Campaign messaging is carefully and strategically placed across a dynamic mix of streaming TV, social, linear and other platforms, but the viewership and impression data that comes back can still be a tangled mess. Media platforms and other data partners are working hard to improve their audience analysis for brand partners. What are the opportunities to provide more thorough viewership measurement and transparency for the marketing and advertising community? What challenges remain to truly understand who is consuming advertising? Marketing and advertising leaders talk about their journey to providing the true and transparent audience picture for campaigns.