Variety hosts a unique one-day summit dedicated to the business and shared ideas between advertisers, studio and TV content partners, digital media brands and next-generation technology leaders. Hear from top CMOs, advertising agencies, brand marketers, advertisers and film, TV, digital media and video game chiefs as they explore how their breakthrough ideas and campaigns have changed the current landscape of the industry. Join us as we explore the best strategies to advance entertainment and brand awareness as consumers scatter across new media options and multiplying screens and platforms.
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8 to 8:50 a.m. Networking Breakfast
8:50 to 9 a.m. Opening Remarks
9 to 9:40 a.m. The State of the Entertainment Franchise
It’s not just a movie, show, video or game – the goal is to turn every entertainment property into a full-blown universe across multiple media formats and audience touchpoints. What are the best licensing strategies to create must-have consumer products? How are marketers able to morph a project into a never ending supply of entertainment across seasons, installments, products and more? Leading entertainment marketers and their partners dish about developing, launching and maintaining a thriving franchise.
Debra Birnbaum, Executive Editor, TV, Variety
Stephen Davis, Chief Content Officer, Hasbro
Meredith Guerriero, US Head of Partnerships, Pinterest
Mindy Hamilton, Head of Global Partnerships, Marvel Entertainment
Pamela Kaufman, Chief Marketing Officer, and President Consumer Products, Nickelodeon
David O’Connor, EVP and Head of Franchise Management, Brand Marketing and Partnerships, Universal Pictures
9:40 to 10:10 a.m. Consumers In Control: Digital Media Trends 2018
With the proliferation of mobile devices and wireless connectivity, one thing has become clear, consumers are in control. They now enjoy unparalleled freedom when it comes to selecting media & entertainment options – and their expectations are at an all-time high. Deloitte and Facebook discuss digital media trends and ever-evolving consumer behaviors in the media space.
Andrew Wallenstein, Co-Editor-in-Chief, Variety
Bob Gruters, Group Director, Entertainment + Technology & Connectivity, Facebook
Kevin Westcott, Vice Chairman, US Media and Entertainment Leader, Deloitte Consulting LLP
10:10 to 10:40 a.m. Keynote Conversation
Andrew Wallenstein, Co-Editor-in-Chief, Variety
Kevin Hart, Actor, Comedian and Filmmaker
10:40 to 11:20 a.m. Marketing to the Multiplatform Fan
As commercial loads lighten within programming, what strategies deliver the optimal results for marketers? How is AR and other mobile interactivity opening new avenues to reach audiences and consumers? What are opportunities for marketers with growing numbers of subscription OTT services? Top marketers and their partners discuss creating fans across platforms.
Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Rebecca Daugherty, EVP and Head of Marketing, ABC and ABC Studios
Ashish Chordia, CEO and Co-Founder, Alphonso
JP Richards, Head of Digital Marketing and Chief Data Strategist, Warner Bros. Pictures
Adam Rockmore, SVP and Head of Marketing and Communications, Fandango
Gayle Troberman, Chief Marketing Officer, iHeartMedia
Ronalee Zarate-Bayani, Chief Marketing Officer, Los Angeles Rams
11:20 to 11:35 a.m. Networking Break
11:35 a.m. to 12:15 p.m. Storytelling and Building Iconic Brands
Transforming a generic project or product into a beloved brand is the end game for any marketer. As traditional ad formats fall by the wayside, how are brands reimagining media spots and finding new ways to leverage their valuable audiences? Entertainment and brand marketers and their partners share their storytelling secrets and latest collaborations.
Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Nick Felder, Global Group Director of Film, Video & Music Production, The Coca-Cola Company
Matt Ferrigno, VP of Brand Partnerships, Maverick (management firm for Madonna, Paul McCartney, The Weeknd)
Brendan Gaul, EVP and Global Creative Director, UM
Debra Nguyen, Director, Global Brands Media, Levi’s
Jill Wilfert, VP Global Licensing and Entertainment, LEGO Group
Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
12:15 to 12:55 p.m. Masters of Targeting and Holding the Audience
A campaign is only as successful as the right people it reaches and retains. How are brands reaching the ideal mix of customization and scale to perfect their audience targeting? What data and analytics services are offering unique layers of information about audiences? Leading brands and analytics partners explore how they are reaching the right audiences to maximize campaign results.
Suzanne Kounkel, Chief Marketing Officer, Deloitte Consulting LLP
Walt Horstman, VP and GM Advanced Media & Advertising, TiVo
Aimeé Lapic, Chief Marketing Officer, Pandora
Elias Plishner, Head of Digital Marketing, Sony Pictures
Jim Underwood, Head of Entertainment Strategy, Facebook
12:55 to 1:55 p.m. Networking Lunch
1:55 to 2:10 p.m. Instagram’s New Class of Entertainer
Hear how next gen global millennial stars are using Instagram to find their voice, break down barriers and directly connect with fans around the world. How are they reshaping modern day entertainment?
Andrew Wallenstein, Co-Editor-in-Chief, Variety
Charles Porch, Global Head of Creative Programs, Instagram
2:10 to 2:40 p.m. The Science of Popularity: Winning the Multi-Platform Game
With multiple viewing options, conventional measurement tools aren’t providing an accurate picture of which shows are resonating with fans. Marketers and advertisers lack the necessary insights to understand audience behaviors, especially for brands held captive by subscription OTT services. Parrot Analytics’ CEO Wared Seger, shares how big data analytics and AI are used to take the guesswork out of how to gauge the popularity of TV shows. Armed with holistic datasets, marketers and advertisers will continue to make better media planning decisions which result in a higher return on marketing investment.
Wared Seger, CEO, Parrot Analytics
2:40 to 3:20 p.m. Yaaassss! What Will Resonate with the #Hashtag Generation?
What is the smartest way to use social media to really make a statement, but avoid getting trolled? With the growing usage of mobile and OTT services, marketers are constantly trying to keep in step with today’s engagement trends. Marketers debate how to authentically reach younger audiences by selecting appropriate influencers and talent to convey their message.
Linda Ong, Chief Culture Officer, Civic Entertainment
Alex Angeledes, Managing Director, Media & Entertainment, Google, Inc.
Sabrina Caluori, SVP Digital Media and Marketing, HBO
Lisa McKnight, SVP Global Brand GM, Barbie, Mattel
Valerie Vargas, Senior Vice President of Advertising, Creative Services & Creator Lab, AT&T
Mary Yee, VP Marketing, PlayStation
3:20 to 3:35 p.m. Funny Business: Anatomy of a Successful Rebrand
We’ve all seen the headlines and press releases announcing “rebrands,” but let’s be honest, how many of them are true rebrands – and how many actually stick? In this session, truTV president Chris Linn will discuss how his network made its successful evolution into comedy and how a distinct brand identity, sound strategy and willingness to take risks – and stay the course – has kept the challenger brand competitive in today’s television landscape.
Debra Birnbaum, Executive Editor, TV
Chris Linn, President, truTV
3:35 to 3:45 p.m. Networking Break
3:45 to 4:30 p.m. Film Studio Keynote Conversation
Theatrical marketing is as high stakes as it gets – all blood, sweat and tears are focused on people seeing a film within a narrow three day period. Success on opening weekend generally assures profitability and a long life for the movie. How are film marketers working to engineer a practically foolproof launch campaign? What distribution strategies are most successful? Studio marketing presidents share their trials and tribulations.
Claudia Eller, Co-Editor-in-Chief, Variety
Bob Berney, President, Marketing and Distribution, Amazon Studios
Josh Greenstein, President, Theatrical Marketing and Distribution, Sony Pictures
Pam Levine, President, Worldwide Theatrical Marketing, 20th Century Fox
Blair Rich, President, Worldwide Theatrical Marketing, Warner Bros.
Ricky Strauss, President, Marketing, The Walt Disney Studios
4:30 to 4:45 p.m. Tacos, Tech and Tenacity
Taco Bell prides itself in being a category of one, and the brand is known for transforming customers into fans, whom they connect with across a wide spectrum of screens and platforms. Join MediaLink Chairman and CEO Michael Kassan and Taco Bell Chief Brand Officer Marisa Thalberg as they dig into the irreverent brand and how it comes to life through content and technology.
Michael Kassan, Chairman and CEO, MediaLink
Marisa Thalberg, Chief Brand Officer, Taco Bell
4:45 to 5:25 p.m The TV Zeitgeist – Masters of Audience Breakthrough
In this golden age of TV and an abundance of premium programming – what are the strategies to best make a series stand out? How are marketers and their partners launching shows and holding interest for series between seasons? Marketers, platforms and their partners debate how the TV revolution is impacting their campaigns.
Debra Birnbaum, Executive Editor, TV, Variety
Molly Battin, EVP and Global Chief Communications and Corporate Marketing Officer, Turner
Don Buckley, Chief Marketing Officer, Showtime Networks
Kelly Campbell, Chief Marketing Officer, Hulu
Jacqueline Parkes, Chief Marketing Officer, MTV, VH1 and Logo
Darren Schillace, EVP, Marketing, Fox Broadcasting
5:25 to 6 p.m. Networking Cocktail Reception
Who Is Speaking?
- Kevin HartActor, Comedian and Filmmaker
Kevin Hart has made a name for himself as one of the foremost comedians, entertainers, authors and businessmen in the industry today.
After an electrifying performance at amateur night in a Philadelphia comedy club, Kevin quit his shoe salesman job and began performing full time at venues such as The Boston Comedy Club, Caroline’s, Stand-Up NY, The Laugh Factory, and The Comedy Store in Los Angeles. However, it was his first appearance at the Montreal Just for Laughs Comedy Festival that led Kevin into roles in feature films.
2017 was a banner year for Hart, his memoir I Can’t Make This Up: Life Lessons debuted at Number One on the New York Times Bestseller list and remained on the list for ten consecutive weeks. The book also toped records on the Audible platform, selling over 100,000 copies in the first five weeks. Earlier in the year Hart voiced a title character in Captain Underpants: The First Epic Movie. To close 2017, Kevin appeared in the Sony reboot of the classic film Jumanji alongside Dwayne Johnson and Jack Black. Jumanji has been Kevin’s highest grossing box office release to date, the movie has made over $500 Million Worldwide.
Hart’s next feature film is Night School for Universal, a film in which he co-wrote, produces and stars in – all under the Hartbeat production banner. The comedy follows a group of misfits who are forced to attend adult classes in the longshot chance they’ll pass the GED exam.
Hart is currently back on the road doing standup with his newest hour of material titled the “Irresponsible Tour”. This tour will take Hart all around the world in 2018. Dates are being released at the end of January.
Hart’s newest business venture is his digital platform the LOL NETWORK – Laugh Out Loud, the comedy brand and multi-platform network founded by Hart in partnership global content leader Lionsgate. The streaming video service will launch on August 3rd featuring a slate of original scripted and unscripted comedy series, stand-up specials, licensed programming, and live broadcasts. Laugh Out Loud combines Hart’s unparalleled social media savvy that earned him 100+ million followers with his vision for the future of comedy – social, mobile, multicultural, and seriously funny. Hart handpicked the boldest comedic voices to create, produce and star in content exclusive to the service. These include digital superstar comedy talents GloZell, King Bach, Emmanuel Hudson, DC Young Fly, Draya Michelle, David So, Timothy DeLaGhetto and Anjelah Johnson (MADtv, viral sensation Bon Qui Qui) – among others – who have amassed tens of millions of fans across social media. The Laugh Out Loud service will also feature up and coming comedians curated by Hart through LOL showcases at events, including a partnership with the world’s top comedy festival “Just for Laughs.”
Hart’s recent movie projects include the animated film The Secret Life of Pets (Illumination Entertainment) and the biggest grossing live action comedy Central Intelligence (New Line Cinema and Universal Pictures), Universal’s Ride Along 2, which grossed over $100 million worldwide, Screen Gems’ The Wedding Ringer, and Warner Brothers’ Get Hard. The consummate worker, Hart is also a force in television, executive producing the show, Real Husbands of Hollywood which is currently in Season 5. In addition, Comedy Central will launch 2 standup comedy series’ Kevin Hart Presents: Hart of the City and Untitled Kevin Hart Stand-Up Series.
In addition, Hart embarked on the multi-city domestic and international WHAT NOW comedy tour. Domestically, he sold out 8 tristate area arenas, including Madison Square Garden, Barclays, Prudential Center and Jones Beach, selling over 100,000 tickets in the NY market. He was also the first comedian to sell out an NFL stadium, selling over 50,000 tickets in one show. Internationally, he sold out over a dozen arenas in the European market, selling over 150,000 tickets, and sold out arenas across Australia, selling 100,000 tickets. Hart’s hit comedy tour grossed over $100 million worldwide.
To round out 2016, Hart wrapped production on Sony Pictures’ continuation of the classic Jumanji, alongside Dwayne Johnson and Jack Black, and Universal Pictures released the feature version of his comedy tour WHAT NOW in October.
In 2012, Hart was tapped to host the 2012 MTV VMA’s, garnering much industry praise for his appearance, before his next comedy tour, Let Me Explain took him to 90 American cities along with Europe and Africa – resulting in him becoming the second American in history to sell out London’s O2 Arena. Kevin spent the fall of 2012 filming two movies back to back: Screen Gems’ remake of the film, About Last Night, and Universal’s buddy Cop movie Ride Along, opposite Ice Cube. Kevin continued his incredible run with a starring role in Screen Gems’ Think Like A Man, a comedy based on Steve Harvey’s bestselling book, which grossed $95 Million worldwide, and had a supporting role in the Universal / Nick Stoller comedy, Five Year Engagement, produced by Judd Apatow.
In September, 2011 Hart released Laugh At My Pain the feature film version of his comedy tour (under the same name). The movie grossed over $7 million, and was 2011’s most successful film of those released in less than 300 theaters. The LAMP tour was so successful, it catapulted Hart to 2011’s number one comedian on Ticketmaster, and in February, 2011, he sold out the Nokia Theater for two nights in a row, breaking the record previously set by Eddie Murphy. This lead to the LAMP DVD hitting double platinum in February 2012, after being on sale for only a month.
Other film credits include Little Fockers with Robert DeNiro and Ben Stiller, Death at a Funeral, Fool’s Gold and The 40 Year-Old Virgin.
In 2009, Hart’s one-hour Comedy Central special I’m A Grown Little Man became one of the highest rated specials for the network, and in 2010, Hart’s DVD Seriously…Funny was one of the fastest selling DVDs, going triple Platinum, aided by the Comedy Central special of the same name, which was the highest rated comedy special of 2010.
Hart’s other television credits include, hosting BET’s classic stand-up comedy series Comic View: One Mic Stand, ABC’s The Big House, which he also executive produced and wrote, and recurring roles on Love, Inc, Barbershop, and Undeclared. He will soon begin production on Night School, the first comedic piece he wrote, which will be produced by HartBeat.
Hart currently resides in Los Angeles.
- Kevin WestcottDeloitte
Kevin is a principal and leads the US Media and Entertainment practice. He has over 25 years of experience in strategic and operational planning, as well as implementing global business change and technology projects for major media organizations. His industry experience spans Film, TV, Home Entertainment, Broadcasting, Publishing, Licensing, Games and Production.
During past client engagements, Kevin has worked on transforming and implementing new business models, helping clients to monitize their assets and assisting start ups to effectively enter the marketplace and be successful.
Additionally, Kevin leads industry programs for his clients across the international Media & Entertainment industry, both domestically and globally, including digital product strategy, distribution and supply chain for entertainment companies. He also has led industry programs including rights licensing and management and marketing effectiveness.
Kevin is an author of Deloitte’s Digital Democracy Survey and co-author of Deloitte’s Digital Media Maturity Model and speaks regularly on media and entertainment consumption trends. He is also a frequent speaker at The Deloitte Academy and Roybal Learning Center.
Kevin places a high importance on community involvement and works to support many civic and philanthropic organizations. Kevin is on the Board of Directors for City Year Los Angeles, a national organization focused on increasing the graduation rate for at-risk students and he also serves The United Way, Court Appointed Special Advocates, Share our Shelves and many more.
Kevin has a Bachelor of Arts degree from The University of California, Santa Cruz.
- Wared SegerParrot Analytics
- Pam Levine20th Century Fox
- Rebecca DaughertyABC and ABC Studios
Rebecca Daugherty was named executive vice president, ABC Marketing, ABC Entertainment & ABC Studios, in July 2017. In this position, she is responsible for overseeing all marketing activities for ABC’s primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Her duties include oversight and strategic planning, creative development and implementation of all on-air and off-air marketing, advertising and promotional campaigns for all ABC Entertainment programming, including scripted and reality series, alternative, movies and specials. Daugherty also oversees ABC Studios’ marketing efforts domestically and internationally for shows on ABC and other third-party platforms, including CBS, Freeform, Showtime, Netflix, Hulu and more.
Daugherty was previously vice president, Dramas, Movies and Specials within the creative arena of ABC Entertainment Marketing. In this role, she led creative teams in the development and execution of major primetime marketing campaigns across all platforms for The ABC Television Network, as well as ABC Studios shows globally. She played an integral role in the launch and sustaining of campaigns for many successful series, including “Scandal,” “ Revenge,” “Once Upon a Time,” “How to Get Away with Murder,” “Marvel Agents of S.H.I.E.L.D.,” “Quantico,” “Designated Survivor” and “Desperate Housewives.” She also oversaw campaigns for all of the highest profile network specials, including the “The Oscars®,” “The American Music Awards,” “The CMA Awards,” “New Year’s Rockin’ Eve” and “The Billboard Music Awards.” Daugherty and her team were responsible for the creation and execution of TGIT, one of network TV’s most successful brand campaigns, currently with over a billion Facebook impressions. She has won numerous Promax Gold Awards.
Prior to ABC, Daugherty worked at The Fox Television Network and numerous independent television stations in the areas of production, promotion and programming. She has directed live television programs and produced local news magazine features.
Daugherty holds a Bachelor of Science in mass communications from Miami University, Oxford, Ohio. Outside of ABC, she is involved in several professional mentoring programs and presents marketing seminars at colleges and student organizations.
- Ashish ChordiaAlphonso
Ashish is the Founder and CEO of TV data company Alphonso Inc.
Ashish is a serial entrepreneur who previously built and sold a mobile analytics and mobile application search company. He also ran a mobile marketing business servicing some of the largest US brands. Previously Ashish helped build the innovative data and file synchronization service, SugarSync. He holds an MBA from Wharton and an MS from IIT Bombay.
- Bob BerneyAmazon Studios
Bob Berney has been a preeminent force in the film world for more than two decades, bringing a multitude of smart, challenging and entertaining films to the screen. Berney joined Amazon Studios as the Head of Marketing & Distribution in 2015. In his first years, he has overseen the theatrical distribution and awards marketing campaigns for MANCHESTER BY THE SEA, which grossed over $47MM in domestic box office and was nominated for six Academy Awards (winning Best Original Screenplay and Best Actor), and THE BIG SICK, garnering over $42MM domestically and earning the comedy an Oscar nomination for Best Original Screenplay. Berney has also built a direct theatrical distribution operation at Amazon Studios, expanding his team to 40 employees, who will market and distribute 10-12 titles per year. Other notable titles under Berney’s charge while at Amazon include GLEASON, CITY OF GHOSTS, LOVE & FRIENDSHIP, THE HANDMAIDEN and THE SALESMAN.
- Valerie VargasAT&T
Valerie Vargas is currently Senior Vice President of Advertising, Creative Services & Creator Lab for the AT&T Entertainment Group. She is responsible for the strategic development and creative execution of AT&T Entertainment Group’s mass advertising, diversity advertising, social media, in-house creative services and the newly formed organization called AT&T’s Creator Lab; enabling 360 degree marketing integrations with the company’s largest creator and influencer relationships such as Taylor Swift, Reese Witherspoon’s Hello Sunshine, iHeart Media and AT&T HelloLab. Just prior to this role she was responsible for building AT&T’s Consumer Insights Platform & Big Data organization – now called AT&T Data Patterns, leading the development of this new company initiative in monetizing AT&T’s unique data assets among 3rd party marketers.
Her history with AT&T emanates from BellSouth Cellular as a Market Research Manager and Manager of Strategic Alliances. She was on the Marketing Merger team in forming Cingular Wireless and was the Director of National Sponsorships at time of the brand launch. Valerie departed from telecom for five years to gain incremental marketing expertise in the financial services arena serving as Senior Vice President of Marketing in HomeBanc Mortgage Corporation. In 2007, she returned to the new AT&T as Vice President of Advertising over the Home Solutions portion of the business and ultimately returned to the wireless organization where she held a Vice President role in the Advertising team. She spent two years as the Vice President of Marketing managing research and insights, direct acquisition marketing, customer base marketing communications, advertising and direct tactics among diversity markets, youth marketing programs and social media marketing. She also held positions with responsibility for AT&T Retail Merchandising and Marketing Sciences.
Valerie is a graduate of the Martin J. Whitman School of Management at Syracuse University (’94), holds a Juris Doctor from the University of Miami School of Law (’97), and is a member of the American Bar Association and State Bar of Georgia. Valerie is married to Jose A. Vargas (SU ’93), a Director of IT in AT&T and they have 3 young children; Isabella 13, Miller 11 and Patton 8.
- Linda OngCivic Entertainment
Linda Ong is the Chief Culture Officer of Civic Entertainment Group, a Seacrest Global Group company, one
of the nation’s most award-winning marketing services companies with special practice areas in Big Event
and Experiential Marketing, Strategic Marketing Partnerships, Public Relations, Influencer Campaigns, Pro
Social Initiatives and Cultural Brand Strategies.
As head of the cultural insights practice, Ong leads a team of analysts devoted to helping clients navigate
consumer sensibilities in fast-changing times. By translating cultural shifts into actionable takeaways, she
and her team ensure that brand marketers, content creators and researchers stay ahead of the curve with
Formerly the CEO and Founder of TruthCo., an omnicultural branding and insights firm, Ong has been at the
center of some of the most high-profile brand transformations in the media and entertainment industry
over the past 20 years and was named one of Fast Company’s 100 Most Creative People in Business for
Her groundbreaking work on cultural insights related to women, Latino biculturals, Millennials and other
drivers of the changing cultural landscape has positioned Ong as a sought-after cultural advisor and industry
voice. She has been featured in several books including Joel Beckerman’s The Sonic Boom: How Sound
Transforms the Way We Think, Feel, and Buy; Scott Stowell’s Design for People; and Chiqui Cartagena’s
Latino Boom II.
Recently named to the advisory board of Women in Entertainment, Ong served as “Innovation
Ambassador” to the 2014 United Nations World Summit on Innovation and Entrepreneurship and a
delegate to the 2016 United Nations Media for Social Impact Summit. She is a founding member of the
Creative Alliance for Civic Nation, a non-profit, non-partisan organization started by the former President
and First Lady, Barack and Michelle Obama, to address some of the nation’s most pressing challenges.
Prior to founding her own shop, Ong was senior vice president of marketing for Oxygen Media, where she
oversaw the multi-platform launch of the Oxygen Network. Before that, she was managing director of
strategy and creative director for Lee Hunt Associates, a segment producer for Videofashion! Inc., and an
art director for McCann-Erickson USA. She is a graduate of the University of Texas, Austin.
Ong is based in Los Angeles, where she patiently waits for her son Paolo to finish college. Follow her feeds
- Nick FelderThe Coca-Cola Company
Mr. Felder is an award winning Executive Producer of television commercials and short format content with more than 20 years experience. He’s currently Global Group Director of Film and Music Production for the Coca-Cola Company. To the industry, he’s also been an early advocate for modernizing production practices across all media, and a more strategic, and data-driven approach to the creation, management and distribution of marketing content as a whole. Mr. Felder is also an author, publisher and entrepreneur with a number of books and ventures to his credit.
- Dean KingsleyDeloitte
Dean is a Principal in Deloitte’s Media & Entertainment practice who specializes in helping his media clients to navigate the strategic risks and opportunities presented by disruptive digital technologies, cyber threats, changes in consumer preferences, economic uncertainties, a complex global political and trade environment, and a rapidly consolidating industry.
- Suzanne KounkelDeloitte
Suzanne Kounkel serves as the chief marketing officer for Deloitte’s Consulting practice. Suzanne has been instrumental in growing the Tech Sector into a $650M practice and establishing a solid foundation for future growth.
Previously, Suzanne was a principal in Deloitte Consulting. She helped clients answer the questions related to new market opportunities, customer and partner segment penetration and experience, sales effectiveness/efficiency, and optimized customer operations. Suzanne has aided companies to transform the ways in which they attain, interact with and keep customers.
She also led Deloitte’s US Consulting Tech Sector industry practice. She previously led the US Customer Market Offering (including CMO Services). She is the Dean of Deloitte’s Next Gen CMO Academy, and served as the Vice Chair of Deloitte US Consulting LLP’s Board (2007-2015).
In addition to helping her clients, Suzanne served as Deloitte Consulting LLP’s Women’s Initiative leader (2006-2012) and is a frequent speaker on engaging talent and leadership constructs to support gender diversity, including strategies to support career life fit.
- Bob GrutersFacebook
Bob Gruters is the US Group Lead for Facebook’s Entertainment + Technology & Connectivity
business teams in North America, overseeing marketing relationships with leading brands across these key verticals. With more than 20 years of experience, Bob has held key leadership positions across the marketing and advertising industry that span television, digital, print, and OOH media.
Prior to joining Facebook, Bob launched REVOLT Media, Sean Combs’ television and digital music platform, where he was Executive Vice President of Sales and Marketing. Before that, he was Senior Vice President of Client Development at Univision and Vice President of Business Development at Viacom representing the Entertainment group which included Spike TV, Comedy Central, TV Land and CMT. Before his career in television, Bob led Marketing Services for The New Yorker at Conde Nast.
Bob was also the Media Director at Sony Electronics where he led media and marketing strategy across the consumer and B2B divisions. Prior to this position, he held numerous marketing positions at JC Decaux, Esquire (Hearst), and Gannett.
Bob earned a Bachelor of Arts degree from Rowan University where he met his beautiful wife, Barbara. He is the very proud father of Evan, Grace, Matthew & Ryan and resides in Westfield & Monmouth Beach, NJ.
- Jim UnderwoodFacebook
- Adam RockmoreFandango
- Gayle FuguittFoursquare
Gayle Fuguitt is Chief of Customer Insights and Innovation at Foursquare. Gayle is recognized as one of the foremost global experts in insights, analytics, business marketing, consumer trends and how these variables translate into concrete revenue growth for client companies. She architects c-suite growth and business outcomes for a wide array of leading advertisers in diverse industries through global, mobile location intelligence uniquely embraced by marketing, sales and engineering. Fuguitt’s combined expertise as a global insights and analytics leader, creative revenue driver and an early adopter and translator of game-changing technology into business growth drivers, and her award-winning industry results-driven leadership operationalizes Foursquare solutions to scalable growth opportunities, enabling the future now.
As CEO and President of The Advertising Research Foundation (ARF), Gayle was the first woman to lead this 79-year-old organization of media-tech analytics leaders across 400 plus member companies. Gayle’s three-year tenure is notable for its historic achievements. She spearheaded original million-dollar research quantifying $31 billion in multiplatform marketing spending opportunities for advertisers to invest, versus discounting. Industry leaders have designated her research results as “the most important original research in the industry in three decades.” The data Gayle spearheaded is considered so forward thinking it is now being implemented as a viable tool for marketers across all sectors.
As CEO, Gayle’s leadership included the formation of A Women Analytics Initiative while her other efforts forged value-driven connections and strategic collaborations with industry leaders like Facebook, Wal-Mart, Twitter and Google which increased ARF’s endowment by thirty percent in three years.
Prior to her role at the ARF, Gayle spent more than twenty-five years as an innovator at General Mills. In 1998, she was appointed the first officer ever of marketing research. Among historic firsts that contributed to growth for the global manufacturer, she changed the name of the function from “marketing research” to ”consumer insights”. Considered unprecedented, she led the shift of eighty-five percent of General Mills’ research to the Internet in one year.
Gayle led the multi-national company’s investments of over $70 million dollars in venture capital into Internet research, social media research and mobile research. Among other groundbreaking firsts, Gayle held the leadership position of Global Consumer Insights for 18 years – the longest of any executive in the industry — before leaving to seek new leadership opportunities in 2011.
In 1998, Gayle led a twenty million-dollar investment for General Mills in an Internet research startup company called MarketTools. With her bold leadership advisement, General Mills became the first in the industry to invest in technology to co-create business solutions for marketers.
She facilitated a $70 million dollar investment in MarketTools, Iconoculture and other social media and mobile insight and innovation firms. Gayle was appointed to the MarketTools board where she served for a dozen years. From 2005-2010, she served as MarketTools’ Chair, Governance Committee. MarketTools was later acquired by Survey Monkey, and capitalized at over one billion dollars.
Among other Board of Directors’ positions Gayle served for seven years on the Iconoculture board.
In 2014 Gayle was inducted into the Market Research Council (MRC) Hall of Fame. Gayle holds a B.S. in Economics and a B.A. in Industrial Relations from the University of North Carolina at Chapel Hill. She earned her M.B.A.in Marketing Research from the University of Wisconsin in Madison. A passionate supporter of the arts, Gayle is a trustee at the Minneapolis Institute of Art and serves on the board of advisors of the Brooklyn Museum. She lives in New York City with her husband, Tom.
- Darren SchillaceFox Broadcasting
Darren Schillace was named Executive Vice President, Marketing, for Fox Broadcasting Company (FOX) in June 2017. In this role, he is responsible for managing FOX’s marketing strategy, media, social content marketing, affiliate and MVPD marketing, special operations and brand partnerships.
Most recently, Schillace was Senior Vice President, Marketing, at ABC Entertainment, where he oversaw all marketing strategies for the network’s primetime, late-night and daytime programming, spanning on-air promotion, off-network creative, digital marketing, creative and social media, paid media, strategic partnerships and events. He led the creation of ABC’s team to drive the direction of on and off-air marketing creative for such shows as 20th Century Fox Television’s “Modern Family,” “Fresh Off the Boat” and “Speechless,” as well as ABC’s “Designated Survivor,” “black-ish,” “How to Get Away with Murder,” “Desperate Housewives,” “Lost,” “Grey’s Anatomy” and “Dancing with the Stars.” Other programming marketed under his watch include the Academy Awards, CMA Awards and Billboard Music Awards. Schillace also oversaw the successful strategy behind ABC’s Thursday night branding, “TGIT”; its comedy brand, “ABC Funny”; and launched the marketing team for the network’s aligned production division, ABC Studios.
From 2010 to 2012, he was Vice President of Consumer Marketing for OWN: Oprah Winfrey Network. As part of the network’s executive launch team, Schillace was responsible for OWN’s marketing strategy, off-air creative, on-air scheduling and paid media.
Before that, Schillace posted his first stint with ABC, where he was Vice President, Marketing Strategy. During his early tenure with the network, he managed all marketing strategy and research, digital strategy, paid media and marketing partnerships for ABC’s primetime and late-night slates. He joined ABC in 2003 from Walt Disney Parks & Resorts, where he handled marketing strategy for EPCOT and Disney’s Animal Kingdom in Orlando.
Schillace, who started his career working in production and design at Random House, also worked at a number of advertising agencies, including Ogilvy & Mather and TBWA Chiat/Day. He received a Bachelor of Arts in advertising from Penn State.
- Alex AngeledesGoogle
As Managing Director of Media & Entertainment in Google’s “Large Customer Sales (LCS)” organization, Alex leads Google’s national advertising business as well as multiple global partnerships in the Media and Entertainment category. The category includes Theatrical, Home Entertainment, Streaming Services/OTT, Video Games, Publishing, Broadcast and Cable Television, Major Sports Leagues/Broadway, and Live Events/Ticketing. In this role, Alex and his teams work with their respective brand and agency partners to leverage Google’s broad platforms, including YouTube, Mobile, and Google.com, to effectively reach and engage their core consumers in a digital world.
Prior to Google, Alex enjoyed a successful 17 year career as an Ad Sales leader at Viacom/MTV Networks, where he lead the West Coast sales efforts across the portfolio of MTV and Vh1 Networks and their multiple screens. In 2011, he went on to join VICE Media as their first Chief Revenue Officer, helping to establish the company nationally across the advertising landscape. In mid2012 Alex joined Collective Digital Studio, a top MultiChannel Network (MCN) on the YouTube platform, as their Chief Revenue Officer where he built their sales infrastructure and developed their sales strategy, and delivered exceptional results as the company developed into a leading MCN on the YouTube platform, before joining Google in the summer of 2014.
- Stephen DavisHasbro, Inc.
Stephen J. Davis is Executive Vice President and Chief Content Officer for Hasbro, Inc. He is responsible for aligning Hasbro’s storytelling with the transformative work of its teams to bring play to life around the world, including producing content and developing consumer products strategies that activate Hasbro’s brands across multiple platforms. Mr. Davis oversees the Company’s Los Angeles-based Hasbro Studios, the TV and digital content production and global distribution division; Allspark Pictures, the feature film division; Boulder Media, its wholly-owned, Dublin-based animation studio; and Cake Mix Studios, the in-house commercial production arm. Mr. Davis is also responsible for Hasbro’s Global Consumer Products Licensing & Publishing division, which is focused on brand building and monetization for the more than 1,500 well-known brands that make up Hasbro’s portfolio. He is also involved in managing Hasbro’s interest in the Discovery Family Network.
Under Mr. Davis’ guidance, Hasbro’s TV and film studio has expanded dramatically, developing and producing popular TV shows based on Hasbro’s world-class brands. Content from the studio can be seen in over 190 territories around the world and have been nominated for numerous awards, including nine Daytime Emmys. Under its Allspark Pictures film label, Hasbro has produced JEM AND THE HOLOGRAMS (UNIVERSAL); OUIJA 1 & 2 (UNIVERSAL); is in production on MY LITTLE PONY: THE ANIMATED FEATURE (LIONSGATE), TRANSFORMERS: THE LAST KNIGHT (PARAMOUNT) among others, in partnership with the major Hollywood studios. Mr. Davis has been instrumental in establishing Hasbro’s joint venture with Paramount Pictures to create a cross-property onscreen film universe which features rich content from brands like G.I. Joe, Micronauts M.A.S.K. and Visionaries.
Prior to joining Hasbro, he was CEO of Family Entertainment Group LLC, which, under his direction, was engaged in the development, production, revitalization and distribution of family-oriented entertainment content. He joined the company from his post as President of Mobile and Online Media at the NASDAQ-listed digital media company, InfoSpace.
Before that, Mr. Davis served as President of Granada America, a unit of one of Europe’s leading producers and broadcasters of quality television programming. During his tenure at Granada America, the company developed and produced award-winning and highly-rated reality, drama, kids and factual programming, and became at the time, the largest foreign-owned supplier of programming to the U.S. networks.
Mr. Davis took on his role at Granada America after serving as CEO and President of his two previous companies; Hamdon Entertainment and Carlton America respectively. Mr. Davis is a member of the Board of Directors of Discovery Family Network; the Hollywood Radio and Television Society (HRTS); the International Academy of Television Arts and Sciences, and the Zimmer Children’s Museum of Los Angeles. He is also a member of the Los Angeles Board of Governors of the Paley Center for Media. Mr. Davis is a Trustee of the Natural History Museum of Los Angeles and of Wilshire Boulevard Temple.
- Sabrina CalouriHBO
Sabrina Caluori is senior vice president, Digital Media & Marketing for Home Box Office where she oversees all digital and social marketing for HBO as well as the editorial and publishing of HBO.com, HBO GO and HBO NOW. Additionally, she is leading Acquisition and Retention efforts for HBO NOW, responsible for the development of the enterprise social media strategy and the exceptional digital marketing team at HBO. Caluori has had tremendous success using digital media and data to build massive, engaged fan bases for hit shows including True Blood, Game of Thrones and Westworld. This year, her team drove the largest ever television trailer release on social media for Game of Thrones, leading to record-breaking ratings and received an Emmy® nomination for Outstanding Creative Achievement in Interactive Media for the Westworld digital campaign.
She joined HBO in September 2007 as Director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, where she used her unique ability to marry media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google and Comedy Central.
Caluori has led creative teams to numerous prestigious awards including an Emmy® for exceptional user experience and design, a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology plus several Webby and Shorty Awards. She is a loquacious speaker having taken the stage for Ad Age, Mashable, Promax, the ANA and SXSW, among others. In 2014, she was named to Ad Age’s Top Digital Marketers and Brand Innovators Top 50 Women in Marketing. In 2016, Sabrina was inducted into the Advertising Hall of Achievement for demonstrating outstanding leadership in the advertising space.
- Kelly CampbellHulu
Kelly Campbell serves as Senior Vice President & Chief Marketing Officer of Hulu where she leads Hulu’s overall marketing across the SVOD and Live TV businesses, and drives the strategic vision and voice behind the Hulu brand. Campbell leads a team of marketers who are responsible for creating and executing initiatives across Hulu’s brand, creative, performance and content marketing, as well as entertainment publicity and consumer research. As CMO, Campbell also works closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand is reflected in every aspect of the Hulu experience.
Prior to joining Hulu, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition, and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Campbell worked in investment banking for JPMorgan Chase.
Campbell holds an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University. She resides in Manhattan Beach, CA with her husband and two sons.
- Gayle TrobermaniHeartMedia
Gayle Troberman is the Executive Vice President and Chief Marketing Officer at iHeartMedia, Inc. In this newly created role, Troberman works with all of iHeartMedia, Inc.’s businesses to closely connect them with consumers, helping integrate the company’s brands, products, and platforms even more deeply into consumers’ daily lives.
Prior, Troberman, a highly respected marketing industry veteran, served as Chief Marketing and Ideas Officer at IPG Mediabrands. Gayle spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company’s portfolio of brands and global advertising campaign across consumer and B-to-B products including Windows, Office, Bing, and XBOX.
She was also an early internet innovator, creating the industry’s first branded entertainment division at MSN, where she developed many of the first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers, and consumers.
Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.
- Charles PorchInstagram
- Ronalee Zarate-BayaniLA Rams
Ronalee Zarate-Bayani is the Chief Marketing Officer for the Los Angeles Rams. In this role, she is responsible for defining and building the Rams brand, helping shape the experiences and value proposition of the new 300-acre Los Angeles Stadium and Entertainment District at Hollywood Park, which will be home to the Los Angeles Rams starting in 2020, and creating a modern LA entertainment experience for the next generation of fans. Prior to joining the Rams, Ronalee was Head of Global Integrated Marketing Communications and Digital Advancement for the Hershey Company. In that role, she focused on establishing modern marketing excellence, ensured Hershey’s portfolio of brands had compelling consumer experiences, and built enhanced digital capabilities.
Prior to Hershey, Ronalee worked in multiple leadership roles at Visa Inc with an emphasis on leveraging consumer insights and digital experiences to create effective consumer marketing campaigns. While there, she formed a new internal marketing consulting group that embedded cultural and social insights into brand strategies and led the development of digital-first, new product launches. Prior to Visa, Ronalee cultivated her zeal for brand building through various marketing roles with Taco Bell that started in Brand Marketing, then Brand Communications and then culminated in leading the Digital Team.
Ronalee is passionate about building brands, especially through modern digital experiences, and has over 15 years of marketing experience across a variety of industries. Throughout her career, she has focused on growing brands and cultivating winning teams both as an entrepreneur and an intrapreneur in global companies around the world, including Japan, South Africa, and the Philippines.
Ronalee holds an M.B.A. from the Stanford Graduate School of Business and graduated summa cum laude with a B.A. in Political Science from the University of California, Irvine.
- Jill WilfertLEGO Group
Jill Wilfert began her LEGO® career 30 years ago, during which time she has held a variety of positions within the company’s U.S. and global marketing teams. She has been a key driver of the company’s collaboration with the entertainment industry, which began in 1999 with the introduction of the first licensed LEGO play theme: LEGO Star Wars. Ms. Wilfert’s efforts to expand the company’s licensed product portfolio led to partnerships and long-standing collaborations with a host of premier IP owners. In recognition of the success the company has had, the LEGO Group was recently voted #1 in licensing for the 4th year in a row in the Kidscreen Hot 50 list of kids entertainment companies.
In addition to translating the world’s best properties into building sets, Ms. Wilfert and her team, have led development and distribution of The LEGO Group’s portfolio of entertainment content. Under her leadership, the LEGO content portfolio has expanded to include animated specials, multiple successful series, mini-series and most recently the launch of the very well received LEGO Masters reality competition series. LEGO content can be seen in over 100 countries around the world, across a wide range of platforms, reaching hundreds of millions of fans. Ms. Wilfert has also overseen the LEGO Brand’s critically and commercially successful launch on to the big screen and has served as executive producer on all of the LEGO theatrical movies. She continues to work closely with Warner Brothers and with the LEGO filmmakers to bring the creativity and fun of the brand to life through compelling and engaging storytelling.
Following the success of The LEGO Movie in 2014, she was named by Fast Company magazine as one of the 100 Most Creative People in Business.
- Debra NguyenLevi's
- Mindy HamiltonMarvel
As Senior Vice President of Global Partnerships and Marketing for Marvel, Mindy Hamilton oversees the strategic development, negotiation, and execution of multi-platform global marketing partnerships spanning Marvel’s film, television, digital, and publishing businesses. This includes marketing activations, promotional campaigns, placement integrations, licensing for Marvel’s vast IP library, and large-scale events such as Comic-Con and film premieres. Throughout her career, she has successfully launched and managed partnerships with major brands including Google, Lexus, Audi, Coca-Cola, Microsoft, Geico, Pepsi, Frito-Lay, Kellogg’s, and Pizza Hut.
Before joining Marvel in 2015, Hamilton served as Senior Vice President of Worldwide Marketing Partnerships at Paramount Pictures. In her work, she is driven by the creative and strategic collaboration that can lead to a moment of magic in pop culture. She strives to stay ahead of the curve in the digital sphere, finding the newest and most effective ways to help brands tap into Marvel’s ever-growing fan base while preserving the integrity of Marvel’s rich history of stories and characters.
- Lisa McKnightMattel
Lisa McKnight serves as Senior Vice President and Global General Manager for Mattel’s Barbie brand, a role she has held since 2016. In this role, McKnight leads a global team that’s focused on brand strategy, product development and marketing execution for the iconic Barbie brand. McKnight has been instrumental in evolving the brand to make it more relevant and compelling to girls and parents around the world, leading to consistently improved retail sales and deeper consumer engagement.
Lisa has spoken at many conferences, including the Cannes International Advertising Festival, Fast Company Innovation Festival, WFA Global Marketer Conference, Most Contagious Summit, Brand Innovators and Bentonville Film Festival. She is also the 2016 recipient of AdWeek’s Brand Genius Award, and serves on the Boards of MAKERS Women and the Toy Industry Association Foundation.
Prior to her current role, McKnight served as Senior Vice President and Global Brand General Manager for Mattel’s Monster High and Ever After High brands where she developed and led highly successful marketing, advertising and brand promotional activities. Under her leadership, the Monster High brand forged a breakthrough partnership with Lady Gaga’s Born This Way Foundation, which paved the way for numerous cross-promotional opportunities while delivering positive messages to girls everywhere.
Previously, as Senior Vice President of Mattel’s North America Division, McKnight managed the business and marketing strategies for the entire Mattel brand portfolio, including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends, in the United States. McKnight held responsibility for pricing and retail channel strategies, media planning and buying, public relations, promotions and advertising for the market.
Since joining Mattel in 1998, McKnight has several senior leadership roles with the company, including Vice President, Global Marketing, Barbie. In this role, she lead a highly successful brand re-launch tied to Barbie’s 50th anniversary. As a result of her efforts to improve the brand’s global positioning and cultural relevance, Barbie enjoyed four-consecutive years of sales growth.
Earlier in her career, McKnight gained significant marketing and brand management experience with a number of leading global consumer brands. She held numerous positions with award-winning agencies, including Grey Worldwide, Foote, Cone & Belding, Gardner Geary Cole & Young, where she represtented clients like Bank of America, Fairmont Hotels and Taco Bell. In addition, McKnight helped lead marketing strategy for Gap Inc., where she oversaw numerous campaigns, including the Easy Fit Jeans campaign with the now-iconic LL Cool J spot, along with the highly-successful Khaki Swing campaign.
Lisa is a native Californian and resides in Los Angeles with her husband Bill and their two daughters.
- Matthew FerrignoMaverick
Matt Ferrigno is the VP of Brand Partnerships at Maverick, which manages artists such as Madonna, U2, Paul McCartney, The Weeknd, Nicki Minaj, Miley Cyrus, Jason Aldean, Britney Spears, The Roots, Lil Wayne, and others.
At Maverick Ferrigno has forged various branding partnerships for Madonna, Miley Cyrus, Nicki Minaj, Lil Wayne, G-Eazy, The Roots and more.
Such partnerships include, the critically acclaimed Lil Wayne Samsung Galaxy s7 TV commercials and Nicki Minaj’s global MAC Cosmetics collaboration. Recently he has played an instrumental role in breaking the career of G-Eazy through partnerships with Adidas, Bud Light, Beats by Dre and other partners.
Ferrigno started his career on the record label side of the business at Island Def Jam working in the strategic marketing department for six years. It was there that he honed his skills by crafting partnerships for Justin Bieber, Jennifer Lopez, Ludacris, Big Sean and more.
In 2011 Ferrigno was named to Billboard’s 30 under 30 list and in 2016 named to the 2016 Billboard’s 40 Under 40 list.
- Michael KassanMediaLink
Michael E. Kassan is an internationally recognized business strategist operating at the intersection of the media, advertising, entertainment, technology and financial industries. He is the founder of MediaLink, a leading strategic advisory firm with principal offices in New York, Los Angeles, Chicago, San Francisco, London and Frankfurt. The team of 150+ provide critical counsel in the areas of strategic marketing and brand development, implementation roadmaps, technology solutions for media, media sales and revenue generation, business development, organizational planning and competitive analysis to many of the Fortune 100’s biggest global brands.
Previously, Kassan was the President/COO and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age Magazine. He joined Initiative Media Worldwide in 1994, and helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and COO of International Video Entertainment (Artisan Entertainment).
Kassan is often called upon as a speaker and commentator to share his insights on the media and advertising industries, changes within them, growth, and the places in which tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences.
In addition, Kassan has served on the Board of the Hollywood Radio and Television Society, the Commission on California State Government Organization and Economy and the Cultural Affairs Commission – City of Los Angeles and has been Chairman of the State Senate Select Committee on the Entertainment Industry. Kassan is also a strong supporter of community and not-for-profit programs, and currently serves as Chair of the UJA-New York Marketing Communications Committee. He also plays an active role in children’s education and mentoring, having been involved in both the H.E.L.P. Group, a non-profit organization serving children with special needs, and the Big Brothers/Big Sisters program of Los Angeles.
- Jacqueline ParkesMTV, VH1 and Logo
As Chief Marketing Officer for MTV, VH1 and Logo, Jacqueline Parkes oversees the marketing efforts on all platforms and plays a lead role in shaping and evolving the three brands. In 2017, Parkes rebranded the 2017 MTV Movie & TV Awards and 2017 MTV Video Music Awards. Parkes joined MTV following a transformational 21-year tenure at Major League Baseball, where she became the league’s first CMO and the first female CMO in professional sports. As CMO, Parkes was responsible for promoting the league’s brand by overseeing advertising, marketing, promotion, research, ticketing analytics, design services, community relations and educational programming. She joined MLB in the wake of the 1994 strike and undertook initiatives that reinvigorated the brand; helping more than quadruple revenue, marketing MLB At-Bat to help it become the top-selling sports app of all time, and strengthening its commitment to community affairs and philanthropy through efforts including Jackie Robinson Day and the league’s partnership with Stand Up To Cancer. Parkes has received numerous industry accolades over the course of her career, most recently being named the “Most Influential CMO on Social Media” by Forbes in 2014 and ranking second among PR Week’s “Top 40 Marketing Innovators to Watch” in 2015. Parkes reports directly to Chris McCarthy, President of MTV, VH1 & Logo.
- Pam KaufmanNickelodeon
Pam Kaufman is currently the Global Chief Marketing Officer and President of Consumer Products for Nickelodeon, a division of Viacom. In these dual roles, she also directs all global strategic property planning and marketing efforts across television, digital, social, events and music for Nickelodeon’s iconic franchises and hit preschool properties, including SpongeBob SquarePants, Dora the Explorer, Teenage Mutant Ninja Turtles and new hits like PAW Patrol. She also leads Nickelodeon’s billion-dollar global consumer products business, which encompasses merchandising and licensing.
As President of Nickelodeon’s global Consumer Products business, Kaufman spearheads licensing programs with high-profile brands including, Mattel and their various divisions, Playmates and Activision; fashion collaborations with designer and style maker Jeremy Scott and NBA Superstar Carmelo Anthony; and partnerships with retail powerhouses including Macy’s, Walmart, Kmart, Target and Toys ‘R’ Us. During her tenure at the helm of the net’s Consumer Products business her team has notched double-digit increased sales across all key retailers for three consecutive years and has ushered the Nick brand into a long list of new retailers.
Kaufman’s focus as Global Chief Marketing Officer is on strategic planning for key franchise properties across all Viacom platforms. Additionally, she has deep experience directing social and experiential marketing initiatives. She helmed the successful reinvention of Teenage Mutant Ninja Turtles; which has emerged as a global success for Viacom, including a hit CG-animated series; two feature films in partnership with Paramount Pictures; and is a global consumer products powerhouse—currently ranking as the number-one action-figure brand across all retail.
Kaufman oversees the company’s partnership marketing efforts, working with major advertisers such as General Mills and Toyota. She also oversees Nick’s Recreation and Live Events Marketing teams, helming the marketing strategy and support for brand extensions like Nickelodeon Universe at Mall of America, the SpongeBob store at Orlando’s Universal Studios, and the Nickelodeon-branded hotel opening in the Dominican Republic, in partnership with Karisma Hotels & Resorts. She also spearheaded digital initiatives such as the network’s top-selling apps; Nick Radio, the network’s first-ever partnership with iHeartMedia; and live events including the annual Kids’ Choice Awards, the Kids’ Choice Sports Awards and the HALO Awards.
Under Kaufman’s leadership, the Nickelodeon Brand Marketing team was presented with the NAMIC Excellence in Multicultural Marketing award. She’s also received numerous awards in recognition of her innovative work. Most recently, she was named to Multichannel News’ 2016 Class of Wonder Women. Previous accolades include being named Advertising Age’s Entertainment Marketer of the Year, and Brandweek’s Grand Marketer of the Year and Marketer of the Year. She also currently serves as a Board Member of Bottomless Closet.
Before joining Nickelodeon as Vice President of Nickelodeon Promotions Marketing, Kaufman worked at Turner Broadcasting System, Inc., as Vice President, Promotions. There, she started the Promotions Group within TBS’s Licensing & Merchandising division leading the efforts for corporate initiatives like The Flintstones, Scooby Doo and Johnny Quest. she began her career at Grey Advertising’s Beaumont-Bennet division working closely with fast food, packaged goods, and beverage company clients.
Pam earned a Bachelor of Arts in Public Communications from American University.
- Aimee LapicPandora
Aimée Lapic is the Chief Marketing Officer for Pandora where she is responsible for overseeing consumer brand strategy, market positioning, public relations and marketing communications, creative and performance-based and partnership marketing for the company.
Previous to Pandora, Aimée served as the Senior Vice President / Global Chief Marketing Officer for Banana Republic as well as the General Manager of Banana Republic.com. Aimée was responsible for global P&L accountability for the ecommerce business as well as overseeing the creative and marketing teams across the $2.8B business.
Prior to that, Aimée held numerous positions over thirteen years across Gap, Inc., in leadership roles, including Senior Vice President and General Manager of Gap Outlet International, where she drove 20 consecutive quarters of growth.
Aimée currently serves as a Marketing Advisory Board member of Ridge Ventures, a venture capital firm focused on early-stage consumer internet and enterprise IT investments. Its current fund is $120MM.
She holds a B.A. in English Literature from Princeton University, and an M.B.A. from Harvard Business School.
- Meredith GuerrieroPinterest
Meredith Guerriero (@mguerriero) is US Head of Partnerships at Pinterest responsible for the CPG, Auto, Entertainment and QSR industry teams. Meredith is also the site lead for the Pinterest New York office overseeing operations and culture. Her team works closely with partners, helping them utilize Pinterest to solve business challenges and drive meaningful results. Prior to Pinterest, Meredith built and led Facebook’s sales efforts across multiple verticals. Prior to that, Meredith spent ten years at Google, leading their sales and commercialization efforts for their programmatic offerings and leading their efforts for the Automotive industry globally. Meredith is a proven thought leader who has spoken at numerous conferences across the including Cannes Lions Health. She is currently pinning “she sheds”, lazy rivers, and recipe.
- Mary YeePlayStation
In 2013, Mary joined the PlayStation Marketing team to help develop the launch strategy for PlayStation 4, which went on to become the global sales leader this console generation. From there, she developed the PlayStation brand architecture and led the development of PlayStation’s global brand strategy. Mary brings a unified approach to marketing communications and media spend, and oversees strategic planning across the marketing organization. Promoted to Vice President in 2017, Mary’s responsibility increased to include Platform and Peripherals Marketing in addition to Brand Strategy, Media/Agency Relations, and Digital Retail Marketing.
Prior to joining PlayStation, Mary held marketing roles managing premier brands including Clorox, Johnson & Johnson, and Neutrogena, and a leadership role in a technology startup focused on digital media and e-commerce. Mary earned a Bachelor of Science from University of California at Berkeley and a Master in Business Administration from Harvard Business School.
- Don BuckleyShowtime Networks
As Chief Marketing Officer for Showtime Networks Inc., Donald Buckley oversees the network’s marketing, creative advertising and digital media divisions, including consumer marketing, promotions, media, and the day-to-day operations for Showtime Networks’ digital platform marketing, broadband, mobile, emerging platform initiatives and multiplatform content.
He previously served as Executive Vice President, Program Marketing and Digital Services. Buckley joined SHOWTIME in April 2011 as Senior Vice President, Digital Services, overseeing the company’s Digital Media Group, including the day-to-day operations for Showtime Networks’ broadband, mobile and interactive television (ITV) initiatives and managed multi-platform content, digital platform marketing, production and technical operations.
Buckley worked for more than 20 years at Warner Bros., founded its interactive marketing department, and was also a co-founder of Warner Bros. Online, now known as Warner Bros. Advanced Digital Services. Until 2008, Buckley served as Warner Bros.’ Senior Vice President, Interactive Marketing and was previously its Vice President, Theatrical Marketing. He headed the company’s New York offices.
Before joining SHOWTIME in 2011, Buckley launched the integrated, interactive marketing company THA.i, with clients that included IMAX, Focus Features, CBS Films, Warner Bros. and Universal Studios, among others. He was a partner at the company, as well as its President.
Buckley is based out of the company’s New York headquarters.
- Elias PlishnerSony Pictures
- Josh GreensteinSony Pictures
- Marisa ThalbergTaco Bell
As the Chief Brand Officer, Marisa Thalberg leads all product and brand marketing along with all brand engagement functions. Product/concept development and management, creative, merchandising, digital/social, media, strategic partnerships, communications teams report to her, and with these teams she’s leading the global brand forward in exciting ways, toward its mission of becoming a Category of One.
Marisa’s earlier career spanned both the client and agency worlds, including serving for several years as Head of Global Advertising at Unilever Cosmetics International and The Estée Lauder Companies, Inc. There, she pioneered the company’s global digital and social marketing, building this capability across the company’s collection of over 30 prestige beauty brands, transforming these brands’ approaches to modern consumer engagement.
Concurrent to her advertising and marketing career, in 2002 Marisa became the founder of the organization Executive Moms (www.executivemoms.com), which became a leading social network and content provider to this important demographic of women.
Today, she inspires her team and agencies to think about Taco Bell in unexpected ways, creating cultural topspin moments, including a first-ever collaboration collection with Forever 21 and making Taco Bell a destination wedding venue in Las Vegas, NV. She also flipped industry value advertising on its head, focusing the brand’s campaign on the product and experience instead of the price; creating the most elevated campaigns for the least expensive items on the menu. These successful projects are only the beginning and she is excited to continue elevating the brand.
Marisa has become a frequent industry speaker at conferences and events including The CMO Summit, IAB Leadership Summit, Luxury Interactive, BlogHer, InternetWeek and the WWD Summits.
Among the honors she has received, Marisa has been named one of the top 5 Social Business Leaders in the Nation by The Economist, a Top 50 Women in Marketing by Brand Innovators, an Advertising Working Mother of the Year, an Advertising Age “Woman to Watch,” 2017 Woman of the Year by She Runs It, and 2017 Top 25 CMOs by Forbes. Her favorite, however, was being selected by UNICEF as their iconic representative of U.S. working mothers for their State of the World’s Children report.
Marisa is a Phi Beta Kappa, Magna Cum Laude graduate of Brown University. She, her husband David, and their two daughters, Hannah and Avery, remain devout New Yorkers who have acclimated very nicely to their not-so-new home in Orange County, CA.
- Walt HorstmanTiVo
Walt Horstman leads TiVo’s advanced advertising platform and data business. An industry pioneer in data-driven TV advertising, Mr. Horstman previously launched and built AudienceXpress, an industry-leading automated TV sales platform, that was ultimately acquired by Comcast in 2015. Prior to that, he held senior positions at Visible World, Cablevision and Accenture. He has a B.A. in Economics and German from Amherst College and an MBA from Stanford University. He and his spouse, Dexter, enjoy exploring the rich history and beauty of the Hudson River Valley.
- Chris LinnTruTV
Chris Linn is president, truTV. In his role, he is responsible for leading the strategic direction and core creative and business functions of the network, including the development and production of original programs and oversight of all marketing and digital initiatives as well as strategic planning for truTV. Linn is based in New York and reports to David Levy, president of Turner.
Since joining truTV in August 2013, Linn has successfully navigated the network through an extensive brand and programming evolution that has transformed truTV into an all-new comedy network with a distinct point of view. Under his direction, the new truTV was launched in 2014 and now includes a portfolio of talent-driven series including Adam Ruins Everything, At Home with Amy Sedaris, I’m Sorry, Jon Glaser Loves Gear, The Carbonaro Effect, and Those Who Can’t, among others. During his tenure Linn acquired the popular variety sketch series Billy on the Street and earned the network its first Emmy® Award nomination in 2017. Under his direction, the network has also built its flagship original series Impractical Jokers into a fan-favorite, multi-platform juggernaut. As a result of this brand refresh, truTV today is programming premium comedic content that is delivering consistent ratings growth, significant engagement and attracting younger, more desirable audiences.
Linn came to truTV after serving as executive vice president of programming and head of production for MTV. During his tenure, Linn helped develop and oversee the production of some of MTV’s biggest hits, including the hugely-popular Jersey Shore and its successful spin-off, Snooki & JWOWW. More recently, he led the team that developed the 2012 hit Catfish and launched Ke$ha: My Crazy and Beautiful Life. In addition, Linn oversaw the development of movies like DisConnected, Made: The Movie and My Super Psycho Sweet 16.
Prior to MTV, Linn held various positions at Nickelodeon and Spike TV, where he oversaw production on original series, pilots and specials and production management for marketing.
Linn is a member of the executive board of the New York Television Festival. A native of Orlando, Fla., he earned a bachelor’s degree in theater arts from the University of Florida, College of Fine Arts.
- Molly BattinTurner
Molly Battin is Executive Vice President and Global Chief Communications and Corporate Marketing Officer for Turner. She is responsible for brand reputation across all platforms, internal and external strategic communications, media planning and buying, media relations and publicity, and assuring that all communications reflect Turner’s core values and advance its business strategy. Battin reports to John Martin, chairman and chief executive officer of Turner, and sits on his executive leadership team.
Battin has held leadership roles since joining Turner in 2000, most recently as chief brand strategy officer, leading the global brand strategy, corporate communications and marketing, employee branding, media planning, ad placement buying, creative production and digital media strategy for the company. Prior to that, she served as chief media and business insights officer, responsible for leading and evolving the company’s endeavors in such areas as research, creative production, media planning and asset management. She previously was general manager of upwave, the entertainment brand created by Turner to explore marketplace opportunities for health and lifestyle-themed digital and television content.
Battin assumed leadership of Turner Media Group in 2009 after serving as senior vice president of brand development and digital platforms for TBS, TNT and Turner Classic Movies (TCM). In 2004, she spearheaded the creation of the TBS Very Funny brand through a campaign that earned multiple prestigious industry honors, including a Lion Award at Cannes, the Gold Effie for Advertising Effectiveness and induction to the Cable & Telecommunications Association for Marketing (CTAM) Hall of Fame. She previously led domestic marketing for CNN, CNN Headline News and CNNfn as vice president of strategic marketing.
Prior to joining Turner, Battin was vice president of marketing for EzGov, Inc, an Atlanta-based e-Government company where she managed strategic brand development, advertising, consumer and marketing research, and public relations. Additionally, she served in brand management for The Coca-Cola Company, overseeing consumer advertising, Hispanic advertising, consumer promotion, internet strategy and media for Sprite. Battin also worked in advertising account management at Bates USA and D’Arcy, Mathis, Benton, and Bowles, New York, working on Miller Brewing Company and Kraft Foods accounts, respectively.
Battin is a Fellow of the Women in Cable Telecommunications (WICT) Betsy Magness Leadership Institute. She currently serves on the board of the Agape Youth and Family Center and the advisory board for Imagine It! The Children’s Museum of Atlanta. Battin earned a bachelor’s degree in American history from Princeton University and a MBA from Northwestern University.
- Brendan GaulUM/J3 Studios
Brendan has spent over 12 years developing creative work for Johnson & Johnson’s brands across all of their sectors as well as other IPG clients. He believes in harnessing the strengths of the best partners possible, to bring ideas and stories to life for a brand. Some of his favorite campaigns are: ACUVUE- 1 DAY “Starts Today,” ONE TOUCH- “The Global Diabetes Handprint,” JOHNSON’S BABY- “Treasuring Everyday Joy” and CHILDREN’S MOTRIN- “Unstoppable Moms.”
He began working at McCann-Erickson as a Creative Director on Johnson & Johnson in 2002 and joined the team at UM to build J3, a dedicated unit servicing Johnson & Johnson in 2007. Brendan has recently taken on the role of Global Creative Director, UM Studios where he is focused on building custom, story-led marketing campaigns for all UM clients and further developing the practice around the world.
His most recent campaigns are Clean & Clear’s “See The Real Me,” which has caught the attention of the New York Times, Huffington Post Teen and Perez Hilton.com as well as the forging a creative partnership between the United States Postal Service and SONY pictures for the release of the Amazing Spider-Man 2 delivered by USPS.
Respected throughout the industry, Brendan has been celebrated as a Media All-Star by Adweek Magazine, sat on the Branded Content & Entertainment jury at the Cannes International Festival of Creativity and most recently, was named a 2015 Agency Innovator by The Internationalist.
- David O'ConnorUniversal Pictures
David O’Conner is Executive Vice President of Global Franchise Management and Brand Marketing for Universal Pictures, overseeing brand strategy and franchise development for all theatrical film releases, along with optimizing our global marketing partnerships.
O’Connor leads both the brand management team responsible for securing and negotiating film campaigns, as well as the marketing services team responsible for developing creative and managing promotional executions for various divisions including Universal Brand Development, Universal Pictures Home Entertainment, Universal Pictures International, Universal Parks & Resorts and NBC Universal Television Distribution. He is also responsible for leading and developing company-wide Symphony initiatives to support chosen theatrical titles through promotional spots, in-program integrations, on-air graphic elements, publicity stunts, editorial and talent appearances.
With twenty years of service with Universal Pictures, O’Connor has played a key role in establishing numerous Universal Pictures film properties into some of the most recognizable and beloved global brands including Illumination Entertainment’s Despicable Me, Fast & Furious franchise, Jurassic World, King Kong, The Incredible Hulk, and Dr. Seuss’s The Lorax.
Before becoming EVP in 2012, O’Connor was Senior Vice President, Brand Management and Marketing Services, a position created for him in 2008. Prior to that, he was named Vice President, Marketing Services and Brand Management in 2002, and he served as Executive Director, Strategic Marketing and Director, National Promotions. He joined Universal in 1997 as a Promotions Supervisor for the consumer products division, where he was promoted to Marketing Manager in 1999. O’Connor worked for Spelling Entertainment Group before coming to Universal.
O’Connor received a BA in Political Science and Communications from the University of Wisconsin at Madison.
- Ricky StraussThe Walt Disney Company
As President of Marketing for The Walt Disney Studios, Ricky Strauss oversees the Studios’ global marketing strategy encompassing creative, media, digital, promotions, publicity, research and synergy across all distribution channels for motion pictures released under the Disney (including Walt Disney Animation and Pixar Animation), Marvel Studios and Lucasfilm banners. Blockbuster films that Disney has delivered under Strauss’ tenure include Star Wars: The Force Awakens, for which Strauss was named Marketer of the Year by AdvertisingAge; Marvel’s The Avengers, Marvel’s Avengers: Age of Ultron and Marvel’s Guardians of the Galaxy; Disney’s Frozen, Cinderella, Maleficent and Big Hero 6; Disney•Pixar’s Inside Out and Brave; and DreamWorks Pictures’ Lincoln and Bridge of Spies.
A 25-year entertainment industry veteran, Strauss joined Disney in January 2012 after seven years as President of Participant Media, where he oversaw the company’s marketing, production, and acquisition for a broad range of socially relevant and commercially viable films, television programming and publishing efforts. Among the acclaimed films that Participant produced under Strauss’ tenure are the 2011 Academy Award®-winning blockbuster The Help, Contagion, Good Night and Good Luck, Syriana, The Kite Runner, The Visitor, the Academy Award®-winning documentaries An Inconvenient Truth and The Cove, Waiting for “Superman”, and PAGE ONE: Inside the New York Times.
Prior to joining Participant, Strauss founded Sony-based Ricochet Entertainment, where he executive-produced the Cameron Diaz film The Sweetest Thing, among other projects. He previously spent 16 years at Sony, where he served as a senior marketing executive (Columbia/TriStar Pictures) and later as Senior Vice President of Production.
Strauss attended the University of Vermont, graduating Phi Beta Kappa (cum laude) with a Bachelor of Arts in English and theater.
- Blair RichWarner Bros. Pictures Group and Warner Bros. Home Entertainment
Blair Rich serves as President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment. With both film and home entertainment marketing overseen by Rich, the Studio is able to strategically manage film titles through their entire lifecycle, respond nimbly to consumer demand, and increase benefits to its filmmaking, exhibition and retail partners. She was named to this post in January 2018.
Rich leads the development and execution of all marketing campaigns for both the Studio’s global theatrical and home entertainment releases. The Warner Bros. Pictures Group markets titles produced by Warner Bros. Pictures and New Line Cinema, as well as the Studio’s various production partners, including Alcon Entertainment and MGM. Rich has oversight of Warner Bros. Pictures’ worldwide creative advertising, publicity, media, global digital, global promotions and worldwide research groups. She also oversees the Home Entertainment marketing operation.
Most recently, Rich led the marketing efforts on “IT” and helped direct the campaigns for a number of Warner Bros. Pictures’ critical and global box office hits, including “Dunkirk,” “Wonder Woman,” “The LEGO Batman Movie” and “Fantastic Beasts and Where to Find Them.” Among the films Rich and the theatrical marketing team will support in 2018 are “Ready Player One,” “Rampage,” “Ocean’s 8,” “The Nun,” “Crazy Rich Asians,” “A Star is Born,” “Fantastic Beasts: The Crimes of Grindelwald” and “Aquaman.”
Prior to her promotion, Rich served as President, Worldwide Marketing, Warner Bros. Pictures and, before that, as Executive Vice President, Worldwide Marketing. She was also Senior Vice President, Marketing and Creative Advertising for the Studio’s international film division, having previously served as Vice President. After graduating from Georgetown University in 1997, Rich joined Warner Bros. Pictures International as a marketing trainee. She quickly rose through the ranks, becoming a director in 2002.
In addition to her professional responsibilities, Rich serves on the board of directors of LA Family Housing, whose mission is to help families transition out of homelessness and poverty through a continuum of housing enriched with supportive services. She lives in Los Angeles with her husband and daughter.
- JP RichardsWarner Bros. Pictures
JP Richards serves as Executive Vice President, Worldwide Marketing and Chief Data Strategist, Warner Bros. Pictures, a role to which he was promoted in June 2017.
In this role, Richards works closely with the film division’s head of global marketing on the development, strategy and execution of Warner Bros. Pictures’ worldwide marketing campaigns. Richards brings an innovative and collaborative approach to his areas of oversight within Warner Bros. Pictures, including Worldwide Promotional Partnerships & Alliances, Integrated Marketing, Digital Marketing, Multi-Cultural Marketing and Marketing Services.
He also serves as Chief Data Strategist, overseeing data strategy, data-driven media, audience intelligence and new approaches to the use of data in marketing for all of the Studio’s film releases, including Warner Bros. Pictures and New Line Cinema titles.
Previously, Richards served as Executive Vice President, Worldwide Digital Marketing, Warner Bros. Pictures. In this role, he oversaw the domestic and international digital teams and led groundbreaking campaigns for “Wonder Woman,” “Fantastic Beasts and Where to Find Them,” “Suicide Squad,” “Mad Max: Fury Road,” “San Andreas,” “Lights Out,” “Creed,” “Batman v Superman: Dawn of Justice,” “The Conjuring 2,” “Central Intelligence” and “The LEGO Batman Movie.” In this role, he established new and strategic relationships with key partners, such as Google, Snap, Facebook, Oracle and other key marketing and technology partners. He has also spearheaded data-driven marketing efforts across Warner Bros. and Time Warner, serving as a key leader in this area of opportunity and growth for the Studio.
Richards joined Warner Bros. Pictures in January 2015. Prior to that, he spent 12 years at Universal Pictures, most recently as Senior Vice President, Digital Marketing, where he led digital campaigns for the “Bourne,” “Fast and Furious” and “Despicable Me” franchises, to name a few.
- Gabrielle HeymanZynga
Gabrielle Heyman is Head of Global Brand Partnerships for Zynga, where she leads the Direct and Private Programmatic Ad Sales team in addition to managing Advertising Solutions. Gabrielle specializes in Engagement advertising and has a passion for the revolution in Entertainment consumption and its impact on brands.