Sports fans today have access to a mind-boggling amount of sports content across multiple platforms. How may this increasingly complex landscape impact the engagement of the next generation of fans? Join us to discuss the findings of Deloitte's 2023 Sports Fan Insights Survey where we explore how significant shifts in technology and consumer behavior are redefining the way fans enjoy sports, including how the future of sports fandom hinges on captivating younger fans with personalized and interconnected digital experiences.