Name
The New Business of Entertainment
Date & Time
Wednesday, January 7, 2026, 9:55 AM - 10:35 AM
Speakers
Tim Natividad - President, U.S. Advertising Sales and Marketing, TelevisaUnivision
Jeff Collins - President, Advertising Sales, Marketing and Brand Partnerships, Fox
Rita Ferro - President, Global Advertising, Disney
Mark Marshall - Chairman, Global Advertising and Partnerships, NBCUniversal
Amy Reinhard - President, Advertising, Netflix
Mike O'Donnell - Chief Revenue and Strategic Growth Officer, Vizio
Danny Ledger (Moderator) - Telecom, Media & Entertainment Leader for Consulting Services, Deloitte
Tim Natividad Jeff Collins Rita Ferro Mark Marshall Amy Reinhard Mike O'Donnell Danny Ledger (Moderator)
Description

So many of us watch TV – but how, where and when is the question.  However, TV leaders are sharpening their tools to reach, attract and understand such fractured audiences. How is the industry improving the TV platform to be the medium of choice for its business partners?