Name
Multicultural Marketing Unlocking Younger Generations
Date & Time
Wednesday, April 19, 2023, 3:15 PM - 3:45 PM
Speakers
Ellene V. Miles - SVP Intersectional Marketing, Sony Pictures Entertainment/Motion Picture Group
Christine Benitez - SVP Multicultural Marketing, Paramount Pictures
Claudia Chagui - SVP, Marketing and Creative, NBCUniversal Telemundo Enterprises
Deon Graham - Chief Brand Officer, Combs Global (Revolt Media, Bad Boy Entertainment, Ciroc Vodka, among other companies)
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
Christine Benitez - SVP Multicultural Marketing, Paramount Pictures
Claudia Chagui - SVP, Marketing and Creative, NBCUniversal Telemundo Enterprises
Deon Graham - Chief Brand Officer, Combs Global (Revolt Media, Bad Boy Entertainment, Ciroc Vodka, among other companies)
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
Description
A look at how comprehensive multicultural marketing efforts across entertainment categories are crucial to engage younger generations. What are the best ways to authentically connect with audiences with multicultural campaign strategies? What media platforms are proving key for messaging to reach these influential younger consumers? Leading multicultural marketers and their partners share their stories.
Virtual Session Link