The Conversation Starts Here.

Variety’s Entertainment Marketing Summit presented by Deloitte brings together leading CMOs, creative talent and brand leaders to discuss the entertainment industry’s evolving digital trends, storytelling strategies and new platforms to deliver marketing messages.

The full-day summit includes in-person panel discussions, keynote conversations, a networking breakfast and lunch. Limited seats are available — secure your ticket today! 

The event will be held at NeueHouse Hollywood.

ADVANCED RATE ENDS MARCH 24

Register Now

Attending with your team? For group rates & reserved tables, email Sabrina Lee at shlee@variety.com.

Agenda 

9:10 AM - 9:15 AM PT

Opening Remarks

Dea Lawrence - Chief Operating & Marketing Officer, Variety
Doug Van Dyke - Vice Chair and US Telecom, Media & Entertainment Sector Leader, Deloitte

9:15 AM - 9:55 AM PT

The Right Stuff - Impact Marketing Roundtable

Taylor Montgomery - Chief Marketing Officer, North America, Taco Bell
Lon Rosen - EVP & Chief Marketing Officer, Los Angeles Dodgers
Tim Clark - Chief Brand Officer, NASCAR
Amy Powell - Head of Entertainment Marketing, Amazon
Angelique Jackson (Moderator) - Senior Entertainment Writer, Variety

An exploration into how brands are creating purpose with their campaigns and standing out from the competition. With today’s divided social landscape – what are unifying strategies to show that brands genuinely care about aligning with today’s consumer culture? Leaders in impact marketing lift back the curtain on their work making compelling campaigns for today’s audiences. 

10:10 AM - 10:30 AM PT

Keynote Conversation with Nicholas Sparks

Nicholas Sparks - Author & Producer
Jennifer Maas (Moderator) - Senior Business Writer, TV and Video Games, Variety

Hear how the bestselling author and producer creates stories that are beloved by readers and filmgoers all over the world.

10:30 AM - 10:50 AM PT

Keynote Conversation with HOORAE

Issa Rae - Founder & CEO, HOORAE
Monique Francis - Head of Marketing, HOORAE
Talitha Watkins - President & Head, ColorCreative
Montrel McKay - President of Development & Production, HOORAE
Stephanie Diaz-Matos - Head of Music Supervision & Creative Sync, Raedio
Jazz Tangcay (Moderator) - Senior Artisans Editor, Variety

Find out how HOORAE is building a storytelling brand that is reshaping the industry through its innovative approach to content, culture, and commerce.

10:50 AM - 11:05 AM PT

Networking Break

11:05 AM - 11:20 AM PT

The Business of Bravo: How Brands Tap into the Bravosphere

Alison Levin - President of Advertising & Partnerships, NBCUniversal
Dorit Kemsley - Star, Bravo’s “The Real Housewives of Beverly Hills”
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

Join Alison Levin, President of Advertising & Partnerships, NBCUniversal and Dorit Kemsley, Bravo’s “The Real Housewives of Beverly Hills” for a conversation on the business of Bravo and how brands are tapping into the fandom of the Bravosphere across all screens, platforms, and experiential moments at BravoCon.

11:20 AM - 11:55 AM PT

Gen Z Levels Up - Today’s Power Consumer Group

Sulinna Ong - Global Head of Editorial, Spotify
Patrick O’Keefe - Chief Integrated Marketing Officer, e.l.f. Beauty
Monica Austin - Chief Marketing Officer, Blizzard Entertainment
Julia Collier - Chief Marketing Officer, J.Crew
Linda Ong (Moderator) - CEO, CULTIQUE

Move over millennials! With their growing disposable income and coveted youth, Gen Z is a highly desired audience group for marketers to attract. What are the latest strategies to engage this mobile-first, native digital generation? Are there rules to launching compelling, non-cringey content for this especially discerning and demanding audience group? Top marketers succeeding with Gen Z discuss their strategies.

11:55 AM - 12:35 PM PT

Embracing AI for Marketing Success

Domenic DiMeglio - EVP & Chief Marketing Officer, Paramount Streaming
Angie Barrick - Head of Industry, Media & Entertainment, Google/YouTube
Heike Young - Head of Content, Social, & Integrated Marketing, Microsoft Advertising
Jenn Lockhart - SVP Sales, West Coast, Teads
Josh Mattison - EVP, Digital Revenue Pricing, Planning & Operations, Disney Advertising
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

Diving head-first arguably faster than other fields, the marketing/advertising industry is pioneering real-world use cases for AI. Marketers are producing better analytics from campaigns, creating more compelling campaign personalization, and more. What does the future hold for AI in marketing? What are continuing challenges for marketers to integrate AI into daily operations? Leaders in marketing share their stories succeeding with AI.

12:35 PM - 1:35 PM PT

Networking Lunch

1:35 PM - 2:15 PM PT

Master Class in World-Building - The Force of the Entertainment Franchise

Josh Silverman - Chief Consumer Products Officer, Mattel
David O’Connor - President, Franchise Management & Brand Strategy, NBCUniversal Studio Group
Sara Pollack - Global Head of Consumer Marketing, Pinterest
Marian Koltai-Levine - Chief Marketing Officer, AGBO
Rohith Nandagiri (Moderator) - Managing Director, Deloitte Consulting LLP

Marketers are increasingly thinking farther out of the box to create new places for fan favorite entertainment storylines and characters to thrive. There is a growing web of possibilities for franchise extension – live experiences, pop-up restaurants, merchandise, toys, games, podcasts and more. What is the creative and strategic process for mapping out a franchise? Marketing chiefs across consumer products, experiences, brand partnerships and licensing discuss their experiences in crafting entertainment franchises.  
 

2:30 PM - 2:50 PM PT

Conversation with Heidi Montag and Spencer Pratt

Heidi Montag
Spencer Pratt
Kate Aurthur (Moderator) - Editor-at-Large, Variety

Hear how the fan favorite reality couple took social media by storm to drive their creative brand across music and entertainment.

2:50 PM - 3:30 PM PT

Innovators in Modern Creator Marketing

Phylicia Fant - Global Head of Music Industry & Culture Collaborations, Amazon Music
Brent Mitchell - VP, Social Media & Influencers, Sephora
Cameron Curtis - EVP Global Digital Marketing, Warner Bros.
Haley Paas - SVP, Media, Effectiveness & Creator Marketing, Verizon

Creator and social media platforms provide incredible marketing muscle for entertainment projects and consumer brands. But in today’s crowded media landscape – what is making the best impact with audiences? Should brands be chasing relevancy in this maturing creator landscape – versus virality? What does success mean in modern creator marketing? Marketers, creator platforms and their partners share their breakthrough stories. 
 

3:30 PM - 3:45 PM PT

Networking Break

3:45 PM - 4:25 PM PT

State of Entertainment Marketing Keynote Roundtable

Dwight Caines - President, Domestic Marketing, Universal Pictures
Christian Parkes - Chief Marketing Officer, Neon
Jennifer Storms - Chief Marketing Officer, NBCUniversal Television & Streaming
Martha Morrison - Head of Marketing, Pixar, 20th Century Studios, Walt Disney Animation
JP Richards - President, Worldwide Marketing, Lionsgate Films
Michelle Hooper - EVP Head of Marketing, Searchlight Pictures
Matt Donnelly (Moderator) - Senior Entertainment and Media Writer, Variety

Hear from the entertainment industry’s top marketers as they come together to explain what it takes to drive today’s audiences to film and TV. Highly respected rock stars at the studios and networks, marketers do face serious pressure to make or break entertainment.  What are strategies to successfully launch film and TV? 
 

4:25 PM - 5:05 PM PT

The Anatomy of a Fan Favorite Campaign

James Finn - Global Head of Brand & Content Marketing, Audible
Shelly Gillyard - VP Marketing, US & Canada, Netflix
Joe Whitmore - EVP Global Marketing, Sony Pictures Entertainment
Stephanie Gibbons - President, Creative, Strategy and Digital, Multi-Platform Marketing, FX

With the right mix of creative and strategy, a campaign can quickly draw in broad audiences to embrace something new. How are leading marketers building the right breakthrough content to create fan bases for their entertainment projects and consumer brands? Marketing visionaries and their partners take us behind the scenes of campaigns that attract passionate followers and fan bases.  
 
 

5:05 PM - 6:05 PM PT

Networking Cocktail Reception

Speakers 

Monica Austin

Monica Austin

Chief Marketing Officer

Blizzard Entertainment

Angie Barrick

Angie Barrick

Head of Industry, Media & Entertainment

Google/YouTube

Dwight Caines

Dwight Caines

President, Domestic Marketing

Universal Pictures

Tim Clark

Tim Clark

Chief Brand Officer

NASCAR

Julia Collier

Julia Collier

Chief Marketing Officer

J.Crew

Cameron Curtis

Cameron Curtis

EVP Global Digital Marketing

Warner Bros.

Stephanie Diaz-Matos

Stephanie Diaz-Matos

Head of Music Supervision & Creative Sync

Raedio

Domenic DiMeglio

Domenic DiMeglio

EVP & Chief Marketing Officer

Paramount Streaming

Phylicia Fant

Phylicia Fant

Global Head of Music Industry & Culture Collaborations

Amazon Music

James Finn

James Finn

Global Head of Brand & Content Marketing

Audible

Monique Francis

Monique Francis

Head of Marketing

HOORAE

Stephanie Gibbons

Stephanie Gibbons

President, Creative, Strategy and Digital, Multi-Platform Marketing

FX

Shelly Gillyard

Shelly Gillyard

VP Marketing, US & Canada

Netflix

Marian Koltai-Levine

Marian Koltai-Levine

Chief Marketing Officer

AGBO

Jenn Lockhart

Jenn Lockhart

SVP Sales, West Coast

Teads

Josh Mattison

Josh Mattison

EVP, Digital Revenue Pricing, Planning & Operations

Disney Advertising

Montrel McKay

Montrel McKay

President of Development & Production

HOORAE

Brent Mitchell

Brent Mitchell

VP, Social Media & Influencers

Sephora

Taylor Montgomery

Taylor Montgomery

Chief Marketing Officer, North America

Taco Bell

Martha Morrison

Martha Morrison

Head of Marketing

Pixar, 20th Century Studios, Walt Disney Animation

David O’Connor

David O’Connor

President, Franchise Management & Brand Strategy

NBCUniversal Studio Group

Patrick O’Keefe

Patrick O’Keefe

Chief Integrated Marketing Officer

e.l.f. Beauty

Sulinna Ong

Sulinna Ong

Global Head of Editorial

Spotify

Haley Paas

Haley Paas

SVP, Media, Effectiveness & Creator Marketing

Verizon

Christian Parkes

Christian Parkes

Chief Marketing Officer

Neon

Sara Pollack

Sara Pollack

Global Head of Consumer Marketing

Pinterest

Amy Powell

Amy Powell

Head of Entertainment Marketing

Amazon

Issa Rae

Issa Rae

Founder & CEO

HOORAE

JP Richards

JP Richards

President, Worldwide Marketing

Lionsgate Films

Lon Rosen

Lon Rosen

EVP & Chief Marketing Officer

Los Angeles Dodgers

Josh Silverman

Josh Silverman

Chief Consumer Products Officer

Mattel

Nicholas Sparks

Nicholas Sparks

Author & Producer

Jennifer Storms

Jennifer Storms

Chief Marketing Officer

NBCUniversal Television & Streaming

Jay Tucker (Moderator)

Jay Tucker (Moderator)

Executive Director, Center for Media, Entertainment & Sports

UCLA Anderson School of Management

Doug Van Dyke

Doug Van Dyke

Vice Chair and US Telecom, Media & Entertainment Sector Leader

Deloitte

Talitha Watkins

Talitha Watkins

President & Head

ColorCreative

Joe Whitmore

Joe Whitmore

EVP Global Marketing

Sony Pictures Entertainment

China Widener

China Widener

Vice Chair and US Technology, Media and Telecommunications Industry Leader

Deloitte

Heike Young

Heike Young

Head of Content, Social, & Integrated Marketing

Microsoft Advertising

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