A look at the creative minds building bridges to connect global communities to diversified content across platforms, entertainment verticals, experiences, merchandise, toys and games, in order to craft a comprehensive storytelling brand. What are strategies to thoughtfully extend content beyond its original audience, while also satisfying core fans? How are brands engaging creators and fan communities to not only market themselves and interactive products, but to also contribute to shaping brand culture? Content and brand marketers talk about how they are building connective tissue to expand their projects beyond core audiences into more multifaceted storytelling universes.