Influencer marketing isn't exactly a new thing, but lately, it’s become the main character for brands trying to reach niche audiences. The game keeps changing as people’s tastes and habits shift. But if you've got the right tech, game plan, and team, you can keep cashing in on those new and significant revenue streams with Expedia Travel Shops. Lauri Metrose, Expedia Group’s SVP of global communications, reveals a travel industry-first initiative alongside influencer Caroline Baudino (aka Shop with Caroline).