Where Entertainment, Brand Strategy & Culture Converge

Variety's Entertainment Marketing Summit brings together the most influential marketers, creatives and brand leaders shaping the future of entertainment. 

From blockbuster launches to breakthrough brand partnerships, this full-day summit explores how today’s entertainment marketers are driving relevance, revenue and impact in a rapidly evolving landscape.

The Beverly Hilton | April 22

Reserve Your Spot

Attending with your team? For group rates & reserved tables, please email Sabrina Lee at shlee@variety.com

Watch past keynotes & panels

Topics 

The Main Event – Best of Experiential, Live, and Event Marketing

In a noisier than ever media environment, marketers are pulling out all the stops to break through to today’s audiences and consumers. Increasingly, event and experiential marketing is the answer to make the right splash, spanning in-person and digital moments. Event marketing leaders across entertainment, sports and consumer brands share their strategies for success. 

 

In the Director’s Chair: Brand Storytelling Masters

When ads are often clicked away, brands are embracing storytelling to capture audience attention. How might the growth of media platforms help brands creatively break through across varied demographics? Who are the leaders in brand storytelling across formats? 

 

Breakthrough Brands – Innovating through AI

An exploration of how marketers are integrating AI into their operations in ways that today’s audiences will embrace. What is the balance of improving efficiencies with AI while maintaining an artistic/no slop feel in campaigns? How might AI enable new heights for human ingenuity in advertising and marketing? 

 

Hollywood New Leaders – Best of Creator Marketing

Creators and social platforms are powerful marketing tools for entertainment and consumer brands. But as audiences are becoming increasingly savvier in avoiding advertising, what actually connects? Should brands focus on long-term relevance rather than short-term virality? How do we define success in today’s creator economy? Marketing leaders and more share the stories behind what’s working now. 

 

Building the Brand-Verse – Success with Franchises

An exploration into best strategies for bringing beloved characters and storylines to new audience touch points, spanning sequels, podcasts, video games, spin-offs, digital content, merchandise, themed attractions and more. When is the right time to expand and in what format?  

 

Entertainment Entrepreneurs Tell All

Building a brand today takes more than a great idea—it takes audience trust, timing and adaptability. Entrepreneurs break down how they build a brand from the ground up, scaled their platforms and activated existing followings to fuel new creative and business opportunities. 

 

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