Name
Gen Z Levels Up - Today’s Power Consumer Group
Date & Time
Thursday, April 24, 2025, 11:35 AM - 12:10 PM
Patrick O’Keefe Monica Austin Julia Collier Linda Ong (Moderator) Barrie Gruner
Description

Move over millennials! With their growing disposable income and coveted youth, Gen Z is a highly desired audience group for marketers to attract. What are the latest strategies to engage this mobile-first, native digital generation? Are there rules to launching compelling, non-cringey content for this especially discerning and demanding audience group? Top marketers succeeding with Gen Z discuss their strategies.