Variety hosts a unique one-day summit dedicated to the business and shared ideas between advertisers, studio and TV content partners, digital media brands and next-generation technology leaders. Hear from top CMOs, advertising agencies, brand marketers, advertisers and film, TV, digital media and video game chiefs as they explore how their breakthrough ideas and campaigns have changed the current landscape of the industry. Join us as we explore the best strategies to advance entertainment and brand awareness as consumers scatter across new media options and multiplying screens and platforms.
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WhereUCLA Luskin Conference Center
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8 a.m to 9 a.m. Networking Breakfast
8:50 a.m. to 9:00 a.m. Opening Remarks
9:00 a.m. to 9:40 a.m. The State of the Entertainment Franchise
It’s not just a movie, show, video or game. But a full court press to turn every entertainment property into a full-blown universe across media formats and audience touchpoints. How are chief marketers approaching the bigger is better approach? What is the best strategy to license IP for the must-have consumer products? How should we launch projects that can morph into a never ending supply of entertainment across seasons, installments, products and more? Leading entertainment marketers and their partners will dish about developing, launching and maintaining a thriving franchise.
Debra Birnbaum, Executive Editor, TV, Variety
Stephen Davis, Chief Content Officer, Hasbro
Mindy Hamilton, Head of Global Partnerships, Marvel Entertainment
Pamela Kaufman, Chief Marketing Officer, and President Consumer Products, Nickelodeon
David O’Connor, EVP and Head of Franchise Management, Brand Marketing and Partnerships, Universal Pictures
Meredith Guerriero, US Head of Partnerships, Pinterest
9:40 a.m. to 10:10 a.m. Deep Dive into the Digital Democracy Survey 2018
Kevin Westcott, Vice Chairman, US Media and Entertainment Leader, Deloitte Consulting LLP
Interviewed by Andrew Wallenstein, Co-Editor-in-Chief, Variety
10:10 a.m. to 10:40 a.m. Keynote Conversation
10:40 to 11:20 a.m. Marketing to the Multiplatform Fan
What is the best way to reach and rally audiences across the evolving media landscape? As commercial loads lighten within programming, what strategies deliver the optimal results for marketers? How is AR and other mobile interactivity opening new avenues to reach audiences and consumers? What are opportunities for marketers with growing numbers of subscription OTT services? Top marketers and their partners talk about creating fans across platforms.
Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Ronalee Zarate-Bayani, Chief Marketing Officer, Los Angeles Rams
Rebecca Daugherty, EVP and Head of Marketing, ABC and ABC Studios
JP Richards, Head of Digital Marketing and Chief Data Strategist, Warner Bros. Pictures
Gayle Troberman, Chief Marketing Officer, iHeartMedia
Adam Rockmore, SVP and Head of Marketing and Communications, Fandango
11:20 a.m. to 11:35 a.m. Networking Break
11:35 a.m. to 12:15 a.m. Storytelling and Building Iconic Brands
Transforming a generic project or product into a beloved brand is the end game for any marketer. As traditional ad formats fall by the wayside, what are ways brands are reimagining entertaining media spots? How are media companies finding new ways to leverage their valuable audiences to attract brand partners? What are the latest trends in branded storytelling where the message is told and audiences eat it up as authentic entertainment? Entertainment and brand marketers and their partners discuss their latest collaborations.
Gayle Fuguitt, Chief of Customer Insight and Innovation, Foursquare
Nick Felder, Global Group Director of Film, Video & Music Production, The Coca-Cola Company
Brendan Gaul, EVP and Global Creative Director, UM
Gloria DeCoste, Head of Digital Strategy, Nestle USA
Jill Wilfert, VP Global Licensing and Entertainment, LEGO Group
12:15 p.m. to 1 p.m. Aim and Fire – Masters of Targeting and Holding the Audience
A campaign is only as successful as the right people it reaches and retains. What are the latest strategies to deliver various audience segments on TV, digital, mobile to brands? How are brands reaching the right mix of customization and scale to perfect their audience targeting? What data and analytics services are offering unique new layers of information about audiences? Leading brands and analytics partners explore how they are reaching the right audiences to maximize campaign results.
Suzanne Kounkel, Chief Marketing Officer, Deloitte Consulting LLP
Aimeé Lapic, Chief Marketing Officer, Pandora
Elias Plisher, Head of Digital Marketing, Sony Pictures
Debra Nguyen, Director, Global Brands Media, Levi’s
Jim Underwood, Head of Entertainment Strategy, Facebook
Walt Horstman, VP and GM Advanced Media & Advertising, TiVo
1 p.m. to 2 p.m. Networking Lunch
2 p.m. to 2:15 Conversation with Charles Porch, Global Head of Creative Programs, Instagram
2:30 to 3:15 p.m. Yaaassss! What Will Resonate with the #Hashtag Generation?
What is the right strategy to authentically speak to consumers? What is the smartest way to use social media to really make a statement, but avoid getting ridiculed or trolled? How are marketers reaching out to younger audiences in particular as their media usage transforms rapidly onto mobile and OTT video services? How are influencers and talent chosen to create the right messaging for projects and products? Marketers talk about how they are keeping in step with today’s engagement trends.
Valerie Vargas, Head of Advertising and Marketing Communications & Creator Lab, AT&T
Lisa McKnight, SVP Global Brand GM, Barbie, Mattel
Mary Yee, VP Marketing, PlayStation
Sabrina Caluori, SVP Digital Media and Marketing, HBO
3:15 p.m. to 3:30 p.m. Networking Break
3:30 p.m. to 4:15 p.m. Film Studio Keynote Conversation
Theatrical marketing is as high stakes as it gets – all blood, sweat and tears are focused on people seeing a film within a narrow three day period. Success on opening weekend generally assures profitability and a long life for the movie. How are film marketers working to engineer a practically fool-proof launch campaign? What are trends in storytelling and technique? What are distribution strategies for campaigns across platforms? Studio marketing presidents share their war stories.
Claudia Eller, Co-Editor-in-Chief, Variety
Josh Greenstein, President, Theatrical Marketing and Distribution, Sony Pictures
Blair Rich, President, Worldwide Theatrical Marketing, Warner Bros.
Pam Levine, President, Worldwide Theatrical Marketing, 20th Century Fox
Bob Berney, President, Marketing and Distribution, Amazon Studios
4:15 p.m. to 5 p.m The TV Zeitgeist – Masters of Audience Breakthrough
In this golden age of TV – with an abundance of premium programming – what are the strategies to best make a series stand out? How are marketers and their partners launching shows, as well as holding interest for series between seasons? Marketers, platforms and their partners debate how the TV revolution is impacting their campaigns.
Debra Birnbaum, Executive Editor, TV, Variety
Kelly Campbell, Chief Marketing Officer, Hulu
Molly Battin, EVP and Global Chief Communications and Corporate Marketing Officer, Turner
Darren Schillace, EVP, Marketing, Fox Broadcasting
Don Buckley, Chief Marketing Officer, Showtime Networks
5 p.m. to 6 p.m. Networking Cocktail Reception
Who Is Speaking?
- Kevin WestcottDeloitte
Vice Chairman, US Media and Entertainment Leader
Deloitte Consulting LLP
Kevin is a principal and leads the US Media and Entertainment practice. He has over 25 years of experience in strategic and operational planning, as well as implementing global business change and technology projects for major media organizations. His industry experience spans Film, TV, Home Entertainment, Broadcasting, Publishing, Licensing, Games and Production.
During past client engagements, Kevin has worked on transforming and implementing new business models, helping clients to monitize their assets and assisting start ups to effectively enter the marketplace and be successful.
Additionally, Kevin leads industry programs for his clients across the international Media & Entertainment industry, both domestically and globally, including digital product strategy, distribution and supply chain for entertainment companies. He also has led industry programs including rights licensing and management and marketing effectiveness.
Kevin is an author of Deloitte’s Digital Democracy Survey and co-author of Deloitte’s Digital Media Maturity Model and speaks regularly on media and entertainment consumption trends. He is also a frequent speaker at The Deloitte Academy and Roybal Learning Center.
Kevin places a high importance on community involvement and works to support many civic and philanthropic organizations. Kevin is on the Board of Directors for City Year Los Angeles, a national organization focused on increasing the graduation rate for at-risk students and he also serves The United Way, Court Appointed Special Advocates, Share our Shelves and many more.
Kevin has a Bachelor of Arts degree from The University of California, Santa Cruz.
- Pam Levine20th Century Fox
- Rebecca DaughertyABC Entertainment
- Bob BerneyAmazon Studios
- Valerie VargasAT&T
Valerie Vargas is currently Senior Vice President of Advertising, Creative Services & Creator Lab for the AT&T Entertainment Group. She is responsible for the strategic development and creative execution of AT&T Entertainment Group’s mass advertising, diversity advertising, social media, in-house creative services and the newly formed organization called AT&T’s Creator Lab; enabling 360 degree marketing integrations with the company’s largest creator and influencer relationships such as Taylor Swift, Reese Witherspoon’s Hello Sunshine, iHeart Media and AT&T HelloLab. Just prior to this role she was responsible for building AT&T’s Consumer Insights Platform & Big Data organization – now called AT&T Data Patterns, leading the development of this new company initiative in monetizing AT&T’s unique data assets among 3rd party marketers.
Her history with AT&T emanates from BellSouth Cellular as a Market Research Manager and Manager of Strategic Alliances. She was on the Marketing Merger team in forming Cingular Wireless and was the Director of National Sponsorships at time of the brand launch. Valerie departed from telecom for five years to gain incremental marketing expertise in the financial services arena serving as Senior Vice President of Marketing in HomeBanc Mortgage Corporation. In 2007, she returned to the new AT&T as Vice President of Advertising over the Home Solutions portion of the business and ultimately returned to the wireless organization where she held a Vice President role in the Advertising team. She spent two years as the Vice President of Marketing managing research and insights, direct acquisition marketing, customer base marketing communications, advertising and direct tactics among diversity markets, youth marketing programs and social media marketing. She also held positions with responsibility for AT&T Retail Merchandising and Marketing Sciences.
Valerie is a graduate of the Martin J. Whitman School of Management at Syracuse University (’94), holds a Juris Doctor from the University of Miami School of Law (’97), and is a member of the American Bar Association and State Bar of Georgia. Valerie is married to Jose A. Vargas (SU ’93), a Director of IT in AT&T and they have 3 young children; Isabella 13, Miller 11 and Patton 8.
- Nick FelderThe Coca-Cola Company
Mr. Felder is an award winning Executive Producer of television commercials and short format content with more than 20 years experience. He’s currently Global Group Director of Film and Music Production for the Coca-Cola Company. To the industry, he’s also been an early advocate for modernizing production practices across all media, and a more strategic, and data-driven approach to the creation, management and distribution of marketing content as a whole. Mr. Felder is also an author, publisher and entrepreneur with a number of books and ventures to his credit.
- Dean KingsleyDeloitte
Dean is a Principal in Deloitte’s Media & Entertainment practice who specializes in helping his media clients to navigate the strategic risks and opportunities presented by disruptive digital technologies, cyber threats, changes in consumer preferences, economic uncertainties, a complex global political and trade environment, and a rapidly consolidating industry.
- Suzanne KounkelDeloitte
Suzanne Kounkel serves as the chief marketing officer for Deloitte’s Consulting practice. Suzanne has been instrumental in growing the Tech Sector into a $650M practice and establishing a solid foundation for future growth.
Previously, Suzanne was a principal in Deloitte Consulting. She helped clients answer the questions related to new market opportunities, customer and partner segment penetration and experience, sales effectiveness/efficiency, and optimized customer operations. Suzanne has aided companies to transform the ways in which they attain, interact with and keep customers.
She also led Deloitte’s US Consulting Tech Sector industry practice. She previously led the US Customer Market Offering (including CMO Services). She is the Dean of Deloitte’s Next Gen CMO Academy, and served as the Vice Chair of Deloitte US Consulting LLP’s Board (2007-2015).
In addition to helping her clients, Suzanne served as Deloitte Consulting LLP’s Women’s Initiative leader (2006-2012) and is a frequent speaker on engaging talent and leadership constructs to support gender diversity, including strategies to support career life fit.
- Jim UnderwoodFacebook
- Steve DavisHasbro
Stephen J. Davis is Executive Vice President and Chief Content Officer for Hasbro, Inc. He is responsible for aligning Hasbro’s storytelling with the transformative work of its teams to bring play to life around the world, including producing content and developing consumer products strategies that activate Hasbro’s brands across multiple platforms. Mr. Davis oversees the Company’s Los Angeles-based Hasbro Studios, the TV and digital content production and global distribution division; Allspark Pictures, the feature film division; Boulder Media, its wholly-owned, Dublin-based animation studio; and Cake Mix Studios, the in-house commercial production arm. Mr. Davis is also responsible for Hasbro’s Global Consumer Products Licensing & Publishing division, which is focused on brand building and monetization for the more than 1,500 well-known brands that make up Hasbro’s portfolio. He is also involved in managing Hasbro’s interest in the Discovery Family Network.
Under Mr. Davis’ guidance, Hasbro’s TV and film studio has expanded dramatically, developing and producing popular TV shows based on Hasbro’s world-class brands. Content from the studio can be seen in over 190 territories around the world and have been nominated for numerous awards, including nine Daytime Emmys. Under its Allspark Pictures film label, Hasbro has produced JEM AND THE HOLOGRAMS (UNIVERSAL); OUIJA 1 & 2 (UNIVERSAL); is in production on MY LITTLE PONY: THE ANIMATED FEATURE (LIONSGATE), TRANSFORMERS: THE LAST KNIGHT (PARAMOUNT) among others, in partnership with the major Hollywood studios. Mr. Davis has been instrumental in establishing Hasbro’s joint venture with Paramount Pictures to create a cross-property onscreen film universe which features rich content from brands like G.I. Joe, Micronauts M.A.S.K. and Visionaries.
Prior to joining Hasbro, he was CEO of Family Entertainment Group LLC, which, under his direction, was engaged in the development, production, revitalization and distribution of family-oriented entertainment content. He joined the company from his post as President of Mobile and Online Media at the NASDAQ-listed digital media company, InfoSpace.
Before that, Mr. Davis served as President of Granada America, a unit of one of Europe’s leading producers and broadcasters of quality television programming. During his tenure at Granada America, the company developed and produced award-winning and highly-rated reality, drama, kids and factual programming, and became at the time, the largest foreign-owned supplier of programming to the U.S. networks.
Mr. Davis took on his role at Granada America after serving as CEO and President of his two previous companies; Hamdon Entertainment and Carlton America respectively. Mr. Davis is a member of the Board of Directors of Discovery Family Network; the Hollywood Radio and Television Society (HRTS); the International Academy of Television Arts and Sciences, and the Zimmer Children’s Museum of Los Angeles. He is also a member of the Los Angeles Board of Governors of the Paley Center for Media. Mr. Davis is a Trustee of the Natural History Museum of Los Angeles and of Wilshire Boulevard Temple.
- Sabrina CalouriHBO
Sabrina Caluori is senior vice president, Digital Media & Marketing for Home Box Office where she oversees all digital and social marketing for HBO as well as the editorial and publishing of HBO.com, HBO GO and HBO NOW. Additionally, she is leading Acquisition and Retention efforts for HBO NOW, responsible for the development of the enterprise social media strategy and the exceptional digital marketing team at HBO. Caluori has had tremendous success using digital media and data to build massive, engaged fan bases for hit shows including True Blood, Game of Thrones and Westworld. This year, her team drove the largest ever television trailer release on social media for Game of Thrones, leading to record-breaking ratings and received an Emmy® nomination for Outstanding Creative Achievement in Interactive Media for the Westworld digital campaign.
She joined HBO in September 2007 as Director, Social Media and Marketing. Prior to HBO, Caluori headed the account team at interactive agency Deep Focus, where she used her unique ability to marry media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google and Comedy Central.
Caluori has led creative teams to numerous prestigious awards including an Emmy® for exceptional user experience and design, a Cannes Lion for Best Integrated Campaign, a Billboard Award for Most Innovative Use of Technology plus several Webby and Shorty Awards. She is a loquacious speaker having taken the stage for Ad Age, Mashable, Promax, the ANA and SXSW, among others. In 2014, she was named to Ad Age’s Top Digital Marketers and Brand Innovators Top 50 Women in Marketing. In 2016, Sabrina was inducted into the Advertising Hall of Achievement for demonstrating outstanding leadership in the advertising space.
- Kelly Campbell Hulu
Kelly Campbell serves as Senior Vice President & Chief Marketing Officer of Hulu where she leads Hulu’s overall marketing across the SVOD and Live TV businesses, and drives the strategic vision and voice behind the Hulu brand. Campbell leads a team of marketers who are responsible for creating and executing initiatives across Hulu’s brand, creative, performance and content marketing, as well as entertainment publicity and consumer research. As CMO, Campbell also works closely with the company’s technology, distribution, content and product leaders to ensure that Hulu’s consumer proposition and brand is reflected in every aspect of the Hulu experience.
Prior to joining Hulu, Campbell served as Managing Director of Global Growth Marketing for Google Cloud and was responsible for driving awareness, acquisition, and same-store growth for Google Cloud products. Campbell also held multiple senior marketing roles at Google during her decade-long career there. Before that, Campbell worked in investment banking for JPMorgan Chase.
Campbell holds an MBA from Harvard Business School and a bachelor of science degree from Vanderbilt University. She resides in Manhattan Beach, CA with her husband and two sons.
- Gayle TrobermaniHeart Media
Gayle Troberman is the Executive Vice President and Chief Marketing Officer at iHeartMedia, Inc. In this newly created role, Troberman works with all of iHeartMedia, Inc.’s businesses to closely connect them with consumers, helping integrate the company’s brands, products, and platforms even more deeply into consumers’ daily lives. Prior, Troberman, a highly respected marketing industry veteran, served as Chief Marketing and Ideas Officer at IPG Mediabrands. Gayle spent 16 years at Microsoft as Chief Creative Officer where she was responsible for the company’s portfolio of brands and global advertising campaign across consumer and B-to-B products including Windows, Office, Bing, and XBOX. She was also an early internet innovator, creating the industry’s first branded entertainment division at MSN, where she developed many of the first online video series and pioneered the premise that with the Internet, brands, agencies and media companies could collaborate in entirely new ways, breaking down the barriers between marketers, creators, engineers, and consumers. Troberman joined Microsoft from Manning Selvage and Lee, where she served as Vice President, Consumer Marketing and focused on applying consumer public relations principles to a broad range of technology brands and products before they developed paid media and advertising strategies.
- Ronalee Zarate-BayaniLos Angeles Rams
- Mindy HamiltonMarvel Entertainment
- Lisa McKnightMattel
Lisa McKnight serves as Senior Vice President and Global General Manager for Mattel’s Barbie brand, a role she has held since 2016. In this role, McKnight leads a global team that’s focused on brand strategy, product development and marketing execution for the iconic Barbie brand. McKnight has been instrumental in evolving the brand to make it more relevant and compelling to girls and parents around the world, leading to consistently improved retail sales and deeper consumer engagement.
Lisa has spoken at many conferences, including the Cannes International Advertising Festival, Fast Company Innovation Festival, WFA Global Marketer Conference, Most Contagious Summit, Brand Innovators and Bentonville Film Festival. She is also the 2016 recipient of AdWeek’s Brand Genius Award, and serves on the Boards of MAKERS Women and the Toy Industry Association Foundation.
Prior to her current role, McKnight served as Senior Vice President and Global Brand General Manager for Mattel’s Monster High and Ever After High brands where she developed and led highly successful marketing, advertising and brand promotional activities. Under her leadership, the Monster High brand forged a breakthrough partnership with Lady Gaga’s Born This Way Foundation, which paved the way for numerous cross-promotional opportunities while delivering positive messages to girls everywhere.
Previously, as Senior Vice President of Mattel’s North America Division, McKnight managed the business and marketing strategies for the entire Mattel brand portfolio, including Barbie, Hot Wheels, Fisher-Price and Thomas & Friends, in the United States. McKnight held responsibility for pricing and retail channel strategies, media planning and buying, public relations, promotions and advertising for the market.
Since joining Mattel in 1998, McKnight has several senior leadership roles with the company, including Vice President, Global Marketing, Barbie. In this role, she lead a highly successful brand re-launch tied to Barbie’s 50th anniversary. As a result of her efforts to improve the brand’s global positioning and cultural relevance, Barbie enjoyed four-consecutive years of sales growth.
Earlier in her career, McKnight gained significant marketing and brand management experience with a number of leading global consumer brands. She held numerous positions with award-winning agencies, including Grey Worldwide, Foote, Cone & Belding, Gardner Geary Cole & Young, where she represtented clients like Bank of America, Fairmont Hotels and Taco Bell. In addition, McKnight helped lead marketing strategy for Gap Inc., where she oversaw numerous campaigns, including the Easy Fit Jeans campaign with the now-iconic LL Cool J spot, along with the highly-successful Khaki Swing campaign.
Lisa is a native Californian and resides in Los Angeles with her husband Bill and their two daughters.
- Pam KaufmanNickelodeon
- Aimeé LapicPandora
- Meredith GuerrieroPinterest
Meredith Guerriero (@mguerriero) is US Head of Partnerships at Pinterest responsible for the CPG, Auto, Entertainment and QSR industry teams. Meredith is also the site lead for the Pinterest New York office overseeing operations and culture. Her team works closely with partners, helping them utilize Pinterest to solve business challenges and drive meaningful results. Prior to Pinterest, Meredith built and led Facebook’s sales efforts across multiple verticals. Prior to that, Meredith spent ten years at Google, leading their sales and commercialization efforts for their programmatic offerings and leading their efforts for the Automotive industry globally. Meredith is a proven thought leader who has spoken at numerous conferences across the including Cannes Lions Health. She is currently pinning “she sheds”, lazy rivers, and recipes.
- Elias PlishnerSony Pictures
- Walt HorstmanTiVo
- JP RichardsWarner Bros. Pictures
- Molly BattinTurner
- Blair RichWarner Bros.
Blair Rich serves as President, Worldwide Marketing, Warner Bros. Pictures Group and Warner Bros. Home Entertainment. With both film and home entertainment marketing overseen by Rich, the Studio is able to strategically manage film titles through their entire lifecycle, respond nimbly to consumer demand, and increase benefits to its filmmaking, exhibition and retail partners. She was named to this post in January 2018.
Rich leads the development and execution of all marketing campaigns for both the Studio’s global theatrical and home entertainment releases. The Warner Bros. Pictures Group markets titles produced by Warner Bros. Pictures and New Line Cinema, as well as the Studio’s various production partners, including Alcon Entertainment and MGM. Rich has oversight of Warner Bros. Pictures’ worldwide creative advertising, publicity, media, global digital, global promotions and worldwide research groups. She also oversees the Home Entertainment marketing operation.
Most recently, Rich led the marketing efforts on “IT” and helped direct the campaigns for a number of Warner Bros. Pictures’ critical and global box office hits, including “Dunkirk,” “Wonder Woman,” “The LEGO Batman Movie” and “Fantastic Beasts and Where to Find Them.” Among the films Rich and the theatrical marketing team will support in 2018 are “Ready Player One,” “Rampage,” “Ocean’s 8,” “The Nun,” “Crazy Rich Asians,” “A Star is Born,” “Fantastic Beasts: The Crimes of Grindelwald” and “Aquaman.”
Prior to her promotion, Rich served as President, Worldwide Marketing, Warner Bros. Pictures and, before that, as Executive Vice President, Worldwide Marketing. She was also Senior Vice President, Marketing and Creative Advertising for the Studio’s international film division, having previously served as Vice President. After graduating from Georgetown University in 1997, Rich joined Warner Bros. Pictures International as a Marketing Trainee. She quickly rose through the ranks, becoming a director in 2002.
In addition to her professional responsibilities, Rich serves on the board of directors of LA Family Housing, whose mission is to help families transition out of homelessness and poverty through a continuum of housing enriched with supportive services. She lives in Los Angeles with her husband and daughter.