Variety Entertainment Marketing Summit

Variety’s Entertainment Marketing Summit presented by Deloitte brings together leading CMOs, creative talent and brand leaders to discuss the entertainment industry’s evolving digital trends, storytelling strategies and new platforms to deliver marketing messages.

The full-day summit includes in-person panel discussions, keynote conversations, a networking breakfast and lunch. Limited seats are available — secure your ticket today!

The event will be held at NeueHouse Hollywood.

The Right Stuff - Impact Marketing Roundtable

An exploration into how brands are creating purpose with their campaigns and standing out from the competition. With today’s divided social landscape – what are unifying strategies to show that brands genuinely care about aligning with today’s consumer culture? Leaders in impact marketing lift back the curtain on their work making compelling campaigns for today’s audiences.

Gen Z Levels Up - Today’s Power Consumer Group

Move over millennials! With their growing disposable income and coveted youth, Gen Z is a highly desired audience group for marketers to attract. What are the latest strategies to engage this mobile-first, native digital generation? Are there rules to launching compelling, non-cringey content for this especially discerning and demanding audience group? Top marketers succeeding with Gen Z discuss their strategies.

Embracing AI for Marketing Success

Diving head-first arguably faster than other fields, the marketing/advertising industry is pioneering real-world use cases for AI. Marketers are producing better analytics from campaigns, creating more compelling campaign personalization, and more. What does the future hold for AI in marketing? What are continuing challenges for marketers to integrate AI into daily operations? Leaders in marketing share their stories succeeding with AI.

Master Class in World-Building - The Force of the Entertainment Franchise

Marketers are increasingly thinking farther out of the box to create new places for fan favorite entertainment storylines and characters to thrive. There is a growing web of possibilities for franchise extension – live experiences, pop-up restaurants, merchandise, toys, games, podcasts and more. What is the creative and strategic process for mapping out a franchise? Marketing chiefs across consumer products, experiences, brand partnerships and licensing discuss their experiences in crafting entertainment franchises.

Innovators in Modern Creator Marketing

Creator and social media platforms provide incredible marketing muscle for entertainment projects and consumer brands. But in today’s crowded media landscape – what is making the best impact with audiences? Should brands be chasing relevancy in this maturing creator landscape – versus virality? What does success mean in modern creator marketing? Marketers, creator platforms and their partners share their breakthrough stories.

State of Entertainment Marketing Keynote Roundtable

Hear from the entertainment industry’s top marketers as they come together to explain what it takes to drive today’s audiences to film and TV. Highly respected rock stars at the studios and networks, marketers do face serious pressure to make or break entertainment. What are strategies to successfully launch film and TV?

Go Behind the Scenes – The Best of Brandmaker Storytelling

With the right hook, a campaign can become as popular and recognizable as any hot TV show, film or song. Who are the brand leaders creating waves in entertainment? What are strategies to build characters, spokespeople and marketing messaging into fan favorite content? Visionaries of brand storytelling reveal their creative process in engaging audiences and consumers.

The Anatomy of a Fan Favorite Campaign

With the right mix of creative and strategy, a campaign can quickly draw in broad audiences to embrace something new. How are leading marketers building the right breakthrough content to create fan bases for their entertainment projects and consumer brands? Marketing visionaries and their partners take us behind the scenes of campaigns that attract passionate followers and fan bases.