Name
The Digital Visionaries - All Platform Marketing
Date & Time
Wednesday, April 24, 2024, 12:15 PM - 12:55 PM
Speakers
Emily King - Executive Vice President, Marketing Strategy Media and Digital, FOX Entertainment
Rose Phillips - SVP Digital Marketing, Sony Pictures Entertainment
Dustin Sandoval - VP of Social Media and Digital, Lucasfilm
Briana McElroy - Head of Worldwide Digital Marketing, Lionsgate
Paul Suchman - CMO, Audacy
Dennis Ortiz (Moderator) - Principal, Deloitte Consulting LLP.
Jenny Haggard - Global Brand Strategy, Spotify
Rose Phillips - SVP Digital Marketing, Sony Pictures Entertainment
Dustin Sandoval - VP of Social Media and Digital, Lucasfilm
Briana McElroy - Head of Worldwide Digital Marketing, Lionsgate
Paul Suchman - CMO, Audacy
Dennis Ortiz (Moderator) - Principal, Deloitte Consulting LLP.
Jenny Haggard - Global Brand Strategy, Spotify
Description
Digital marketers enjoy nearly an infinite number of ways to reach desired audiences – so how do they map out the best path for campaigns? What are the right ways to tap into the creator community to boost entertainment projects? How are marketers approaching social campaigns as mobile remains a key way to reach Gen Z? How might gaming offer new ways to engage with desired audiences? Top digital marketers share their strategies for bringing the right mix of messaging to today’s audiences and consumers.