Name
The New Art of the TV Show Launch, Presented by Amazon Ads
Date & Time
Wednesday, April 24, 2024, 11:35 AM - 12:15 PM
Speakers
(Introduced by) Melissa Cook - Head of Prime Video Channels, AVOD & Apps, Amazon Ads
Kim Granito - Chief Marketing Officer, AMC Networks
Shannon Willett - CMO, Peacock
Domenic DiMeglio - Chief Marketing Officer and Head of Data, Paramount Streaming
Pia Barlow - EVP Originals Marketing, HBO/Max
Elana Sulzer - Head of Entertainment, Snap
Michael Schneider (Moderator) - TV Editor, Variety
Kim Granito - Chief Marketing Officer, AMC Networks
Shannon Willett - CMO, Peacock
Domenic DiMeglio - Chief Marketing Officer and Head of Data, Paramount Streaming
Pia Barlow - EVP Originals Marketing, HBO/Max
Elana Sulzer - Head of Entertainment, Snap
Michael Schneider (Moderator) - TV Editor, Variety
Description
In this post Peak TV era, how are TV marketers ensuring shows pop at launch and have staying power with audiences? As shows are now premiering year-round, what is critical creatively and strategically in mapping out TV campaigns – for debut and subsequent seasons? Leading TV marketers share how they are succeeding now.