Name
Master Class in World-Building - The Force of the Entertainment Franchise
Date & Time
Thursday, April 24, 2025, 1:35 PM - 2:15 PM
Josh Silverman David O’Connor Sara Pollack Marian Koltai-Levine Rohith Nandagiri (Moderator)
Description

Marketers are increasingly thinking farther out of the box to create new places for fan favorite entertainment storylines and characters to thrive. There is a growing web of possibilities for franchise extension – live experiences, pop-up restaurants, merchandise, toys, games, podcasts and more. What is the creative and strategic process for mapping out a franchise? Marketing chiefs across consumer products, experiences, brand partnerships and licensing discuss their experiences in crafting entertainment franchises.