Join Variety’s Entertainment & Technology Summit as we explore targeted audience engagement, breakthrough content, live OTT and more.
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Ticket includes access to full day summit, networking lunch and cocktail reception.
Ticket quantities are limited at each price level and are subject to change. Tickets are non-refundable but will be transferable upon request.
WhenSeptember 68:00 am to 6:00 PM
WhereFour Seasons Beverly Hills
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8 a.m. to 9 a.m. Registration
9: a.m. to 9:15 a.m. Opening Remarks
9:15 a.m. to 10 a.m. Keynote Roundtable: Future of the Media Company
The media landscape is rapidly transforming, with new business models forming to encompass OTT, subscription/ad-supported, linear programming, social media integrations – all combining for an increasingly tangled web of strategies for content distributors. As the fight is fierce for viewership, what makes for the best programming, distribution, monetization and marketing operations? Leaders of this new world order converge to share their stories for succeeding in this competitive age.
Roger Lynch, CEO, Pandora
10 a.m. to 10:30 a.m. Keynote Conversation
10:30 to 11:15 Reinvention of Targeted Audience Engagement
After some fumbles with certain major platforms – misuse of viewership data, brand safety issues – digital media has emerged stronger than ever in its audience reach. As marketers pursue an omnichannel approach – linear TV, live OTT, VOD, social, online publishing, etc. – what is the right approach to efficiently target and engage? How are platforms ensuring transparency and results in their media offering to marketers? What are marketers looking for as they weigh options in advanced advertising at the TV networks versus programmatic, data-centric buying in digital? Marketers and platforms talk about succeeding in audience targeting now.
Susan Schiekofer, Chief Digital Investment Officer, GroupM North America
Rebecca Daugherty, EVP Marketing, ABC Studios and ABC
11:15 a.m. to 11:30 a.m. Networking Break
11:30 a.m. to 12:15 p.m. Breakthrough Content in Today’s Attention Economy
Having that big idea is great but not enough to ensure programming will break through to today’s fragmented audience. With tempting options across platforms threatening attention – what does it take to make a splash? After landing on the right storytelling – what is the best decision to launch and distribute content for maximum impact? Studio, network and platform chiefs talk about strategies behind breakthrough content.
Melinda Lee, Chief Content Officer, BuzzFeed
12:15 p.m. to 1 p.m. Finding the Moonshot in Entertainment
With traditional business models challenged, the entertainment industry is in a race to discovery new revenue streams. Is there a moonshot solution on the horizon – to boost TV, film, music, gaming categories? Mainstream applications are heating up for VR and AR. What other new creative technologies are on deck – also possibly including artificial intelligence, machine learning, blockchain? Creative leaders give us the lowdown on what’s next for our business.
Glen Glainor, President, Sony Innovation Studio, Sony Pictures Entertainment
Jesse Redniss, Head of Data Strategy and Product Innovation, Turner Broadcasting
1 p.m. to 2 p.m. Networking Lunch
2 p.m. to 2:15 p.m. Conversation with Jeff Kunins, VP Entertainment Alexa, Amazon
2:30 to 3:15 p.m. Work Hard – Play Hard: The Big Business of Esports
The act of watching video games, aka esports, has emerged as a hot spectator sport, now filling stadiums worldwide. What are brand marketing opportunities around esports, especially as it attracts elusive generation Z and millennial audiences? How are esports leagues evolving to best capitalize on growing popularity worldwide? What content distributors are best engaging audiences with e-sports programming? Top esports leagues, distributors, brand marketers and their partners will share how they are taking this growing business to new heights.
3:15 p.m. to 3:30 p.m. Networking Break
3:30 p.m. to 4:15 p.m. Live OTT – Building a Better Mousetrap
As multiscreen live OTT grows in popularity, what are the best business models to succeed? Are marketers seeing the value of live OTT – and what are the opportunities? What types of programming – long-form, short-form, premium, user-generated – are connecting with audiences? What are goals for continuing to expand this entertainment category?
Colby Smith, Head of Content and Partnerships, ABC News Digital
Portia Archer, Head of Direct-to-Consumer, NBC Sports
4:15 p.m. to 5 p.m. Tell Us A Story – Marketing through Social Entertainment
Consumer brands, film, TV shows always want to make a name for themselves – but our fragmented viewership presents increasing challenges. With 6 second ads moving in to hold onto divided tune-in, what’s a marketer to do to make an impact in media? But storytelling across all formats, all screens, can separate you from the pack. What are the latest creative innovations from top multiplatform CMOs? How is brand storytelling being personalized and customized to further hook elusive viewers?
5 p.m. to 6 p.m. Networking Cocktail Reception
Who Is Speaking?
- Rebecca DaughertyABC Entertainment
- Colby SmithABC News Digital
Colby Smith serves as Senior Vice President, Content & Partnerships. In this position he oversees the development of ABC News across all emerging platforms from editorial, product and audience development to partnerships, distribution and marketing. In addition, he is responsible for developing original programming for non-linear platforms and new digital video services.
In this integral role Smith has retooled ABC News’ content and distribution strategy and revamped its suite of products to grow reach, engagement and monetization around the world. In 2018, he spearheaded the launch of ABC News Live, a new 24/7 livestream service, as well as a new digital portfolio for “Good Morning America.” Smith played a vital role in bringing FiveThirtyEight to ABC News to supercharge its political coverage.
Under Smith’s leadership ABC News received the prestigious Edward R. Murrow award for ‘Best Website’ for the first time since 2001 and became the first digital team to win back-to-back News and Documentary Emmy Awards in the history of the TV news industry in 2016 and 2017. He instituted a new data-driven approach to editorial and product design to drive monthly video views from 60 million to over 1 billion.
Smith joined ABC News in 2011 as part of the business development team with a focus on mobile products. Within a year Smith was promoted to head of digital business development, where he managed partnerships across tech and editorial, and was instrumental in obtaining new distribution deals with Hulu, Apple and Roku. He also introduced the concept of Audience Development to the Disney I ABC Television Group.
- Jeff KuninsAmazon
Jeff Kunins is Vice President of Alexa Entertainment at Amazon, leading the music, video and spoken word categories globally for Alexa across a rapidly growing array of Amazon and third party content and device partners. He joined Amazon in 2014 as Vice President of Kindle, continuing to invent on behalf of readers and authors around the world and helping them read more and get more out of reading every day on all their devices. For the past 25 years, Jeff has helped invent and deliver products and services used by hundreds of millions of customers, including roles as GM of Product and Design at Skype, GM of Messenger and Social for Windows, and VP of Product for cloud speech services pioneer Tellme Networks (acquired by Microsoft in 2007). Jeff is a proud alumni of Carnegie Mellon University, where he studied Information & Decision Systems and Music Composition.
- Melinda LeeBuzzFeed
Melinda Lee is BuzzFeed’s Chief Content Officer, overseeing all of BuzzFeed Media Brands which includes Tasty, Nifty, Goodful, As/Is and Playful, working to grow and monetize the brands as well as look for new opportunities to reach audiences. She joined the company in May 2018 from Meredith Corporation where she oversaw Meredith Studios and video.
- Susan SchiekoferGroupM North America
Susan Schiekofer is the Chief Digital Investment Officer for GroupM North America. She is responsible for digital trading and implementation across all of GroupM’s agencies including Mindshare, MEC, MediaCom, Maxus, and Essence.
Susan’s digital skill set, coupled with her broader knowledge of trading best practices across all media formats, ensures that GroupM continues to lead the market with the best, most valuable and accountable digital solutions for clients of GroupM agencies.
She is figurative in GroupM’s efforts to improve the integrity of the digital marketplace in the U.S. by championing viewability, anti-fraud safeguards, measurement, and standards.
Schiekofer has been a leader in the digital media space at WPP and GroupM since 1994. She founded the digital media offering at Ogilvy & Mather, which was later rebranded to Neo@Ogilvy, and worked on accounts including IBM, TD Ameritrade and Lenovo, among many others. In 2010, Schiekofer joined MEC to head up the AT&T digital business, and soon became responsible for all of digital at MEC. In July of 2014, she moved to GroupM to lead digital investment for Maxus and MediaCom, and to assume responsibility for all of online video.
- Roger LynchPandora
Roger Lynch is the President and CEO of Pandora. Prior to joining the team at Pandora, he served as the founding CEO of Sling TV, where he led the creation and launch of the over-the-top streaming television service that delivers live sports, news and entertainment to broadband-connected devices. He joined DISH in 2009 where he led the launch of DishWorld (now Sling International).
Prior to joining DISH, he served as Chairman and CEO of Video Networks International, Ltd., an IPTV technology company in the United Kingdom. While at Video Networks he won an Emmy for Scamp, an on-demand children’s channel, and a BAFTA (British Academy of Film and The Arts) for V:MX, a collection of on-demand music video channels. He also previously served as president and CEO of Chello Broadband N.V., a broadband Internet service provider with operations in ten European countries. Prior to Chello, Roger was a technology investment banker with Morgan Stanley in New York, Silicon Valley and London. He began his career as a Member of the Technical Staff-Physics at the Hughes Aircraft Company, where he did R&D on infrared imaging and missile guidance systems.
He received his Master of Business Administration with Highest Distinction from the Tuck School of Business at Dartmouth College and his Bachelor of Science in Physics from the University of Southern California.
- Glen GainorSony Pictures Entertainment