Join us for a discussion where we'll talk about some misconceptions surrounding Gen AI. Hear from industry experts as they spotlight real, impactful benefits that can unlock efficiencies and personalization at scale in the rapidly shifting media & entertainment landscape. This enlightening conversation promises not just theoretical discussion, but also hands-on, applicable insights that can transform your marketing organization. Don't miss the chance to understand where the market really is in terms of leveraging GenAI and what media & entertainment brands are doing to begin harnessing its power.