Name
Breakthrough Branding Across Platforms (Clone)
Date & Time
Wednesday, April 19, 2023, 9:05 AM - 9:45 AM
Speakers
Zach Enterlin - EVP & Head of Marketing, HBO & HBO Max
Margaret Walker - SVP NBC Brand Strategy & Audience Growth, NBCUniversal Television
Kimberly Paige - EVP & Chief Marketing Officer, BET
Domenic DiMeglio - EVP & CMO, Paramount Streaming
Elana Sulzer - Global Category Development Officer, Entertainment, Spotify
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety
Margaret Walker - SVP NBC Brand Strategy & Audience Growth, NBCUniversal Television
Kimberly Paige - EVP & Chief Marketing Officer, BET
Domenic DiMeglio - EVP & CMO, Paramount Streaming
Elana Sulzer - Global Category Development Officer, Entertainment, Spotify
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety
Description
An exploration into how programming marketers are breaking projects through in an ultra-competitive media environment. What creative strategies are making the most impact across audience generations? How are marketers looking at economic uncertainties for consumers in approaching marketing campaigns? Leading marketers and their partners talk shop.
Virtual Session Link