Join us for a celebration of innovation in marketing and advertising at Cannes Lions, where we will dive deeper into conversations that bring Sony’s Innovation Studios partners together for the first time, explore the future of content creation and storytelling, and discuss the advancement of women in our marketplace.
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MONDAY JUNE 18TH 2018
Where Technology Meets Story
2:00pm to 2:45pm
A celebration of Innovation and Creativity in Marketing and Advertising; Innovation Studios partners discuss harnessing technology and applying it to production to give content creators essential tools to tell real-world stories in radically new ways. The future of content creation is hinged on the monetization of digitizing the analog world, and
Innovation Studios is excited to be a part of it.
Todd Spangler, Editor, Variety
Glenn Gainor, President, Sony Innovation Studio and President, Screen Gems Physical Production
Alyson Griffin, Head of Global Brand Marketing, Intel
Allan Cook, Deloitte Digital Reality Business Leader
ANA Greenhouse Experience: The Future of Content Creation, Distribution and Engagement
3:30pm to 5:00pm
Explore the future of content creation, distribution and engagement through an interactive conversation and gallery walk of provocations, including data, stories, and illustrations. Participate in a discussion on how to combine and harness these trends to support specific strategic intents around engagement specifically.
Workshop facilitated by Deloitte Digital
WEDNESDAY JUNE 20TH 2018
The Future of Storytelling
11:00am to 12:00pm
Achieving engagement is paramount for a marketer and today’s new technologies are delivering unique opportunities for it; augmented, mixed and virtual reality create invaluable brand immersion to capture the attention and build affinity with customers. How will these technologies impact the future of storytelling? Industry and technology partners, a studio executive and brand marketer share their own stories of how they have and how they plan to influence the next chapter in their brand’s master story with collaboration and innovation.
Todd Spangler, Editor, Variety
Eric Berger, Chief Digital Officer, Sony Pictures Television Networks and GM, Sony Crackle
Kevin Westcott, US Media & Entertainment Practice Leader, Deloitte
Tony Parisi, Global Head of VR/AR Brand Solutions, Unity Technologies
Kay Madati, Global Head of Partnerships, Twitter
Jeanine Pogi, TV Journalist, Ad Age
Gender Parity: Accelerating the Advancement of Women in the Workplace
12:30 p.m. to 1:30 p.m.
In an effort to achieve true equality, executive leaders will share their strategies to achieve parity at top decision-making levels. Will gender parity boost corporate morale and engagement with customers? What are the challenges and opportunities in fighting for a balanced workplace?
Robin Tarufelli, Managing Director, Media and Entertainment, Deloitte
Brooke Turpin, VP Global Consumer and Strategic Partnerships, Variety
Gayle Fuguitt, Chief of Customer Insights and Innovation, Foursquare
Ariel Wengroff, Publisher, Broadly, Vice and Executive Producer, Woman on Viceland
Aimee Lapic, Chief Marketing Officer, Pandora
Donna Speciale, President of Advertising Sales, Turner Broadcasting
Who Is Speaking?
- Jeanine PoggiAd Age
- Robin TarufelliDeloitte Consulting LLP
- Allan CookDeloitte Consulting LLP
Allan Cook is the US Digital Reality Business Leader and the Global & US Technology, Media & Telecommunications Sector Leader for Deloitte’s Operations Transformation Practice, and has more than 30-years of industry experience. Allan works with a wide variety of organizations building their innovation strategies, corporate visions and business plans. His client work has focused on strategy, scenario planning, business transformation, innovation and Digital Reality (Augmented Reality / Mixed Reality / Virtual Reality / 360 / Immersive). As one of the global leaders of Deloitte’s digital reality offering, he is working with clients to develop and implement their strategies, pilots and solution implementations in extended reality. He is also an active member of the Television Academy for Arts and Sciences in their Interactive Media branch.
Prior to joining Deloitte, Allan was a member of Technicolor’s Senior Leadership team as General Manager of the Media & Digital Services business unit. Also while at Technicolor, he was the Head of Market Strategy & Operations, the SVP for Innovation & Engagement and led Technicolor’s global relationship with Paramount Studios, Viacom and DreamWorks Animation. Allan developed significant experience for the entire content creation and distribution lifecycle, from pre-viz, VFX, production and post-production through theatrical distribution, post-theatrical & home entertainment services as well as the broadcast and OTT industries. Allan was also involved in the development and launch of numerous products and services for production, digital distribution and post production.
Previous to this, Allan led Hewlett-Packard’s global relationship with NewsCorp, its worldwide entities and DIRECTV. He has also worked in other Big 4 consulting firms in their M&E practices, leading a wide variety of engagements with traditional media & entertainment clients (major studios, mini-majors, broadcasters, cable & newspapers), new M&E companies (digital media, Internet, VOD & OTT), entertainment services firms (VFX, post-production, theatrical, post-theatrical & home entertainment) and industry professional & charitable organizations. His focus was on large-scale technology implementations and long-term strategy planning. Allan also has extensive experience working with telcos.
Clients include: 21st Century Fox, Sony, PBS, Amazon Studios, Google, Deluxe, Ericsson, AT&T & TotalPlay in Mexico
- Kevin WestcottDeloitte Consulting LLP
Kevin Westcott is a Vice Chairman and the US National Sector Lead for the Telco, Media & Entertainment practice of Deloitte. Kevin has 30 years of experience in strategic and operational planning, as well as implementing global business change and technology projects for major telco and media organizations. His industry experience spans film, television, home entertainment, broadcasting, over-the top, publishing, licensing, and games.
During past client engagements, Kevin has worked on transforming and implementing new business models, helping clients to monetize their assets and assisting start ups to effectively enter the marketplace.
Kevin leads industry projects for his clients across the Telco, Media & Entertainment industry, both domestically and globally, including digital product strategy, distribution, and supply chain for entertainment companies.
Kevin is the lead for the Deloitte Digital Media Trends, an annual look at media consumption and speaks regularly on media and entertainment trends at Industry conferences. Kevin is also the author of Deloitte’s Digital Media Maturity Model and Deloitte’s Future of Home Entertainment.
Kevin places a high importance on community involvement and works to support many civic and philanthropic organizations. Kevin is on the Board of Directors for City Year Los Angeles, a national organization focused on increasing the graduation rate for at-risk students and he also supports The United Way, Court Appointed Special Advocates, and Mending Children.
- Gayle FuguittFoursquare
- Alyson GriffinIntel
- Aimee LapicPandora
Aimée Lapic — Chief Marketing Officer, Pandora
Aimée Lapic is the Chief Marketing Officer for Pandora where she is responsible for overseeing consumer brand strategy, market positioning, public relations and marketing communications, creative and performance-based and partnership marketing for the company.
Previous to Pandora, Aimée served as the Senior Vice President / Global Chief Marketing Officer for Banana Republic as well as the General Manager of Banana Republic.com. Aimée was responsible for global P&L accountability for the ecommerce business as well as overseeing the creative and marketing teams across the $2.8B business.
Prior to that, Aimée held numerous positions over thirteen years across Gap, Inc., in leadership roles, including Senior Vice President and General Manager of Gap Outlet International, where she drove 20 consecutive quarters of growth.
Aimée currently serves as a Marketing Advisory Board member of Ridge Ventures, a venture capital firm focused on early-stage consumer internet and enterprise IT investments. Its current fund is $120MM.
She holds a B.A. in English Literature from Princeton University, and an M.B.A. from Harvard Business School.
- Glen GainorSony Innovation Studio
Glenn Gainor oversees Innovation Studios, a state-of-the-art facility housed in a sound stage on the Sony Pictures Studios lot. The space features the latest in research and development from Sony Corporation and others in areas including volumetric video and customizable set scanning to help storytellers around the world create content in radically new ways.
Gainor is also head of physical production for Screen Gems, a label under the Sony Pictures Motion Picture Group umbrella, and has been involved with several #1 movies such as The Perfect Guy, No Good Deed, Think Like a Man, Friends with Benefits, and Obsessed. Since joining Screen Gems in 2007, Gainor has overseen the label’s physical production and has served as an executive producer and unit production manager on films such as 2015’s The Wedding Ringer, which held as America’s number one comedy for three weeks.
A cornerstone in Gainor’s innovative approach to film production is the intersection of technology, sustainability and filmmaking.
Gainor shepherded the first-ever use of Sony’s flagship consumer-based alpha 7SII cameras to produce films. He also executive-produced the romantic comedy Think Like a Man, which was the first feature to be shot exclusively with LED lights. Gainor’s dedication to maintaining environmentally sustainable productions began in 2007 when he oversaw the construction of the super-structure for the movie Quarantine. The same structure was repurposed for seven productions including The Stepfather, Takers, and Obsessed. Gainor also swapped out traditional wood based sets for ecofriendly fiberboard panels on Proud Mary.
Before joining Screen Gems, Gainor produced three pictures for Adam Sandler’s Happy Madison: Strange Wilderness, Grandma’s Boy and Deuce Bigalow: European Gigolo. He executive-produced Nicolas Cage’s directorial debut, Sonny, and served as line producer on the critically acclaimed Panic, directed by Henry Bromell. Gainor coproduced George Hickenlooper’s The Man from Elysian Fields, as well as the top selling Sundance picture, Happy Texas.
Gainor’s efforts in sustainability and technology have been recognized by numerous organizations. Most recently, he accepted The Sir Charles Wheatstone Award on behalf of Sony Corporation from the Advanced Imaging Society. Also, the Environmental Media Association awarded Screen Gems with the Green Seal for implementing sustainable production practices and raising environmental awareness; LA’s City Council has twice recognized Gainor’s commitment to environmentally friendly production practices in Los Angeles and implication of new technology in the motion picture industry; and Gainor received the California on Location Signature Award, for his efforts to preserve California’s film industry and culture.
Gainor is a member of the Academy of Motion Picture Arts and Sciences, the British Academy of Film and Television Arts, the Directors Guild of America, the Producers Guild of America, and a contributing member of the Motion Picture & Television’s Funds Next Generation.
He is a graduate of the film program at California State University at Northridge, and recipient of the 2010 Cinematheque Award from the Department of Cinema.
- Eric BergerSony Pictures Television Networks and Sony Crackle
As Chief Digital Officer at Sony Pictures Television Networks (SPTN), Eric Berger oversees a robust portfolio of commercial digital first business initiatives. Berger also spearheads strategic partnerships, champions investments and identifies acquisition opportunities that capitalize on emerging technology trends and amplify the momentum of SPTN’s growth both domestically and globally.
By leveraging a variety of business models and products, including AVOD, SVOD, TV Everywhere, Game, VR, AR, and voice applications, Berger is helping to guide transformation of SPTN’s universe of 100+ linear international channels with a reach of nearly two billion subscribers worldwide (including AXN, Sony Channel and Animax) to on-demand, Direct-to-Consumer and streaming services. As part of his oversight, Berger manages a proprietary end-to-end platform, administers the largest single consumer database at Sony Pictures and influences the studio’s master data strategy.
In addition, Berger also serves as General Manager of Sony Crackle, the studio’s free, AVOD streaming network, where he has been at the forefront of Sony Crackle’s transformation into the leading Over-the-Top, premium ad-supported network. His oversight includes operations, technology, marketing, analytics and product launches for the ad-supported service as well as all advertising sales for the Sony Crackle Plus Network which includes Funimation and Sony Pictures Television Mobile Games. During his tenure, Berger has built the network’s originals business from the ground up, featuring hundreds of hours of quality original programming cultivated in just under two years as well as a slate of curated acquisitions, and he oversees development, production and distribution of original long form dramas, comedies and feature films for Sony Crackle. Available online, on connected TVs, game consoles and mobile devices, Sony Crackle is currently accessible in 21 countries.
Berger also manages all of SPTN’s linear channels in the North American region, including Sony Movie Channel, Cine Sony, and getTV; as well as the mobile game publishing business for Sony Pictures Television Networks.
Prior to joining Sony, he was vice president of strategic planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where his responsibility included wireless initiatives and the creation of new digital growth businesses. His efforts helped shaping the company’s overall mobile strategy, including driving investment, acquisition and business development.
Berger resides in Los Angeles with his wife and two children. He holds board positions on Sony’s GSN as well as IMS (mobile ad sales in Latin America) and Hollywood Suites, is Co-Chair of the Entertainment and Media Council for CTA, and a member of NATPE’s NXTGN Board. Berger is also on the Executive Committee of the Television Academy’s Interactive Media Peer Group.
- Kay MadatiTwitter
- Donna SpecialeTurner Broadcasting
- Tony ParisiUnity Technologies
Tony is a virtual reality pioneer, serial entrepreneur and angel investor. He is also the co-creator of 3D graphics standards, including VRML, X3D and glTF, the new file format standard for 3D web and mobile applications. As well, he is the author of O’Reilly Media’s books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL(2014), and WebGL Up and Running (2012).
Tony is currently the Global Head of VR and AR Brand Solutions at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality brand advertising and monetization.
- Brooke TurpinVariety
Brooke Turpin is Vice President Global Consumer and Strategic Partnerships. She is responsible for worldwide consumer revenue across custom content, social, digital, print and events for VARIETY and INDIEWIRE.
Brooke also leads the development of the company’s new revenue streams including the management of the Live Media events and conference division.
- Todd SpanglerVariety
- Ariel WengroffVice