Name
Building the Brand-Verse – Success with Franchises
Date & Time
Wednesday, April 22, 2026, 2:30 PM - 3:10 PM
Speakers
Josh Silverman - President, Global Products & Experiences, Paramount
Sean Booker - Head of Media and Entertainment, VIZIO
Kayleen Walters - Head of Mojang Studios and Franchise Development for Gaming, Microsoft
Karen Barragan - Chief Marketing Officer, Blumhouse-Atomic Monster
Darren Schillace - President, Marketing, Fox
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment and Sports, UCLA Anderson School of Management
Sean Booker - Head of Media and Entertainment, VIZIO
Kayleen Walters - Head of Mojang Studios and Franchise Development for Gaming, Microsoft
Karen Barragan - Chief Marketing Officer, Blumhouse-Atomic Monster
Darren Schillace - President, Marketing, Fox
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment and Sports, UCLA Anderson School of Management
Description
An exploration into best strategies for bringing beloved characters and storylines to new audience touch points, spanning sequels, podcasts, video games, spin-offs, digital content, merchandise, themed attractions and more. When is the right time to expand and in what format?