Name
Popular is Paramount
Date & Time
Wednesday, April 19, 2023, 3:00 PM - 3:15 PM
Speakers
Josh Line - EVP/Chief Brand Officer, Paramount
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety
Description
Paramount Global is unleashing the power of content with enduring, mass market hits in its new brand campaign, “Popular is Paramount.” Hear from Josh Line about using entertainment marketing as a superpower to amplify company positioning, drive deeper connections among key partners and stand out with broad audiences.
Virtual Session Link