group. Prior to Disney, he was the vice president of business development and partner management for mobile data services pioneer Moviso/Infospace, and an executive at IBM’s Innovation Center where he advised studios and media companies on digital asset distribution and management.
He is a member of the Center of Technology Management at USC.
- Gayle FuguittFoursquare
- Audrey SteeleFox Networks Group
Audrey Steele is Executive Vice President, Sales Research Insights and Strategy for Fox Networks Group. In this position, Ms. Steele is responsible for marketing the multiplatform Sales and Programming strategies and unique audience attributes of Fox broadcasting and cable entertainment to the advertising community, through analysis and development of audience, primary and ad effectiveness research and sales positioning. She is also charged with developing tools that leverage the value of Fox audiences and of engagement and attention in Fox content. Ms. Steele was a primary contributor to the development of Fox’s Audience Insights Manager suite of targeting tools.
Prior to joining Fox, Ms. Steele was Senior Vice President of Strategic Media Resources at Zenith Media, where she was named an Ad Age Media Maven. She also worked as a Research Vice President at Saatchi & Saatchi Advertising and as a Marketing Manager for Audits of Great Britain.
A Queens, New York, native, Ms. Steele has a bachelor’s degree in political science from Fordham University.
- Alan BeardFullscreen
Alan Beard is chief marketing officer of Fullscreen Media. In his role as CMO, Beard oversees marketing strategy and operations across the business serving creators, brands and consumers.
He is co-founder of social media creative studio, McBeard, which was acquired by Fullscreen Media in 2015. Since 2008, McBeard has created sharable social content campaigns for leading media and consumer brands across Twitter, Facebook, Instagram and other community platforms. McBeard’s clients include Warner Bros., 20th Century Fox, Sony Pictures, Disney, Coke, Mattel, AT&T and many more.
Prior to launching McBeard, he spent five years at Jupiter Research (now owned by Forrester). He then founded a series of startups focused on marketing strategy, sales and online creative. Beard also co-authored the best-selling humor book “Historical Tweets.”
Originally from Fort Collins, CO, Beard received both his Bachelor of Arts and Master of Public Policy from Pepperdine University.
- Mike YappThe ZOO Americas at Google
As Founder and Chief Creative Officer of The ZOO Americas at Google, Mike is responsible for guiding and inspiring a team of creatives, technologist, and strategists connecting brands and agencies with users through innovative digital creative ideas.
Mike was present in the formative years of the internet as Creative Director and Partner of the San Francisco interactive advertising agency, Freestyle Interactive. Mike built and lead the Freestyle creative team that won awards and industry-wide acclaim for interactive campaigns for clients such as HP, Microsoft, Sega, and X-Box.
In 2003 Mike and partners sold Freestyle to Aegis and he was instrumental in building Carat’s interactive creative capabilities; developing marketing and creative ideas for adidas, Reebok, Seagate, Kodak, RadioShack, Dish Network, Wachovia, Revlon, and Virgin America. As the Executive Creative Director at Carat he was responsible for developing and overseeing Carat’s creative, tech and project management groups.
Before arriving at Google, Mike lead the merger of three creative shops in the US under one brand, Isobar North America, developing cross platform creative campaigns for EA, Motorola, Alberto Culver, Boost and Kohler.
Mike’s true art? His love affair with surfing started as an 11 year old and he’s been at it ever since.
- Simon WaltersHasbro
Simon Waters joined Hasbro in their LA offices in May 2010 as Senior Vice President of Global Licensing
& Publishing and currently serves as General Manager and Senior Vice President of Entertainment and
Consumer Products. Simon leads a first class Consumer Products team committed to a strategy of reinventing
Hasbro Franchises as lifestyle brands, as well as helping drive the expansion of Hasbro’s worldwide
Studio entertainment initiatives across all platforms.
Through partnerships with innovative companies, his Consumer Products team has built industryleading
programs, retail partnerships & location-based experiences for a diverse range of categories.
The team has also driven brand relevance and pop-culture affinity through on-trend collaborations with
artists, writers, musicians and designers, elevating the cache and value of Hasbro’s consumer products.
Simon has a proven track record of strategic leadership and creativity, most recently leading Hasbro’s
Consumer Products division to all-time highs.
Prior to joining Hasbro, Simon served as vice president of global franchise development and strategic
marketing at The Walt Disney Company, leading two of Disney’s largest consumer products franchises,
Mickey Mouse & Winnie The Pooh, and also established and led a new business unit, Disney Infant,
which catered to the product needs of new Moms. Simon also held executive positions in the UK music
industry at Universal Music Group and Bertelsmann Music Group earlier in his career, as well as roles in
retail operations and buying with HMV Music Retail.
As a native of the UK, Simon arrived in LA with his family in 2004 and has been based on the west coast
since. Simon is an avid runner, triathlete, Board Member of the Boys & Girls Club of Pasadena as well as
a writer and musician whose work has been featured in commercials. Simon has also performed on
stage as a member of the Los Angeles Theatre Sports Improvisation group.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s
Best Play Experiences. From toys and games to television, movies, digital gaming and consumer
products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE
GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label,
Allspark Pictures, are building its brands globally through great storytelling and content on all screens.
Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make
the world a better place for children and their families. Learn more at http://www.hasbro.com, and follow us
on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
- Alicia JonesHonda
- Rick WatrallHorizon Media
In his role as Chief Analytics Officer, Rick Watrall leads the agency’s advanced marketing analytics team to turn data into actionable information and insights that can both inform and support the agency’s recommendations to clients. He is tasked with leading the agency’s data scientists in designing and recommending the appropriate analytical approach across various client and internal needs. Watrall is additionally charged with building out a new analytics team that works to analyze and interpret data to seek causal relationships and provide value to Horizon and its vast client portfolio as it continues to expand.
Rick focuses on enhancing analytics solutions, inventing new avenues for data creation, transforming the agency’s proprietary data platforms and mining new sources and streams of data. He leads Horizon’s team of analysts, data scientists and statisticians to inform and support the agency’s strategy, channel planning and activation solutions.
Most recently, he was Partner at Hudson River Group where he was responsible for marketing analysis and software applications for strategic and tactical marketing planning as well as ROI optimization. Prior to Hudson River Group, Watrall was a Partner at MarketingNPV where he helped Global 100 companies measure and improve the payback on marketing investments and campaigns through marketing dashboards, budgeting and resource allocation tools.
Rick lives in New Jersey with his wife and their three daughters. A high-level competitive fencer, he also likes to spend his limited free time pursuing his passion for the outdoors including fly-fishing, cycling and skeet shooting.
- Jenny WallHulu
- Peter NaylorHulu
Peter Naylor is the SVP of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions. Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties.
Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as VP of Sales for Terra Lycos. He started his internet sales career at Wired Digital.
In the advertising community, Naylor served as the Chairman of the Board of the Internet Advertising Bureau (IAB) in 2012 and sat on the board for over ten years. In 2014, Naylor was named the founding chairman for the IAB’s Video Center of Excellence. Naylor also served as Treasurer for the Online Publishers’ Association from 2010 to 2013 and sat on the board for over ten years. Naylor also the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement award. Naylor was most recently recognized by Adweek as one of the 50 Most Indispensable Executives in Marketing in 2016.
- Sean Muller iSpot
Sean Muller is a veteran entrepreneur and expert in digital and online media, having founded or served as a key executive in half a dozen ventures throughout his career. Sean is the CEO of iSpot.tv, a real-time TV advertising measurement company he founded in 2012. iSpot.tv empowers marketers with real-time media measurement and performance insights to maximize their TV advertising efforts on a single, easy-to-use platform.
Previously, Sean served as COO of MediaNet Digital, where he led the transformation and turnaround of the pioneering digital music platform. Prior roles included CTO of Demand Media where he oversaw the platform that enabled the company to reach a $2B valuation, and CTO and VP of Product Development at eNom, which was sold to Demand Media. Sean was also the CEO and founder of several other startups, including The Wedding Tracker (acquired by The Knot) and EduClick, Inc. He is a graduate of the University of Washington, with an MBA from the Michael G. Foster School of Business and resides in Bellevue with his wife and two boys.
- Marty BrochsteinLIMA
Marty Brochstein is responsible for LIMA’s information resources, as well as many of its educational efforts, such as the year-round webinar program and the extensive Licensing University seminar program that takes place each year in conjunction with the Brand Licensing Expo in Las Vegas. He also oversees LIMA’s publishing operations, including Inside Licensing newsletter and the LIMA NewsLinks headline service, and also coordinates LIMA’s industry research. He speaks regularly at conferences and seminars around the world on a wide range of licensing- and retail-related issues, writes regularly on licensing topics, and is widely quoted on issues related to licensing, marketing and branding.
He joined LIMA in 2008 after 12 years as Executive Editor of The Licensing Letter, a New York-based newsletter that covers the global licensing business. He also was Editorial Director of the parent publishing company, EPM Communications. In addition to writing and editing the twice-monthly newsletter, he also compiled the publication’s industry numbers and edited EPM’s other licensing-related publications, including International Licensing: A Status Report, and The Licensing Letter’s Sports Licensing Report.
Brochstein was a business journalist for more than 30 years, primarily covering the consumer products and retail industries. Before joining The Licensing Letter, he spent five years as Senior Editor of Television Digest and founding editor of Consumer Multimedia Report. He also has been editor of several publications in the consumer electronics and retail fields. He is a graduate of Boston University.
Founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) is the primary trade organization for the worldwide licensing industry. LIMA’s mission is to bring together all segments of the industry for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, offices in New York, London, Munich, Melbourne, Tokyo, Mexico City and Hong Kong, and representatives in Dubai, India, Italy, Korea, Spain and Turkey, members enjoy access to a wide variety of activities, resources and benefits. For more information on LIMA sponsored trade shows, educational programming, networking opportunities and more, please visit http://www.licensing.org. To learn more about LIMANET, the most complete network of Property Information and Licensing Professionals online, please visit http://www.limanet.com.
- Melissa WatersLyft
Melissa Waters is Lyft’s Vice President of Marketing, bringing in a focus on brand and marketing strategy to fuel continued growth of the business. She leads the Brand, Product Marketing, Communications, Creative, and G&A efforts as Lyft works towards the improvement of people’s lives with the world’s best transportation.
With over 15 years of experience building some of today’s top brands, Melissa previously served as Pandora’s Vice President of Brand and Product Marketing. Prior to that, she held a variety of brand, performance, and marketing positions at Flip Video, Diamond Foods, and The Home Depot. Melissa earned an MBA from Babson College and a bachelor’s degree in journalism from the University of Houston.
- Steve SofferMedia Funding Partners
Steve Soffer is a Founding Partner of Media Funding Partners and a veteran of the entertainment industry with a career that spans more than 35 years. Steve is MFPs’ Chief Executive and Operating Officer. He graduated from UCLA and prior to founding MFP, Steve was President of motion-graphics design company Studio Productions.
Studio Productions is best known for producing promotion campaigns, computer graphics and animation including trailers, promos and main titles for the studios and networks including Disney, Universal, Paramount, Sony, New Line, NBC, CBS, Encore, and A&E. At Studio Productions, Steve also produced the corporate logos seen on the front of motion pictures for Paramount Pictures, Universal and 20th Century Fox.
In 1992, Steve developed and served as Executive Vice President for start-up cable network, The Game Channel which was a joint venture with IFC, parent company of cable network The Family Channel.
In 2009 Steve formed financial services company and served as its president where he also directed the company’s marketing and sales efforts. In 2011, Steve established CHQ a national health insurance exchange. CHQ was a precursor to the Affordable Care Act. As part of the marketing plan, a media partner was engaged which was the connection to the media buying company that led to the establishment of MFP in 2014.
MFP’s main focus is to provide an innovative platform for funding P&A marketing campaigns for domestically released independent pictures.
- Manuel Torres PortNBCUniversal
- Pamela KaufmanNickelodeon
Pam Kaufman is currently the Global Chief Marketing Officer and President of Consumer Products for Nickelodeon, a division of Viacom. In these dual roles, she also directs all global strategic property planning and marketing efforts across television, digital, social, events and music for Nickelodeon’s iconic franchises and hit preschool properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and new hits like PAW Patrol. She also leads Nickelodeon’s billion-dollar global consumer products business, which encompasses merchandising and licensing.
As President of Nickelodeon’s global Consumer Products business, Kaufman spearheads licensing programs with high-profile brands including, Mattel and their various divisions, Playmates and Activision; fashion collaborations with designer and style maker Jeremy Scott and NBA Superstar Carmelo Anthony; and partnerships with retail powerhouses including Macy’s, Walmart, Kmart, Target and Toys ‘R’ Us. During her tenure at the helm of the net’s Consumer Products business her team has notched double-digit increased sales across all key retailers for three consecutive years and has ushered the Nick brand into a long list of new retailers.
Kaufman’s focus as Global Chief Marketing Officer is on strategic planning for key franchise properties across all Viacom platforms. Additionally, she has deep experience directing social and experiential marketing initiatives. She helmed the successful reinvention of Teenage Mutant Ninja Turtles; which has emerged as a global success for Viacom, including a hit CG-animated series; two feature films in partnership with Paramount Pictures; and is a global consumer products powerhouse—currently ranking as the number-one action-figure brand across all retail.
Kaufman oversees the company’s partnership marketing efforts, working with major advertisers such as General Mills and Toyota. She also oversees Nick’s Recreation and Live Events Marketing teams, helming the marketing strategy and support for brand extensions like Nickelodeon Universe at Mall of America, the SpongeBob store at Orlando’s Universal Studios, and the Nickelodeon-branded hotel opening in the Dominican Republic, in partnership with Karisma Hotels & Resorts. She also spearheaded digital initiatives such as the network’s top-selling apps; Nick Radio, the network’s first-ever partnership with iHeartMedia; and live events including the annual Kids’ Choice Awards, the Kids’ Choice Sports Awards and the HALO Awards.
Under Kaufman’s leadership, the Nickelodeon Brand Marketing team was presented with the NAMIC Excellence in Multicultural Marketing award. She’s also received numerous awards in recognition of her innovative work. Most recently, she was named to Multichannel News’ 2016 Class of Wonder Women. Previous accolades include being named Advertising Age’s Entertainment Marketer of the Year, and Brandweek’s Grand Marketer of the Year and Marketer of the Year. She also currently serves as a Board Member of Bottomless Closet.
Before joining Nickelodeon as Vice President of Nickelodeon Promotions Marketing, Kaufman worked at Turner Broadcasting System, Inc., as Vice President, Promotions. There, she started the Promotions Group within TBS’s Licensing & Merchandising division leading the efforts for corporate initiatives like The Flintstones, Scooby Doo and Johnny Quest. she began her career at Grey Advertising’s Beaumont-Bennet division working closely with fast food, packaged goods, and beverage company clients.
Pam earned a Bachelor of Arts in Public Communications from American University.
- Doug RozenOMD
Doug Rozen leads digital and innovation activities at OMD, the world’s most creative media agency. This includes Ignition Factory (innovation), Airwave (mobile), Word (social) and Zero Code (gaming/VR). Every day, he exploits the intersection of technology, creativity and data to provide clients sharp insights, smart ideas & strong results. Doug has been recognized for building & leading success digital agencies and has been fortunate to be a part of numerous award-winning industry innovations.
Before OMD, Doug was Chief Innovation Officer & SVP/General Manager of Meredith’s Xcelerated Marketing. There, he led the mobile & social business, oversaw new emerging media ideas and ran the entertainment client portfolio. Clients included: NBC, AMC, FX, ABC Family, Fandango, Sony, Kraft, Bayer, Church & Dwight, J&J, Victoria’s Secret, Kia, Chrysler, Taubman, SeaWorld, GSK and more.
Prior to Meredith, Doug was SVP, Global Lead – Communications, Design & Emerging Technologies at Aimia (formerly Carlson Marketing). There, he developed and oversaw the global loyalty provider’s agency services including creative, digital, media, mobile, social & strategy offerings as well as helped the acquisition by Aimia. Clients included: Visa, AT&T, Chase, GM, Hallmark, Delta, P&G, Coke, JetBlue, Ford and more.
Before Carlson, Doug was Senior Partner and Managing Director at JWT where he established digital@jwt and then combined JWT’s digital, direct and data offerings to form connect@jwt. This ultimately lead to RMG Connect – one of the top non-traditional agencies at its time. Clients included: Unilever, Nestle, Kraft, U.S. Marines, HSBC, Orkin & Western Union.
Doug’s prior experience includes building an intranet for an auto OEM, designing the first online acquisition campaign for a national ISP & streaming one of the first collegiate football games. A proud graduate of Wisconsin, Doug resides in CT with his wife and two kids.
- Jonathan HelfgotOpen Road Films
- Nick BartlePandora
Nick is Pandora’s Chief Marketing Officer and responsible for leading marketing and communications programs that accelerate listener growth and engagement, and support the company’s goal of giving listeners the most personal music experience in the world.
Nick was previously at LinkedIn, where he served as Vice President of Member Marketing and Communications. In this role, he drove marketing communications to the professional networking site’s 450 million plus members.
Prior to joining LinkedIn, Bartle was Senior Director of Marketing Communications for Apple for more than four years, where he played key roles in the marketing and advertising of multiple successful product launches, including the iPhones from 4s to 6 Plus, iPad Air and the Apple Watch. Earlier in his career, Bartle held senior roles at BBDO, Goodby, and Silverstein & Partners developing digital, print and television campaigns for Starbucks, New Balance, E*TRADE and HP.
His favorite Pandora stations are Miles Davis Quintet, Buena Vista Social Club, Kruder & Dorfmeister, and Questlove Supreme.
- Gunnard JohnsonPinterest
Gunnard (@gunnardjohnson) leads the development of audience measurement and advanced analytic measurement solutions to deliver results for Pinterest partners. A board member of the Advertising Research Foundation, Gunnard was the head of quantitative ads research at Snapchat before joining Pinterest. Prior to Snapchat, he served as the advertising research director for Google, where he led the Americas team. An industry leader, Gunnard has worked with the IAB to define the next generation of engagement metrics and is a frequent speaker at the ARF. He earned his B.A. in political science and M.S. in industrial and operations engineering from the University of Michigan. Gunnard is based in San Francisco.
- Helen KatzPublicis Media
- Laurel BernardSimulmedia
- Elias PlishnerSony Pictures
Elias Plishner serves as Executive Vice President of Worldwide Digital Marketing for Sony Pictures Worldwide Marketing & Distribution, a unit of Sony Pictures Entertainment.
He leads a global team responsible for Digital Marketing, which includes: Website Production, Mobile Marketing, Social Media, Online Video, Third-Party Digital Promotions, Online Editorial Partnernships, Digital Content Launches and Online Analytics.
Plishner has over eighteen years of digital expertise, including ten years at Universal McCann where he was a Senior Vice President, Worldwide Digital Marketing. For Sony Pictures, in particular, he worked on over 300 different film marketing campaigns.
In 2015, Elias was elected into the Academy of Motion Picture Arts and Sciences as a recognition for his accomplishments in the movie industry. In addition, in 2014, The American Advertising Federation elected Elias into the Advertising Hall of Achievement and presented him with the Jack Avrett Volunteer Spirit Award, celebrating his significant contributions to the advertising community. Variety Magazine also named Elias as one of the 2015 Hollywood New Leaders in Film.
Elias was also the Sony Pictures Marketing representative for the 2014-2015 Motion Pictures Association of America (MPAA) Anti-Piracy campaign, and helped to launch the websites WhereToWatch.com and TheCredits.org.
In 2012, Elias was awarded the ThinkLA Digital Marketing “Hall of Fame” Award, given to one individual each year. In terms of specific movies, his campaign for When A Stranger Calls received MediaWeek’s Grand Prize of Excellence and Best Use of Internet Honors. In addition, his work on District 9 helped win several Key Art Awards, including “Best Integrated Campaign.”
Elias previously sat on the board of directors for the Los Angeles AdClub, ThinkLA, and speaks regularly at many industry events from iMedia to Digital Hollywood. Finally, he has taught at several Southern California Universities on the topic of digital marketing.
Finally, in the last six years, Elias has been instrumental in the digital marketing and online outreach strategy for Stand Up 2 Cancer, and organization that has raised over $370 million for cancer research.
Elias earned his bachelor’s degree from the University of California at San Diego. He also completed his MBA degree studying Advertising and Marketing at the University of Southern California at the Marshall School of Business.
- Matt SeilerStudio71
Matt Seiler is a leader in the marketing and communications industry. Starting his career as an account guy, he quickly garnered the industry’s attention after creating the Strategic Planning Department at BBDO. Shortly thereafter he rose to the holding company level at Omnicom Group. He entered the media business after being appointed CEO of PHD North America, less than two decades after his first day as an account man. The ascension continued when IPG named Matt as global CEO of UM, and then CEO and eventual Chairman of IPG Mediabrands. As a pioneer, he has arrows in his back and has a slew of awards to off-set them. Always passionate about clients, and committed to their success, he led the industry in a move to pay for performance and automation. Matt spent all of his career to this point in the service of brands from the agency perspective. Now, as President of Marketing Solutions at Studio71, the media company for creators, Matt has the great fortune to apply all of his passion for brands from within the world of content and distribution.
- Michael EnglemanTNT & TBS
- Puja VohratruTV
Puja Vohra is the executive vice president of marketing and digital for truTV. In this role, she is responsible for the development and execution of all truTV marketing, creative and digital strategies, as well as creating and implementing innovative campaigns to expand the truTV brand and promote the network and its original series to the consumer and trade, both off-air and online. Under her leadership, the network’s creative work has delivered tremendous results, generating massive awareness and engagement, as well as been honored with several key industry awards including the advertising industry’s highest honor, an esteemed Grand CLIO Award at the CLIO Key Arts Ceremony in 2016 for its social media campaign #truTVisathing.
Vohra joined truTV in March 2014 after serving as senior vice president of marketing at Oxygen Media, where she managed the network’s consumer marketing and ad-sales teams. During her time at Oxygen, she created new advertiser partnerships and enhanced existing ones with companies like Johnson & Johnson, Pepsi, AT&T and TJ Maxx. In addition, Vohra led Oxygen’s digital and social marketing initiatives, increasing the network’s online presence and engagement significantly.
She also previously had ad sales marketing and consumer marketing roles at Bravo Media, making a splash with the network’s first “Affluencers” trade campaign as well as several other successful show launches.
In addition to her job responsibilities, Vohra serves on the PromaxBDA Board of Directors and as a mentor for PromaxBDA International. She has also worked with the South Asian Women’s Leadership Forum. In 2011, she was honored as one of CableFAX Magazine named her among the Most Influential Minorities in Cable. In 2013, she won a Next Generation Leaders Award from the National Association for Multi-Ethnicity in Communications (NAMIC). Most recently, she was honored as a 2016 Broadcasting & Cable Digital All-Star.
- Michael OuweleenTurner’s Cartoon Network, Adult Swim and Boomerang
Michael Ouweleen is executive vice president and chief marketing officer for Turner’s Cartoon Network, Adult Swim and Boomerang. One of the brand’s key creative drivers for the last 18 years, Ouweleen provides the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its ancillary businesses, including digital, gaming, ad sales and consumer products. He is based in Atlanta and reports to Christina Miller, president and general manager who oversees the portfolio of media properties.
Previously, Ouweleen served as senior vice president and executive director for Cartoon Network’s Creative Group, where he oversaw and directed the development of creative materials for Cartoon Network’s off-channel needs, including print advertising, show launch kits, sales materials, PR materials, premiums and event environments. He also supervised all on-air promotions, program franchise packaging and sponsored promotions for both Cartoon Network and Boomerang. Additionally, he managed the development of on-air spots for the networks’ multiple licensed promotion partners.
Ouweleen began his career with Cartoon Network in 1996 as associate creative director of the on-air department. Within six months, he was promoted to vice president and creative director. In this capacity, he served as the primary writer/producer of on-air short-form material aimed at establishing Cartoon Network’s distinctive brand identity, winning multiple industry awards for his team’s creative accomplishments. Ouweleen was also a key member of the small team that championed and launched Adult Swim. While serving as Creative Director for the new block of programming, he also co-created, co-executive produced and co-wrote one of the first Adult Swim original series, Harvey Birdman, Attorney at Law.
His accomplishments brought both networks significant industry and pop culture buzz, and got Ouweleen named to Entertainment Weekly’s creative “It List” for the year 2000.
In 2003, as SVP of development and programming, Ouweleen oversaw the creation of such animated hits as Ben 10, Chowder and The Marvelous Misadventures of Flapjack, as well as the network’s first live-action adaptation of a network property, Ben 10: Race Against Time.
Prior to joining Cartoon Network, Ouweleen worked in advertising in New York and on several animated projects. He graduated magna cum laude from Georgetown University with a major in both English and Theology.
Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in over 98 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up and the Move It Movement.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.’s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable’s #1 network among persons 18-34 and 18-49, and is seen in 98 million U.S. homes.
Boomerang is TBS, Inc.’s 24-hour cable/satellite network offering the best in classic animated entertainment. In partnership with Cartoon Network, the service boasts 75 percent unduplicated programming and is available to cable/satellite operators and their customers in Spanish. Boomerang’s official Web site is located at http://Boomerang.CartoonNetwork.com.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
- David GrossmanTwitter
David’s mission at Twitter is to develop and lead monetization and creative partnerships with networks, studios, syndicators, producers and academies.
David works with these partners to bring exclusive and complementary content to Twitter, creating a new revenue stream for the partners, a premium sponsorship opportunity for brands and a more enriching experience for viewers and Twitter users.
Prior to joining Twitter, David spent 17 years at Univision Communications in a variety of sales and management roles. Most recently, he led sales and strategy for major 360 franchises, such as The Latin Grammys. David began his career at Turner Broadcasting, spending a total of five years there across the Sports, Entertainment and Digital divisions.
David has an MBA in International Business from The George Washington University and a BA in Political Science from Binghamton University. He resides in Westfield, New Jersey with his wife and three sons. He is active on Twitter – @davidgrossman8.
- David O'ConnorUniversal Pictures
David O’Connor is Executive Vice President, Global Franchise Management and Brand Marketing for Universal Pictures. In this capacity, he is responsible for the development of the global franchise brand strategies for all of Universal Pictures’ theatrical releases and entertainment properties.
O’Connor supervises the franchise and brand management teams with the mission to develop and grow the studio’s IP through brand extensions, multiple content streams, theme park promotion and attractions and worldwide licensing ventures. O’Connor also leads Symphony, NBCU’s cross promotional company-wide strategic initiative to support chosen theatrical titles with promotional spots, in-program integrations, on-air graphic elements, digital content, publicity stunts, co-branded promotions, editorial and talent appearances.
During his 20 years at the studio, O’Connor has played a key role in establishing numerous Universal film properties into some of the most recognizable and beloved brands across the globe. These include spearheading initiatives for the Fast & Furious and Jurassic World franchises and for Illumination films in the Despicable Me series, which have been instrumental to the studio’s success. Before becoming EVP in 2012, O’Connor was Senior Vice President, Brand Management and Marketing Services, a position created for him in 2008. Prior, he held various marketing roles including Vice President, Marketing Services and Brand Management; Executive Director, Strategic Marketing; Director, National Promotions; and Marketing Manager. He joined Universal in 1997 as a Promotions Supervisor for the consumer products division. Before coming to Universal, O’Connor worked for Spelling Entertainment Group.
O’Connor received a BA in Political Science and Communications from the University of Wisconsin at Madison.