Variety Entertainment Marketing Summit

8:20 AM - 8:50 AM PT

Networking Breakfast

Check-in will open at 8:20 AM.

8:50 AM - 9:00 AM PT

Opening Remarks

Dea Lawrence - Chief Operating & Marketing Officer, Variety
Doug Van Dyke - Vice Chair and US Telecom, Media & Entertainment Sector Leader, Deloitte

9:00 AM - 9:40 AM PT

The Right Stuff - Impact Marketing Roundtable

Lon Rosen - EVP & Chief Marketing Officer, Los Angeles Dodgers
Tim Clark - Chief Brand Officer, NASCAR
Amy Powell - Head of Entertainment Marketing, Amazon
Darren Abbott - Chief Brand Officer, Hallmark
Kristine Segrist - VP, Global Head of Consumer Marketing, Canva
Angelique Jackson (Moderator) - Senior Entertainment Writer, Variety

An exploration into how brands are creating purpose with their campaigns and standing out from the competition. With today’s divided social landscape – what are unifying strategies to show that brands genuinely care about aligning with today’s consumer culture? Leaders in impact marketing lift back the curtain on their work making compelling campaigns for today’s audiences.

9:40 AM - 10:10 AM PT

Breaking Through to the New American Consumer

Gayle Troberman - Executive Marketing Advisor, iHeartMedia
China Widener (Moderator) - Vice Chair and US Technology, Media and Telecommunications Industry leader, Deloitte

Find out how iHeart Media is driving success for brands in connecting with today's audiences in novel ways to maximize growth.

10:10 AM - 10:30 AM PT

Keynote Conversation with Nicholas Sparks

Nicholas Sparks - Author & Producer
Jennifer Maas (Moderator) - Senior Business Writer, TV and Video Games, Variety

Hear how the bestselling author and producer creates stories that are beloved by readers and filmgoers all over the world.

10:30 AM - 10:50 AM PT

Keynote Conversation with HOORAE

Issa Rae - Founder & CEO, HOORAE
Monique Francis - Head of Marketing, HOORAE
Talitha Watkins - President & Head, ColorCreative
Montrel McKay - President of Development & Production, HOORAE
Stephanie Diaz-Matos - Head of Music Supervision & Creative Sync, Raedio
Jazz Tangcay (Moderator) - Senior Artisans Editor, Variety

Find out how HOORAE is building a storytelling brand that is reshaping the industry through its innovative approach to content, culture, and commerce.

10:50 AM - 11:05 AM PT

Networking Break

11:05 AM - 11:20 AM PT

The Business of Bravo: How Brands Tap into the Bravoverse

Alison Levin - President, Advertising & Partnerships, NBCUniversal
Dorit Kemsley - Star, Bravo’s “The Real Housewives of Beverly Hills”
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

Join Alison Levin, President of Advertising & Partnerships, NBCUniversal and Dorit Kemsley, Bravo’s “The Real Housewives of Beverly Hills” for a conversation on the business of Bravo and how brands are tapping into the Bravoverse across all screens, platforms, and experiential moments like BravoCon.

11:20 AM - 11:35 AM PT

From Players to Creators: How Gamers Are Shaping the Creator Economy

Jarell Thompson - VP of Gaming, Havas Play
Angelique Hernandez - VP, Portfolio Lead, Havas Play
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

Tap into the fast-growing gaming creator economy, where 3.4B gamers worldwide and 216M in the U.S. create limitless brand potential. Discover how gaming influencers differ from traditional influencers and explore new opportunities for authentic, impactful partnerships.

11:35 AM - 12:10 PM PT

Gen Z Levels Up - Today’s Power Consumer Group

Patrick O’Keefe - Chief Integrated Marketing Officer, e.l.f. Beauty
Monica Austin - Chief Marketing Officer, Blizzard Entertainment
Julia Collier - Chief Marketing Officer, J.Crew
Linda Ong (Moderator) - CEO, CULTIQUE
Barrie Gruner - EVP, Marketing and Publicity, Hulu

Move over millennials! With their growing disposable income and coveted youth, Gen Z is a highly desired audience group for marketers to attract. What are the latest strategies to engage this mobile-first, native digital generation? Are there rules to launching compelling, non-cringey content for this especially discerning and demanding audience group? Top marketers succeeding with Gen Z discuss their strategies.

12:10 PM - 12:50 PM PT

Embracing AI for Marketing Success

Domenic DiMeglio - EVP & Chief Marketing Officer, Paramount Streaming
Angie Barrick - Head of Industry, Media & Entertainment, Google/YouTube
Heike Young - Head of Content, Social, & Integrated Marketing, Microsoft Advertising
Jenn Lockhart - SVP Sales, West Coast, Teads
Josh Mattison - EVP, Digital Revenue Pricing, Planning & Operations, Disney Advertising
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

Diving head-first arguably faster than other fields, the marketing/advertising industry is pioneering real-world use cases for AI. Marketers are producing better analytics from campaigns, creating more compelling campaign personalization, and more. What does the future hold for AI in marketing? What are continuing challenges for marketers to integrate AI into daily operations? Leaders in marketing share their stories succeeding with AI.

12:50 PM - 1:50 PM PT

Networking Lunch

1:50 PM - 2:30 PM PT

Master Class in World-Building - The Force of the Entertainment Franchise

Josh Silverman - Chief Consumer Products Officer, Mattel
David O’Connor - President, Franchise Management & Brand Strategy, NBCUniversal Studio Group
Sara Pollack - Global Head of Consumer Marketing, Pinterest
Marian Koltai-Levine - Chief Marketing Officer, AGBO
Rohith Nandagiri (Moderator) - Managing Director, Deloitte Consulting LLP

Marketers are increasingly thinking farther out of the box to create new places for fan favorite entertainment storylines and characters to thrive. There is a growing web of possibilities for franchise extension – live experiences, pop-up restaurants, merchandise, toys, games, podcasts and more. What is the creative and strategic process for mapping out a franchise? Marketing chiefs across consumer products, experiences, brand partnerships and licensing discuss their experiences in crafting entertainment franchises.

2:30 PM - 2:45 PM PT

Understanding the Power of Sports Fandom

Jo Fox - Senior Vice President of Marketing, ESPN
Adam Deutsch - Managing Director, Deloitte Consulting LLP
Andrew Wallenstein (Moderator) - President and Chief Media Analyst, Variety Intelligence Platform

An exploration into what it takes to build broad audiences for sports programming across growing platforms and touch points.

2:45 PM - 3:05 PM PT

Conversation with Heidi Montag and Spencer Pratt

Heidi Montag
Spencer Pratt
Kate Aurthur (Moderator) - Editor-at-Large, Variety

Hear how the fan favorite reality couple took social media by storm to drive their creative brand across music and entertainment.

3:05 PM - 3:20 PM PT

Boost Your Box Office Featuring JustWatch Media

David Croyé - Founder and CEO, JustWatch Media
Andrew Wallenstein (Moderator) - President and Chief Media Analyst, Variety Intelligence Platform

Find out how JustWatch Media is using 100 million cinema goers' profiles to change the way that media is planned and bought in order to grow overall box office

3:20 PM - 3:55 PM PT

Innovators in Modern Creator Marketing

Phylicia Fant - Global Head of Music Industry & Culture Collaborations, Amazon Music
Brent Mitchell - VP, Social Media & Influencers, Sephora
Cameron Curtis - EVP Global Digital Marketing, Warner Bros.
Todd Lichten - Head of Entertainment Partnerships, Roblox
Jennifer Maas (Moderator) - Senior Business Writer, TV and Video Games, Variety

Creator and social media platforms provide incredible marketing muscle for entertainment projects and consumer brands. But in today’s crowded media landscape – what is making the best impact with audiences? Should brands be chasing relevancy in this maturing creator landscape – versus virality? What does success mean in modern creator marketing? Marketers, creator platforms and their partners share their breakthrough stories.

3:55 PM - 4:35 PM PT

State of Entertainment Marketing Keynote Roundtable

Dwight Caines - President, Domestic Marketing, Universal Pictures
Christian Parkes - Chief Marketing Officer, Neon
Jennifer Storms - Chief Marketing Officer, NBCUniversal Television & Streaming
Martha Morrison - Head of Marketing, Pixar, 20th Century Studios, Walt Disney Animation
JP Richards - President, Worldwide Marketing, Lionsgate Motion Picture Group
Rebecca Kearey - EVP, Head of International Marketing/Distribution & Business Operations, Searchlight Pictures
Matt Donnelly (Moderator) - Senior Entertainment and Media Writer, Variety

Hear from the entertainment industry’s top marketers as they come together to explain what it takes to drive today’s audiences to film and TV. Highly respected rock stars at the studios and networks, marketers do face serious pressure to make or break entertainment. What are strategies to successfully launch film and TV?

4:35 PM - 5:15 PM PT

The Anatomy of a Fan Favorite Campaign

James Finn - Global Head of Brand & Content Marketing, Audible
Shelly Gillyard - VP Marketing, US & Canada, Netflix
Joe Whitmore - EVP Global Marketing, Sony Pictures Entertainment
Stephanie Gibbons - President, Creative, Strategy and Digital, Multi-Platform Marketing, FX
Dawn Yang - Global Head of Entertainment Partnerships, TikTok
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

With the right mix of creative and strategy, a campaign can quickly draw in broad audiences to embrace something new. How are leading marketers building the right breakthrough content to create fan bases for their entertainment projects and consumer brands? Marketing visionaries and their partners take us behind the scenes of campaigns that attract passionate followers and fan bases.

5:15 PM - 6:15 PM PT

Networking Cocktail Reception

Sponsorship Inquiries	Registration & Group Ticket Rates	Programming Inquiries
Michelle Fine-Smith	Sabrina Lee	Susanne Ault
michelle.fine-smith@variety.com	shlee@variety.com	susanne.ault@variety.com

The Conversation Starts Here.

Agenda