Name
Film Marketing and Streaming Audiences
Date & Time
Wednesday, April 24, 2024, 11:20 AM - 11:35 AM
Speakers
Robyn Malcomb - Sales Director, Media and Entertainment, Samsung Ads
Patrick Cole - VP Marketing, Disney
Andrew Wallenstein (Moderator) - President and Chief Media Analyst, Variety Intelligence Platform
Patrick Cole - VP Marketing, Disney
Andrew Wallenstein (Moderator) - President and Chief Media Analyst, Variety Intelligence Platform
Description
How has film marketing evolved in light of the surge of post-pandemic at-home consumption? In this fireside session, gain more insights on marketing to today's movie fans, including how films are launched and promoted into the streaming/home entertainment landscape.