Name
Innovators in Modern Creator Marketing
Date & Time
Thursday, April 24, 2025, 3:20 PM - 3:55 PM
Speakers
Phylicia Fant - Global Head of Music Industry & Culture Collaborations, Amazon Music
Brent Mitchell - VP, Social Media & Influencers, Sephora
Cameron Curtis - EVP Global Digital Marketing, Warner Bros.
Todd Lichten - Head of Entertainment Partnerships, Roblox
Jennifer Maas (Moderator) - Senior Business Writer, TV and Video Games, Variety
Brent Mitchell - VP, Social Media & Influencers, Sephora
Cameron Curtis - EVP Global Digital Marketing, Warner Bros.
Todd Lichten - Head of Entertainment Partnerships, Roblox
Jennifer Maas (Moderator) - Senior Business Writer, TV and Video Games, Variety




Description
Creator and social media platforms provide incredible marketing muscle for entertainment projects and consumer brands. But in today’s crowded media landscape – what is making the best impact with audiences? Should brands be chasing relevancy in this maturing creator landscape – versus virality? What does success mean in modern creator marketing? Marketers, creator platforms and their partners share their breakthrough stories.