Variety Entertainment Marketing Summit

9:05 AM - 9:45 AM PT

Breakthrough Branding Across Platforms

Zach Enterlin - EVP & Head of Marketing, HBO & HBO Max
Margaret Walker - SVP NBC Brand Strategy & Audience Growth, NBCUniversal Television
Kimberly Paige - EVP & Chief Marketing Officer, BET
Domenic DiMeglio - EVP & CMO, Paramount Streaming
Elana Sulzer - Global Category Development Officer, Entertainment, Spotify
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

An exploration into how programming marketers are breaking projects through in an ultra-competitive media environment. What creative strategies are making the most impact across audience generations? How are marketers looking at economic uncertainties for consumers in approaching marketing campaigns? Leading marketers and their partners talk shop.

9:45 AM - 10:15 AM PT

Immersed and Connected Younger Consumers

Jana Arbanas - Vice Chair & U.S. Telecom, Media & Entertainment Sector Leader, Deloitte LP
Andrew Wallenstein (Moderator) - President & Chief Media Analyst, Variety Intelligence Platform

Can streaming on-demand video services compete with interactive, social, and immersive media? Join us to discuss the findings of Deloitte’s 2023 Digital Media Trends Survey where we explore why people—especially younger generations—are drawn to different types of digital media and how those experiences are becoming more interconnected and meaningful. How can M&E companies think more holistically about TV shows and movies, user-generated content, music, and video games to better reach and engage with people?

10:15 AM - 10:55 AM PT

Audio Marketing in the Zeitgeist

A.J. Feliciano - Head of Rooster Teeth’s The Roost Podcast Network, Warner Bros Discovery
Steve Raizes - EVP Podcasting & Audio, Paramount
Nicole Blake - Head of Franchise Management, Wondery
Lizzie Widhelm - SVP B2B Marketing & Ad Innovation, SXM Media
Jack Hager - VP, Enterprise Digital Sales, Audacy
Heidi Chung (Moderator) - Correspondent & Media Analyst, Variety Intelligence Platform

From the booming popularity of podcasts to the onslaught of new artists from social media apps, the audio industry shows little sign of slowing down. What marketing methods have proven successful in building loyal fanbases? How have advances in ad technology helped accelerate the growth of the podcast industry? How might sonic logo play be a particularly compelling form of messaging? Leading marketers and audio platforms converge to talk about growing opportunities in this media category.

11:10 AM - 11:50 AM PT

Winning in the Coming Peak Creator Economy

Tressie Lieberman - VP Digital Marketing & Off-Premise, Chipotle Mexican Grill
Ian Trombetta - SVP Social & Influence Marketing, National Football League
Kim Larson - Global Head of YouTube Creators, YouTube
Steve Braband - VP Digital, WWE
Linda Ong (Moderator) - CEO & Founder, Cultique

Now that aligning with the creator community is proving successful for brands, what are strategies to break through in an increasingly competitive media category? How are brands becoming more confident as creators and digital storytellers themselves? How are platforms fine tuning how they help their creator communities succeed with followers and brands? Marketers across the creator economy discuss how they are continuing to succeed.

11:50 AM - 12:05 PM PT

Harness The Power of Content Discovery for Streaming Engagement

Jon Goodstadt - Head of Global Ad Sales for Media & Entertainment, Roku
Heidi Chung (Moderator) - Correspondent & Media Analyst, Variety Intelligence Platform
Adam Waltuch - SVP Streaming Partnerships, TelevisaUnivision

In the race to turn subscriber growth into profitability, churn is an increasing concern for streaming services. As users cycle in and out of apps chasing specific content, what can content discovery tell us about what consumers want to watch? How can entertainment marketers use those insights to keep streamers watching? Join Roku for a conversation about how content discovery data can drive engagement for streaming providers.

12:05 PM - 12:20 PM PT

Extending Your Hype Through Friends and Family on Snapchat

Laurel Duquette - Entertainment Lead, Snapchat
Sean Boyle - VP, Brand & Originals Media, HBO Max, Warner Bros. Discovery
Todd Spangler (Moderator) - Digital Editor, Variety

In today’s industry, opening weekend is just the beginning, and entertainment marketers have an opportunity to keep their film or series buzz alive well beyond release. As the lifecycle of new content IP increases – from merchandise to park experiences and more – so does the opportunity to excite new audiences and creative canvases to extend the hype cycle. Learn how entertainment marketers are tapping into friend and family networks on platforms like Snapchat to extend the buzz of their releases.

12:20 PM - 1:00 PM PT

Truly Knowing Your Audience in Multiplatform Marketing

Bryan Mu - SVP Research & Insights, Universal Studio Group
Andrea Zapata - EVP Ad Sales Research, Measurement and Insights, Warner Bros. Discovery
Linda Duncombe - Executive Vice President and Chief Marketing, Data & Digital Officer, City National Bank
Dana McGraw - SVP, Audience Modeling & Data Science, Disney Advertising
Aubriana Alvarez Lopez - Director of Product Marketing for Data, Samsung Ads
Todd Spangler (Moderator) - Digital Editor, Variety

Campaign messaging is carefully and strategically placed across a dynamic mix of streaming TV, social, linear and other platforms, but the viewership and impression data that comes back can still be a tangled mess. Media platforms and other data partners are working hard to improve their audience analysis for brand partners. What are the opportunities to provide more thorough viewership measurement and transparency for the marketing and advertising community? What challenges remain to truly understand who is consuming advertising? Marketing and advertising leaders talk about their journey to providing the true and transparent audience picture for campaigns.

2:00 PM - 2:20 PM PT

Conversation with Lisa Vanderpump

Lisa Vanderpump - TV Personality & Executive Producer, Vanderpump Rules; Businesswoman, Author, & Philanthropist
Kate Aurthur (Moderator) - Editor-at-Large, Variety

Hear how Vanderpump has built an individual brand around her creative storytelling and entrepreneurial talents.

2:20 PM - 2:35 PM PT

Marketing in a New Technology Paradigm – Featuring Deloitte & Sinclair Broadcast Group

Allan Cook - Managing Director, Deloitte Digital
John Zeigler - Chief Marketing Officer, Sinclair Broadcast Group

How are entertainment marketers and their partners approaching the latest evolution of the digital landscape? What are opportunities in experimenting in virtual communities to reach new and/or broader audiences? For music, gaming, film, sports and even news, find out how companies are navigating marketing and branding in the metaverse.

2:35 PM - 3:00 PM PT

Keynote Conversation with Joe Drake, Chair, Lionsgate Motion Picture Group and Adam Fogelson, Vice Chair, Lionsgate Motion Picture Group

Joe Drake - Chair, Lionsgate Motion Picture Group
Adam Fogelson - Vice Chair, Lionsgate Motion Picture Group

Hear about strategies for driving Lionsgate major franchises to new heights, including this year’s launches of John Wick: Chapter Four and The Hunger Games: The Ballad of Songbirds & Snakes. Interviewed by Claudia Eller, Chief Production Officer, Variety

3:00 PM - 3:15 PM PT

Popular is Paramount

Josh Line - EVP/Chief Brand Officer, Paramount
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

Paramount Global is unleashing the power of content with enduring, mass market hits in its new brand campaign, “Popular is Paramount.” Hear from Josh Line about using entertainment marketing as a superpower to amplify company positioning, drive deeper connections among key partners and stand out with broad audiences.

3:15 PM - 3:45 PM PT

Multicultural Marketing Unlocking Younger Generations

Ellene V. Miles - SVP Intersectional Marketing, Sony Pictures Entertainment/Motion Picture Group
Christine Benitez - SVP Multicultural Marketing, Paramount Pictures
Claudia Chagui - SVP, Marketing and Creative, NBCUniversal Telemundo Enterprises
Deon Graham - Chief Brand Officer, Combs Global (Revolt Media, Bad Boy Entertainment, Ciroc Vodka, among other companies)
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

A look at how comprehensive multicultural marketing efforts across entertainment categories are crucial to engage younger generations. What are the best ways to authentically connect with audiences with multicultural campaign strategies? What media platforms are proving key for messaging to reach these influential younger consumers? Leading multicultural marketers and their partners share their stories.

3:45 PM - 4:25 PM PT

Entertainment Marketing Leaders Roundtable

Marc Weinstock - President, Worldwide Marketing & Distribution, Paramount Pictures
Karen Bronzo - CMO, Warner Bros. Discovery
Dwight Caines - President, Domestic Marketing Universal Pictures
Christian Parkes - CMO, Neon
Catherine Halaby - Head of Entertainment, North America, TikTok
Claudia Eller (Moderator) - Chief Production Officer, Variety

Leading film and TV marketers and their partners share how they are promoting their projects to today’s audiences.

4:25 PM - 4:40 PM PT

Fandom Takes The Spotlight with Amazon Ads

Alexys Coronel - Director and Head of US Entertainment and Telecommunications, Director, Amazon Advertising
Kristen McLean - Executive Director & Lead Industry Analyst for Cross-Entertainment Behavior, Circana
Sue Perez-Jackson - Senior Director eCommerce, Global Licensed Consumer Products, Hasbro
Danielle De Palma - EVP, Global Marketing, Paramount Pictures
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

Fans are immersing themselves in new stories and worlds, enjoying movies, music, podcasts, video games and more. Franchise & Fandom Experiences drives an ongoing customer journey that centers the emotional connections fans have to their favorite characters. This dynamic integrated marketing strategy brings together the power of brand, content, product and experiences, with fandom at the heart of it all. Join leaders from Amazon Ads, Circana, Hasbro and Paramount Pictures to learn about how to reach audiences when they’re most engaged.

4:40 PM - 4:55 PM PT

Conversation with Terry Crews

Terry Crews - Actor, Best-Selling Author, Entrepreneur & Host
Elizabeth Wagmeister (Moderator) - Chief Correspondent, Variety

Find out how Crews is building an individual brand around his varied work as an actor, best-selling author, entrepreneur and host of America’s Got Talent.

4:55 PM - 5:30 PM PT

Brandmaker Visionaries – Building Storytelling Universes

Jill Wilfert - Head of Global Entertainment, The LEGO Group
Josh Silverman - Chief Franchise Officer & Global Head of Consumer Products, Mattel
Shiz Suzuki - VP Global Brand Sponsorships & Experiential Marketing, American Express
David Tinson - CMO, Electronic Arts
Rachel Delphin - CMO, Twitch
Kaare Eriksen (Moderator) - Editor, Variety Intelligence Platform

A look at the creative minds building bridges to connect global communities to diversified content across platforms, entertainment verticals, experiences, merchandise, toys and games, in order to craft a comprehensive storytelling brand. What are strategies to thoughtfully extend content beyond its original audience, while also satisfying core fans? How are brands engaging creators and fan communities to not only market themselves and interactive products, but to also contribute to shaping brand culture? Content and brand marketers talk about how they are building connective tissue to expand their projects beyond core audiences into more multifaceted storytelling universes.

Sponsorship & Table Sales	Registration & Group Ticket Rates	Programming
Michelle Fine-Smith	Flavio Gomez	Susanne Ault
michelle.fine-smith@variety.com	flgomez@variety.com	susanne.ault@variety.com

Wednesday, April 19 | 9 AM - 6 PM PT

Wednesday, April 19

Wednesday, April 19

The Conversation Starts Here.

Agenda