An exploration into how companies are integrating AI into their operations in ways that take advertising and marketing to new heights. How might AI help companies find the right audiences, understand how people are responding to campaigns, and pivot messaging in real time to make advertising smarter and more effective? How are brands, creators and media companies collaborating as AI moves from a novelty to a core utility within their infrastructures? How is human ingenuity crucial when using AI to drive success? Technology leaders discuss how AI is innovating their strategies.