Variety Entertainment Marketing Summit

8:50 AM - 9:00 AM PT

Opening Remarks

Dea Lawrence - Chief Operating Officer and Chief Marketing Officer, Variety
Ambreen Qamar - Managing Director, Deloitte Consulting LLP

9:00 AM - 9:40 AM PT

Agents of Change: Innovators of Social Impact Marketing

Lisa McKnight - Chief Brand Officer, Mattel
Chris Brandt - Chief Brand Officer, Chipotle
Amy Campbell - Chief Marketing Officer, SHOWTIME/MTV Entertainment Studios & Paramount Media Networks
Roxy Young - Chief Marketing and Consumer Experience Officer, Reddit
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

An exploration of leading marketers shaping campaigns to showcase how brands can make a positive impact in our communities. How might social impact campaigns work to engage elusive younger audiences and consumers? Marketers share how they are lifting up our world through their creative messaging and strategies.

9:40 AM - 10:10 AM PT

Digital Media Trends 18: Face the Change

Jana Arbanas - Vice Chair and U.S. Telecom, Media and Entertainment sector Leader, Deloitte LLP
Andrew Wallenstein (Moderator) - President and Chief Media Analyst, Variety Intelligence Platform

The consumer has changed. Past models and old thinking may not work. It’s time for Media & Entertainment companies to face this reality with innovation and optimism. Discover how social media, gaming, and shifting consumer preferences are reshaping entertainment with Deloitte's 2024 Digital Media Trends study. How can we navigate these industry changes and meet evolving consumer expectations effectively?

10:10 AM - 10:45 AM PT

Live Events in the Marketing Zeitgeist

Tyler Bahl - SVP, Head of Activision Publishing Marketing, Activision
Kathryn Kai-ling Frederick - CMO, The Los Angeles Rams
Russell Wager - VP Marketing, Kia America
Tammy Henault - CMO, NBA
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

With our ultra fragmented media landscape, how might marketers tie into big events to cut through to audiences in a compelling way? What brands see value in sponsoring festivals, concerts, sporting, gaming events and more? What brands are creating experiential and events to better connect with audiences and consumers? Brands and their partners converge to talk about the power of event marketing.

10:45 AM - 11:00 AM PT

Networking Break

11:00 AM - 11:20 AM PT

A Conversation with Sue Kroll, Head of Global Marketing, Amazon MGM Studios

Sue Kroll - Head of Global Marketing, Amazon MGM Studios

Find out Amazon MGM’s vision for campaign strategy, across such titles as AIR, Saltburn, and the Academy Award-winning film, American Fiction. Kroll has also spearheaded marketing for hit series including Expats, Mr. & Mrs. Smith and The Summer I Turned Pretty.

11:20 AM - 11:35 AM PT

Film Marketing and Streaming Audiences

Robyn Malcomb - Sales Director, Media and Entertainment, Samsung Ads
Patrick Cole - VP Marketing, Disney
Andrew Wallenstein (Moderator) - President and Chief Media Analyst, Variety Intelligence Platform

How has film marketing evolved in light of the surge of post-pandemic at-home consumption? In this fireside session, gain more insights on marketing to today's movie fans, including how films are launched and promoted into the streaming/home entertainment landscape.

11:35 AM - 12:15 PM PT

The New Art of the TV Show Launch, Presented by Amazon Ads

(Introduced by) Melissa Cook - Head of Prime Video Channels, AVOD & Apps, Amazon Ads
Kim Granito - Chief Marketing Officer, AMC Networks
Shannon Willett - CMO, Peacock
Domenic DiMeglio - Chief Marketing Officer and Head of Data, Paramount Streaming
Pia Barlow - EVP Originals Marketing, HBO/Max
Elana Sulzer - Head of Entertainment, Snap
Michael Schneider (Moderator) - TV Editor, Variety

In this post Peak TV era, how are TV marketers ensuring shows pop at launch and have staying power with audiences? As shows are now premiering year-round, what is critical creatively and strategically in mapping out TV campaigns – for debut and subsequent seasons? Leading TV marketers share how they are succeeding now.

12:15 PM - 12:55 PM PT

The Digital Visionaries - All Platform Marketing

Emily King - Executive Vice President, Marketing Strategy Media and Digital, FOX Entertainment
Rose Phillips - SVP Digital Marketing, Sony Pictures Entertainment
Dustin Sandoval - VP of Social Media and Digital, Lucasfilm
Briana McElroy - Head of Worldwide Digital Marketing, Lionsgate
Paul Suchman - CMO, Audacy
Dennis Ortiz (Moderator) - Principal, Deloitte Consulting LLP.
Jenny Haggard - Global Brand Strategy, Spotify

Digital marketers enjoy nearly an infinite number of ways to reach desired audiences – so how do they map out the best path for campaigns? What are the right ways to tap into the creator community to boost entertainment projects? How are marketers approaching social campaigns as mobile remains a key way to reach Gen Z? How might gaming offer new ways to engage with desired audiences? Top digital marketers share their strategies for bringing the right mix of messaging to today’s audiences and consumers.

12:55 PM - 1:55 PM PT

Networking Lunch

1:55 PM - 2:15 PM PT

Keynote Conversation with Paris Hilton and Bruce Gersh: Propelling Brands into the Epicenter of Culture

Paris Hilton - CEO, 11:11 Media
Bruce Gersh - President & COO, 11:11 Media
Andrew Wallenstein (Moderator) - President and Chief Media Analyst, Variety Intelligence Platform

Join entrepreneur and icon Paris Hilton and media veteran Bruce Gersh as they discuss how their next-gen media and lifestyle company, 11:11 Media is propelling brands into the epicenter of pop culture. They will discuss 11:11 Media’s innovative approach spanning content, community, and commerce that has catapulted brands into the cultural zeitgeist.

2:15 PM - 2:35 PM PT

Variety Entertainment Marketing Icon Award 2024

Shannon Ryan - President, Marketing, Disney Entertainment Television
Cynthia Littleton (Moderator) - Co-Editor-in-Chief, Variety

2:35 PM - 3:05 PM PT

GenAI in Marketing: Unraveling Myths and Unlocking the Value for Your Brand

Jana Arbanas - Vice Chair and U.S. Telecom, Media and Entertainment sector Leader, Deloitte LLP
Kelly Davies Michelena - Director of BD, AI Partnerships, Meta
Jay Tucker (Moderator) - Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management

Join us for a discussion where we'll talk about some misconceptions surrounding Gen AI. Hear from industry experts as they spotlight real, impactful benefits that can unlock efficiencies and personalization at scale in the rapidly shifting media & entertainment landscape. This enlightening conversation promises not just theoretical discussion, but also hands-on, applicable insights that can transform your marketing organization. Don't miss the chance to understand where the market really is in terms of leveraging GenAI and what media & entertainment brands are doing to begin harnessing its power.

3:05 PM - 3:40 PM PT

Race to Innovate for Audiences

Alex Angeledes - Managing Director, Media and Entertainment, Google
Mainak Mazumdar - Chief Advertising Research and Analytics Officer, Fox Corporation
Karen Kovacs - President, Client Partnerships and National Offices, NBCUniversal Advertising & Partnerships
Marybeth Strobel - EVP Advertising Sales, Warner Bros Discovery
Becca Vodnoy - SVP, Sales and Client Partnerships, Disney Advertising
Adam Bergman - Group Vice President, Advertising & Data Sales, Vizio

An exploration into what innovations are really moving the needle for marketing leaders. What new analytics, research, measurement tools are making jobs easier? What AI technology is bolstering marketers’ work? How might the convergence of media platforms and commerce spur new opportunities for marketers? Media platform leaders, brand marketers and tech partners talk about what innovations are driving business growth.

3:40 PM - 4:20 PM PT

President Keynote Roundtable

Josh Goldstine - President, Worldwide Marketing, Warner Bros. Pictures Group
Dwight Caines - President, Domestic Marketing, Universal Pictures
Marian Lee - Chief Marketing Officer, Netflix
Marc Weinstock - President Worldwide Marketing and Distribution, Paramount Pictures
Brent Lang (Moderator) - Executive Editor, Variety
Rebecca Kearey - EVP/Head of International Marketing and Business Operations, Searchlight Pictures

Marketing leaders share how they are driving their projects forward. What does it take to connect with today’s audiences in our ultra crowded media landscape?

4:20 PM - 5:00 PM PT

Brand Entrepreneurs Break Through

Rachel Lindsay - Podcast Host, The Ringer's "Higher Learning With Van Lathan & Rachel Lindsay," Spotify’s "Morally Corrupt" Podcast
Patti Stanger - Entrepreneur & Host of Patti Stanger: The Matchmaker
Molly Sims - Founder, YSE Beauty, Actress, Podcast Host, Producer, and Philanthropist
Shannon Mattingly - Head of Strategic Media Partnerships, Instagram
Gigi Guerra - Vice President, Marketing, Target
Angelique Jackson (Moderator) - Senior Entertainment Writer, Variety

A look at dynamic talent and creators who are building individual brands around their creative interests. How might our expanding sandbox for storytelling open up new opportunities for entrepreneurial talent? How might followers and fans inform development of products, entertainment projects, community initiatives and more?

5:00 PM - 6:00 PM PT

Networking Cocktail Reception

Sponsorship & Table Sales	Registration & Group Ticket Rates	Programming
Michelle Fine-Smith	Flavio Gomez	Susanne Ault
michelle.fine-smith@variety.com	flgomez@variety.com	susanne.ault@variety.com

The Conversation Starts Here.

Agenda