Name
Building the Brand-Verse – Success with Franchises
Date & Time
Wednesday, April 22, 2026, 2:30 PM - 3:15 PM
Speakers
Josh Silverman - President, Global Products & Experiences
Sean Booker - Head of Media and Entertainment, VIZIO
Kayleen Walters - Head of Mojang Studios and Franchise Development for Gaming, Microsoft
Karen Barragan - Chief Marketing Officer, Blumhouse-Atomic Monster
Sean Booker - Head of Media and Entertainment, VIZIO
Kayleen Walters - Head of Mojang Studios and Franchise Development for Gaming, Microsoft
Karen Barragan - Chief Marketing Officer, Blumhouse-Atomic Monster
Description
An exploration into best strategies for bringing beloved characters and storylines to new audience touch points, spanning sequels, podcasts, video games, spin-offs, digital content, merchandise, themed attractions and more. When is the right time to expand and in what format?