Name
Agents of Change: Innovators of Social Impact Marketing
Date & Time
Wednesday, April 24, 2024, 9:00 AM - 9:40 AM
Speakers
Lisa McKnight - Chief Brand Officer, Mattel
Chris Brandt - Chief Brand Officer, Chipotle
Amy Campbell - Chief Marketing Officer, SHOWTIME/MTV Entertainment Studios & Paramount Media Networks
Roxy Young - Chief Marketing and Consumer Experience Officer, Reddit
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
Chris Brandt - Chief Brand Officer, Chipotle
Amy Campbell - Chief Marketing Officer, SHOWTIME/MTV Entertainment Studios & Paramount Media Networks
Roxy Young - Chief Marketing and Consumer Experience Officer, Reddit
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
Description
An exploration of leading marketers shaping campaigns to showcase how brands can make a positive impact in our communities. How might social impact campaigns work to engage elusive younger audiences and consumers? Marketers share how they are lifting up our world through their creative messaging and strategies.