Join us for a half-day program focused on the intersection of creators and entertainment. Creators, marketers, agencies and brands will share how they are targeting audiences, creating content that resonates and integrating new technology. 

This event is open to all CES registrants at no additional charge.

9 AM - 1 PM PT l CSPACE @ THE ARIA, LAS VEGAS

Agenda

9:30 AM - 10:15 AM PT

Masters of the Creator-Verse

Hannah Stocking - Award Winning Content Creator with 73M collective followers
Alessandra (Ale) Catanese - CEO, Smosh
Lewis Ball - Chief Product and Strategy Officer, RHEI
Aleen Dreksler - Founder and CEO, Betches
Rich Bloom - EVP & GM, Creator Programs, Tubi

An exploration into how creator content is being expanded to new audience touchpoints – including crafting storytelling across new platforms, launching new brands and merchandise, and forging collaborations and industry partnerships. Leaders in creator businesses share how they are expanding across screens, products and more. 

10:50 AM - 11:30 AM PT

The Power of the Creator Brand

Raina Penchansky - CEO and Co-Founder of DBA, Co-Head of UTA Creators
Clea Shearer - Co-founder, The Home Edit, Co-host, Get Organized with The Home Edit and Co-host, Extreme Makeover: Home Edition
Joanna Teplin - Co-founder, The Home Edit, Co-host, Get Organized with The Home Edit and Co-host, Extreme Makeover: Home Edition
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

Join Raina Penchansky, CEO and Co-Founder of DBA, Co-Head of UTA Creators; and Clea Shearer and Joanna Teplin, Co-founders, The Home Edit as they explore their collaboration in extending the popular home organization brand onto new platforms. What are strategies for creators to strengthen bonds with fans?  

11:30 AM - 12:45 PM PT

Audiences Unlocked - The Future of Creator Marketing

Cameron Curtis - EVP, Global Digital Marketing, Warner Bros Studio Group
Briana McElroy - Head of Worldwide Digital Marketing, Lionsgate
Robin Tilotta - Head of Brand and Global Marketing, Twitch
Dara Treseder - CMO, Autodesk
Marcus Liassides - Head of Digital, Mattel

A look at how creator marketing is fast becoming a powerful tool to connect with today’s audiences, who can be quick to click away traditional media advertising. What are future trends in creator marketing – how are marketers, creators and platforms continuing to make strides in making an impact with audiences?  

Speakers 

Lewis Ball

Lewis Ball

Chief Product and Strategy Officer

RHEI

Rich Bloom

Rich Bloom

EVP & GM, Creator Programs

Tubi

Alessandra (Ale) Catanese

Alessandra (Ale) Catanese

CEO

Smosh

Cameron Curtis

Cameron Curtis

EVP, Global Digital Marketing

Warner Bros Studio Group

Aleen Dreksler

Aleen Dreksler

Founder and CEO

Betches

Marcus Liassides

Marcus Liassides

Head of Digital

Mattel

Briana McElroy

Briana McElroy

Head of Worldwide Digital Marketing

Lionsgate

Raina Penchansky

Raina Penchansky

CEO and Co-Founder of DBA, Co-Head of UTA Creators

Hannah Stocking

Hannah Stocking

Award Winning Content Creator with 73M collective followers

Robin Tilotta

Robin Tilotta

Head of Brand and Global Marketing

Twitch

Dara Treseder

Dara Treseder

CMO

Autodesk