Seventy percent of consumers want to see more authentic, cross-cultural stories in the media, according to recent research from Amazon Ads; however, increased demand for this content requires a deeper understanding of the values, sensitivities, and expectations of diverse audiences. How can marketers successfully achieve this balance to better connect with a global customer base in today’s streaming entertainment era? In this session, a panel of Amazon leaders representing different entertainment services and divisions will address how the streaming media landscape can serve as a conduit for diversifying audience reach, while also building brand equity and customer trust.