EARLY BIRD REGISTRATION ENDS FEBRUARY 28

 

The Conversation Starts Here.

Variety returns for its annual Entertainment Marketing Summit, presented by Deloitte on April 24. This one-day event will identify the best opportunities to engage today’s evolving audiences and consumers who continue to be fast-moving targets across growing media platforms.

The event includes networking opportunities, in-person panel discussions, keynote conversations, lunch and a cocktail hour. 

Limited seats are available — get your tickets today.

Attending with your team? For group rate information, email flgomez@variety.com

Agenda - More Coming Soon

Agents of Change: Innovators of Social Impact Marketing

Lisa McKnight - Chief Brand Officer, Mattel
Chris Brandt - CMO, Chipotle
Amy Campbell - Chief Marketing Officer, MTV Entertainment Studios and Paramount Media Networks

An exploration of leading marketers shaping campaigns to showcase how brands can make a positive impact in our communities. How might social impact campaigns work to engage elusive younger audiences and consumers?  Marketers share how they are lifting up our world through their creative messaging and strategies. 

Live Events in the Marketing Zeitgeist

Tyler Bahl - SVP, Head of Activision Publishing Marketing, Activision

With our ultra fragmented media landscape, how might marketers tie into big events to cut through to audiences in a compelling way? What brands see value in sponsoring festivals, concerts, sporting, gaming events and more?  What brands are creating experiential and events to better connect with audiences and consumers? Brands and their partners converge to talk about the power of event marketing.

Keynote Conversation with Paris Hilton and Bruce Gersh

Paris Hilton - CEO, 11:11 Media
Bruce Gersh - President & COO, 11:11 Media

The New Art of the TV Show Launch

Kim Granito - Chief Marketing Officer, AMC Networks
Shannon Willett - CMO, Peacock
Domenic DiMeglio - CMO, Paramount Streaming
Pia Chaozon Barlow - EVP Originals Marketing, HBO/Max

In this post Peak TV era, how are TV marketers ensuring shows pop at launch and have staying power with audiences?  As shows are now premiering year-round, what is critical creatively and strategically in mapping out TV campaigns – for debut and subsequent seasons? Leading TV marketers share how they are succeeding now.

The Digital Visionaries - All Platform Marketing

Emily King - Executive Vice President, Marketing Strategy Media and Digital, FOX Entertainment
Rose Phillips - SVP Digital Marketing, Sony Pictures Entertainment
Dustin Sandoval - VP of Social Media and Digital, Lucasfilm

Digital marketers enjoy nearly an infinite number of ways to reach desired audiences – so how do they map out the best path for campaigns?  What are the right ways to tap into the creator community to boost entertainment projects? How are marketers approaching social campaigns as mobile remains a key way to reach Gen Z? How might gaming offer new ways to engage with desired audiences? Top digital marketers share their strategies for bringing the right mix of messaging to today’s audiences and consumers.

Race to Innovate for Audiences

Alex Angeledes - Managing Director, Media and Entertainment, Google

An exploration into what innovations are really moving the needle for marketing leaders. What new analytics, research, measurement tools are making jobs easier?  What AI technology is bolstering marketers’ work? How might the convergence of media platforms and commerce spur new opportunities for marketers? Media platform leaders, brand marketers and tech partners talk about what innovations are driving business growth.

President’s Keynote Roundtable

Josh Goldstine - President, Worldwide Marketing, Warner Bros. Pictures Group
Dwight Caines - President, Domestic Marketing, Universal Pictures
Marian Lee - Chief Marketing Officer, Netflix
Marc Weinstock - President Worldwide Marketing and Distribution, Paramount Pictures

Marketing leaders share how they are driving their projects forward. What does it take to connect with today’s audiences in our ultra crowded media landscape?

Brand Entrepreneurs Break Through

Rachel Lindsay - Podcast Host, The Ringer's "Higher Learning With Van Lathan," Spotify’s "Morally Corrupt" Podcast
Jemele Hill - Podcast Host, "The Unbothered"

A look at dynamic talent and creators who are building individual brands around their creative interests.  How might our expanding sandbox for storytelling open up new opportunities for entrepreneurial talent?  How might followers and fans inform development of products, entertainment projects, community initiatives and more?

Speakers - More Coming Soon

Dwight Caines

Dwight Caines

President, Domestic Marketing

Universal Pictures

Domenic DiMeglio

Domenic DiMeglio

CMO

Paramount Streaming

Bruce Gersh

Bruce Gersh

President & COO

11:11 Media

Josh Goldstine

Josh Goldstine

President, Worldwide Marketing

Warner Bros. Pictures Group

Paris Hilton

Paris Hilton

CEO

11:11 Media

Marian Lee

Marian Lee

Chief Marketing Officer

Netflix

Rachel Lindsay

Rachel Lindsay

Podcast Host

The Ringer's "Higher Learning With Van Lathan," Spotify’s "Morally Corrupt" Podcast

Rose Phillips

Rose Phillips

SVP Digital Marketing

Sony Pictures Entertainment

Dustin Sandoval

Dustin Sandoval

VP of Social Media and Digital

Lucasfilm

Marc Weinstock

Marc Weinstock

President Worldwide Marketing and Distribution

Paramount Pictures

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