Name
Embracing AI for Marketing Success
Date & Time
Thursday, April 24, 2025, 11:55 AM - 12:35 PM
Speakers
Domenic DiMeglio - EVP & Chief Marketing Officer, Paramount Streaming
Angie Barrick - Head of Industry, Media & Entertainment, Google/YouTube
Heike Young - Head of Content, Social, & Integrated Marketing, Microsoft Advertising
Jenn Lockhart - SVP Sales, West Coast, Teads
Josh Mattison - EVP, Digital Revenue Pricing, Planning & Operations, Disney Advertising
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
Angie Barrick - Head of Industry, Media & Entertainment, Google/YouTube
Heike Young - Head of Content, Social, & Integrated Marketing, Microsoft Advertising
Jenn Lockhart - SVP Sales, West Coast, Teads
Josh Mattison - EVP, Digital Revenue Pricing, Planning & Operations, Disney Advertising
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management






Description
Diving head-first arguably faster than other fields, the marketing/advertising industry is pioneering real-world use cases for AI. Marketers are producing better analytics from campaigns, creating more compelling campaign personalization, and more. What does the future hold for AI in marketing? What are continuing challenges for marketers to integrate AI into daily operations? Leaders in marketing share their stories succeeding with AI.