Variety hosts a unique one-day summit dedicated to the business and shared ideas between advertisers, studio and TV content partners, digital media brands and next-generation technology leaders. Hear from top CMOs, advertising agencies, brand marketers, advertisers and film, TV, digital media and video game chiefs as they explore how their breakthrough ideas and campaigns have changed the current landscape of the industry. Join us as we explore the best strategies to advance entertainment and brand awareness as consumers scatter across new media options and multiplying screens and platforms.

Ticket quantities are limited at each price level and are subject to change.

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Agenda

8:00 a.m. to 8:50 a.m. Registration

8:50 a.m. to 9:00 a.m. Opening Remarks

9:00 to 9:40 Future of MultiPlatform Video Monetization
Multiplatform video, especially attracting viewers with their indispensable smartphones, represents a huge opportunity for marketers and advertisers. What are the best strategies to market and advertise on video – that audiences actually view, not click-through or block? How are online and mobile platforms aiding marketers and advertisers in their efforts? How are TV networks evolving their expanding digital channels for maximum momentum with advertisers? Marketing, advertising and sales chiefs across all platforms will explore how they are succeeding in video monetization.

Moderator:
Cynthia Littleton, Managing Editor, Variety

Speakers:
Claudia Cahill, Chief Content Officer, Omnicom
Jeff Lucas, Head of Sales, Viacom
Toby Byrne, President, Advertising Sales, Fox Networks Group
Jack Rotherham, Chief Marketing Officer, FreeWheel
Jonathan Simpson-Bint, Chief Revenue Officer, Twitch

9:40 to 10:10 a.m. Close-Up on Snapchat and Engaging Audiences

Interviewed by:
Andrew Wallenstein, Co-Editor-in-Chief, Variety

Speaker:
Luke Kallis, Head of Sales, West Coast, Snapchat

10:10 a.m. to 10:40 a.m. Keynote Conversation with Ted Hope, Head of Motion Picture Production, Amazon Studios and Bob Berney, Head of Marketing and Distribution, Amazon Studios

Interviewed by:
Claudia Eller, Co-Editor-in-Chief, Variety

10:40 to 11:20 Age of Influencer Marketing: Celebrity and Brands
To succeed in today’s digital age – and reach consumers and audiences so divided across platforms and touch points – it’s all important to align with high-profile, celebrity partners. Such entertainment personalities, through extensive social media presence, wield powerful and valuable influence over their massive fan bases to try new products, technologies, film/TV/digital content and more. How are influencers deciding what companies/products/content to endorse? How are brands making the best talent partner decisions? Top brands, marketers and talent partners will talks about the key to successful collaborations.

Moderator:
Elizabeth Wagmeister, Reporter, Variety

Speakers:
David Freeman, Co-Head Digital Talent and Packaging, CAA
Monica Peterson, Director, Social Media Strategy & Operations, Toyota Marketing – Toyota Motor Sales, U.S.A.
Jamie Byrne, Director, Creators, YouTube
Ryan Brunty, Head of Social, COUTURE, Zappos.com

11:20 to 11:35 Networking Break

11:35 a.m. to 12:05 p.m. Keynote Conversation with Courteney Monroe, CEO, National Geographic Global Networks

Interviewed by
Debra Birnbaum, Executive  Editor, Variety

12:05 p.m. to 12:15 p.m. Increasing Certainty in Purchase Intent

Speakers:
Tommy Cheng. VP, Ipsos Connect
Paul Neto, Director Research & Technical Marketing, YuMe

12:15 to 12:55 p.m. Guaranteeing the Campaign – Targeting and Transparency
Advertisers and marketers have stepped up their game in the digital age – programmatic TV, live streaming, real-time social messaging, to name just a few. But is this innovation producing results for brands? What data and measurement tools can help reveal advertising and marketing performance, and prevent ad fraud? How is the industry determining campaign success? Impressions, shares, sentiment, something else – what matters most for brands? Research chiefs, technology partners, marketers and advertisers will debate how to best get results from campaigns.

Moderator:
Andrew Wallenstein, Co-Editor-in-Chief, Variety

Speakers:
Brian Kaminsky, President, Programmatic and Data Operations, iHeartMedia
Kern Schireson, EVP Data Strategy and Consumer Intelligence, Viacom
Bret Leece, Global Chief Analytics Officer, Initiative
Jake Denny, VP U.S. Sales, JUICE Mobile

12:55 p.m. to 1:o0 p.m. Introduction to Cinetransformer

1:00 p.m. to 2:00 Lunch

2:00 p.m. to 2:30 p.m. Keynote Conversation with Marc Mathieu, Chief Marketing Officer, Samsung Electronics USA

2:30 p.m. to 3:10 p.m. Content Marketing and Native Advertising – How to Blend In AND Make a Statement
As brands expand messaging over digital platforms, they know content has never been more king. Viewers have quick trigger fingers when it comes to exiting straight video or banner ads. But if brands tell the right story, featuring compelling content and characters, consumers will pay attention. What are the latest trends in seamlessly integrating story and message – what’s critical in entertaining viewers, plus creating the right intent to purchase? What brands are growing due to their success in native and content messaging…..and what platforms are benefitting due to the windfall? Top brands, creative talent and platforms talk shop on the trends and strategies in going native.

Speakers:
Lindsay Nelson, Global Head of Brand Strategy, Vox Media
Maureen Traynor, Global Head of Partner Solutions, Spotify
Charlotte Cochran, SVP and Managing Director, Digital, Horizon Media
Stephanie Gaines, VP Corporate Marketing, YuMe
Adam Rockmore, SVP, Head of Marketing and Communications, Fandango
Sean Galligan, VP & Industry Lead, Entertainment, Yahoo

3:10 to 3:20 p.m. Networking Break

3:20 to 3:40 Spotlight Conversation: Breaking the Blockbuster Code: Audience Evolution Patterns Revealed

Interviewed by:
Andrew Wallenstein, Co-Editor-in-Chief, Variety

Speaker
Will Palmer, CEO, Movio

3:40 p.m. to 4:25 p.m. State of the Film Campaign

Movies have never been more diverse – tentpoles and specialty films, traditional and OTT platform releases. But the one thing all movies have in common is the burning need of an extraordinary marketing campaign. In today’s cluttered and divided media environment, marketers are tasked more than ever in hunting down audiences, holding their attention for weeks, before finally delivering them to a film’s launch. How are studio marketers staying ahead of the elusive movie-goer? Top studio marketing chiefs and their partners will share their war stories of rallying audiences to their movies.

Moderator:
Claudia Eller, Co-Editor-in-Chief, Variety

Speakers:
Dwight Caines, President, Marketing, Sony Pictures Entertainment
Josh Goldstine, President, Worldwide Marketing, Universal Pictures
Ricky Strauss, President, Marketing, The Walt Disney Studios
Blair Rich, EVP Worldwide Marketing, Warner Bros. Pictures
Jim Gallagher, Head of Theatrical Marketing, DreamWorks Animation

4:25 to 5:05 p.m. Masters of Message – Succeeding in Brand Storytelling

To break through to audiences, marketing must be as entertaining as any TV show or movie. What strategies are elevating advertising and marketing as an art form? What technologies – interactive storytelling, virtual reality – are taking campaigns to new creative heights? Chief marketers, creative talent and storytelling partners will explore what it takes to excite audiences with brand messaging.

Moderator:
Cynthia Littleton, Managing Editor, Variety

Speakers:
Jennifer Prince, Senior Director, Media & Entertainment, Twitter
Sheraton Kalouria, EVP and Chief Marketing Officer, Sony Pictures Television
Catherine Balsam-Schwaber, Chief Content Officer, Mattel
Dan Harmon, Executive Producer/Creator (Community, Harmontown)
Caressa Douglas, SVP, Branded Integration and Content, BEN

5:05 p.m. to 6:05 p.m. Cocktail Reception, Presented by Cinetransformer

What we're talking about

  • Storytelling
  • Multi-Platform Marketing
  • Video Monetization
  • OTT
  • Content Marketing
  • Native Advertising
  • Influencer Marketing

Who Is Speaking?

  • Ted HopeAmazon Studios
  • Bob BerneyAmazon Studios
  • Marc MathieuSamsung Electronics America
  • Courteney MonroeNational Geographic Global Networks
  • Toby ByrneFox Networks Group
  • Claudia CahillOmnicom Media Group
  • Charlotte CochraneHorizon Media
  • David FreemanCAA
  • Brian KaminskyiHeartMedia
  • Jeff LucasViacom
  • Lindsay NelsonVox Media Group
  • Kern SchiresonViacom
  • Catherine Balsam SchwaberMattel
  • Dan HarmonCommunity, Harmontown
  • Dwight CainesSony Pictures Entertainment
  • Jake DennyJUICE Mobile
  • Jennifer PrinceTwitter
  • Jonathan-Simpson-BintTwitch
  • Sheraton KalouriaSony Pictures Television
  • Luke KallisSnapchat
  • Maureen TraynorSpotify
  • Monica PetersonToyota
  • Ricky StraussWalt Disney Studios
  • Stephanie GainesYuMe
  • Blair RichWarner Bros. Pictures
  • Ryan BruntyZappos.com
  • Will PalmerMovio
  • Caressa DouglasBEN
  • Sean GalliganYahoo
  • Jack RotherhamFreeWheel

Partners

Official

Supporting

Media Partners