Fans are immersing themselves in new stories and worlds, enjoying movies, music, podcasts, video games and more. Franchise & Fandom Experiences drives an ongoing customer journey that centers the emotional connections fans have to their favorite characters. This dynamic integrated marketing strategy brings together the power of brand, content, product and experiences, with fandom at the heart of it all. Join leaders from Amazon Ads, Circana, Hasbro and Paramount Pictures to learn about how to reach audiences when they’re most engaged.